Apr 2023 – Present · 3 yrs 2 mos

• Leading CareCredit’s Paid and Organic Social marketing overseeing internal and external teams, including multiple external creative agencies and freelance marketers.
• Reactivating community management and brand reputation processes.
• Introducing direct-to-camera and creator/UGC style social content to paid social (company first) and organic social.
• Building an in-house full service social media team.

Feb 2023 – Dec 2023 · 10 mos

Jul 2021 – Jan 2023 · 1 yr 6 mos

Oct 2019 – Aug 2021 · 1 yr 10 mos

• Revamping the existing CareCredit Social Media channels to create a current, fuller organic brand awareness across Facebook, Instagram, Twitter, LinkedIn YouTube, and a newly launched Pinterest and Medium Channels, with hopes to launch TikTok and Clubhouse.
• Creating and managing an advanced Social Media Content Calendar sharing annual Social Moment themes with the larger company teams for project collaboration.
• Working closely with internal Content, SEO, Web teams, and external agencies, to optimize and manage current social organic content creation using performance metrics and best practices as a guide.
• Writing SEO optimized social organic copy and training agency writers to learn the brand social voice.
• Managing a $1MM+ social organic content budget.
• Managing CareCredit Influencer strategy and relationships.
• Project managing B2B Paid Social Media Acquisition campaigns.
• Evolving the company education and public facing practices around Community Management, optimizing language, scripts and engagement through outreach.
• Weekly and annual reporting of social media growth and development metrics to key stakeholders.
• Part of the Core Team in the creation of the "I Can" Ad Campaign - please see the attached video.

Aug 2019 – Present · 6 yrs 10 mos · United States

Mar 2018 – Apr 2019 · 1 yr 1 mo · Orange County, California Area

• Ownership of the Tom Ferry International social media strategy.
• Growing main IG followers from 30-98K within 12 months (avg. 5.7K organic follower growth per month).
• Analysis and application of social media analytics and trends.
• Creation of an advanced social media content schedule with relevant monthly themes and an in-depth hashtag strategy.
• Project management of social media content creation and copywriting.
• Ad hoc support to the Social Media Coordinator role with content publishing/scheduling and community management.

Mar 2014 – Nov 2016 · 2 yrs 8 mos · Surat Thani, Thailand

• Managing, reviewing and growing social media presence to a more established and competitive level, increasing social traffic to main company web properties.
• Creating interactive content and maintaining an evolving content schedule.
• Posting, scheduling and managing all live social media content campaigns.
• Social listening and encouraging active engagement within social communities.
• Maintaining relevant social media documents such as on-going Strategy, Style Guides, Post Boosting Guidelines.
• Working with the social media advertising team, sharing and covering advertising duties ad hoc.
• Managing social media assistants.
• Regular social media statistical reporting and educational team trainings with relevant teams.
• Supporting company mission & ethics, business goals, and marketing and sales initiatives through relevant and growth-positive social media action.
• Working with Customer Support, Product Development, and Marketing to perform effective community management.
• Ad Hoc marketing support, project managing the Contributors Strategy, as well as helping with the mechanics of monthly subscription and live event stick strategies.

Mar 2013 – May 2013 · 2 mos · Wattana, Bangkok, Thailand

• Liaising with on-ground and international colleagues, client teams and project vendors, to manage necessary communications projects including social media pages of the company’s Formula 1 Sport Sponsorship.
• Editing and proofreading marketing and legal copy (online/offline content) to ensure relevance to specified objectives, as well as maintaining conformity of company writing styles, format and guidelines, and corporate considerations.
• Working with Product Marketing, Design and Marcomms teams to ‘brainstorm’ and conceptualise the branding of various products and product campaigns.

Nov 2011 – Feb 2013 · 1 yr 3 mos · Wattana, Bangkok, Thailand

• Working in support of the Department Head and sub-department Managers, paying special attention to writing styles, grammar and general written concepts of Creative and Marcomms staff.
• Corporate, Marketing and Social Media copywriting, and scriptwriting for a variety of internal and external online/offline company communications, including product branding and advertising.
• Developing a company Corporate Style Guide and Identity Manual.
• Evolving intra-departmental workflows and systems to facilitate inter-divisional projects and their activities.
• Acting as on-ground Department Head when the Head of Communications was out-of-office.

Dec 2011 – Present · 14 yrs 6 mos · Worldwide

• Specialising in social media marketing for start-ups to small businesses to midsize brands, I have advanced skills in planning & execution of growth-positive marketing strategies, platform-tailored social media content creation (in the form of text, imagery and videos) and engagement-boosting community management.
• Experienced in a wide array of social media platforms I am an expert in Facebook, Twitter, Linkedin, Pinterest, Instagram, Google Plus, Youtube and Blogging. Whether it's creating branded and relevant content to post in a regular social media content schedule, growing follower lists and engagement or reaching out to customers to build and strengthen relationships, I am well equipped to bring you the success you have been looking for.
• Available for work, please contact me via email at minalism.marketing@gmail.com to talk about how I can contribute to your business growth and promotion.

Dec 2009 – Sep 2011 · 1 yr 9 mos · Hong Kong

• English Language tutoring in the areas of Speech, Phonics, Writing, Creative Writing, Reading and Creative Thinking to a varied age group of students between 2.5 years to 40+ years old.
• Science home work assistance to students of secondary school level.

Aug 2008 – Dec 2009 · 1 yr 4 mos · Richmond Upon Thames, England, United Kingdom · On-site

• Lead of two main reception teams, providing both eBay and PayPal employees assistive services as well as coordination of all reception services. Also provided part-time administrative assistance to the eBay UK Legal Department.

Apr 2008 – Dec 2009 · 1 yr 8 mos · London, United Kingdom

• One-to-one mentoring of young people from a multicultural community, with mid-to-severe Autism Spectrum Disorder, developing the clients linguistic and behavioural skills, including integration into the larger community and public environments.
• Working with two groups of "Seniors" and "Juniors" clients ranging between the ages of 10 years old to 19 years old.

Oct 2007 – Jun 2008 · 8 mos · Brixton, England, United Kingdom · On-site

• Lead for booking customer sales packages and appointments for a professional photography studio. This role involved front-facing client communication, planning of client and team schedules and managing the studio database.

Sep 2006 – Sep 2007 · 1 yr · London Area, United Kingdom · On-site

• Organisational and planning work within a in-house fundraising team.

Apr 2006 – Sep 2006 · 5 mos · London Area, United Kingdom · On-site

• Face-to-face fundraising and campaigning for Barnardos, Diabetes UK, National Deaf Children Society and Oxfam UK.

Jan 2004 – Apr 2006 · 2 yrs 3 mos · London Area, United Kingdom

• Supervising a team of six (6) in a service oriented, customer facing environment for an independent small cafe business.

Jan 2001 – Jan 2002 · 1 yr · London Area, United Kingdom · On-site

Jan 2000 – Jan 2000 · 0 mo · London Area, United Kingdom · On-site

Jan 2000 – Jan 2000 · 0 mo · Epsom, England, United Kingdom · On-site