M

Minali Liyanage

CEO

United States23 yrs 2 mos experience
Most Likely To Switch

Key Highlights

  • Over 15 years of social media marketing experience.
  • Expert in community management and content strategy.
  • Proven track record in growing brand presence online.
Stackforce AI infers this person is a Social Media Marketing expert with a focus on B2C engagement strategies.

Contact

Skills

Core Skills

Social Media StrategyContent StrategySocial Media MarketingMarketing Strategy

Other Skills

AdvertisingBloggingCommunicationCommunity ManagementConference SpeakingContent CreationCopy EditingCopywritingCorporate CommunicationsCreative DirectionCreative WritingCustomer ServiceDigital MarketingDigital MediaDigital Photography

About

Hi! I am an international Social Media & Content Marketer with over 15 years of social media strategy, content, engagement, and community professional experience. Having a passion for writing and for the psychology of behaviour online, I'm committed to helping you or your brands reach more audiences by telling your story in a unique and human way. Let's talk! Contact me here or via email at minalism.marketing@gmail.com. Portfolio and Resume available upon request.

Experience

23 yrs 2 mos
Total Experience
2 yrs 6 mos
Average Tenure
14 yrs 6 mos
Current Experience

Socialmedia.org

2 roles

Board Chair

Promoted

Apr 2025Present · 1 yr 2 mos

  • Representing Synchrony and CareCredit in high-level decision making and confidential discussions with other senior social media marketing leaders at major organizations.

Board Member

Mar 2024Present · 2 yrs 3 mos

  • SocialMedia.org is a confidential, vendor-free membership organization for people leading social media at major companies.

Synchrony

Vice President, Social & Content Strategy - Health & Wellness (CareCredit)

Apr 2023Present · 3 yrs 2 mos

  • Leading CareCredit’s Paid and Organic Social marketing overseeing internal and external teams, including multiple external creative agencies and freelance marketers.
  • Reactivating community management and brand reputation processes.
  • Introducing direct-to-camera and creator/UGC style social content to paid social (company first) and organic social.
  • Building an in-house full service social media team.
Community ManagementSocial Media StrategyPaid Social MediaSocial MediaContent Strategy

Forge media group

Senior Social Media Strategist

Feb 2023Dec 2023 · 10 mos

Kajabi

Senior Social Media Manager

Jul 2021Jan 2023 · 1 yr 6 mos

Community ManagementSocial Media Strategy

Carecredit

Social Media Marketing Manager (B2C & B2B)

Oct 2019Aug 2021 · 1 yr 10 mos

  • Revamping the existing CareCredit Social Media channels to create a current, fuller organic brand awareness across Facebook, Instagram, Twitter, LinkedIn YouTube, and a newly launched Pinterest and Medium Channels, with hopes to launch TikTok and Clubhouse.
  • Creating and managing an advanced Social Media Content Calendar sharing annual Social Moment themes with the larger company teams for project collaboration.
  • Working closely with internal Content, SEO, Web teams, and external agencies, to optimize and manage current social organic content creation using performance metrics and best practices as a guide.
  • Writing SEO optimized social organic copy and training agency writers to learn the brand social voice.
  • Managing a $1MM+ social organic content budget.
  • Managing CareCredit Influencer strategy and relationships.
  • Project managing B2B Paid Social Media Acquisition campaigns.
  • Evolving the company education and public facing practices around Community Management, optimizing language, scripts and engagement through outreach.
  • Weekly and annual reporting of social media growth and development metrics to key stakeholders.
  • Part of the Core Team in the creation of the "I Can" Ad Campaign - please see the attached video.
Community ManagementSocial Media Strategy

Freelance

Public Speaker, Panelist & Host/Presenter for Social Media & Marketing Events

Aug 2019Present · 6 yrs 10 mos · United States

Tom ferry

Social Media Strategist

Mar 2018Apr 2019 · 1 yr 1 mo · Orange County, California Area

  • Ownership of the Tom Ferry International social media strategy.
  • Growing main IG followers from 30-98K within 12 months (avg. 5.7K organic follower growth per month).
  • Analysis and application of social media analytics and trends.
  • Creation of an advanced social media content schedule with relevant monthly themes and an in-depth hashtag strategy.
  • Project management of social media content creation and copywriting.
  • Ad hoc support to the Social Media Coordinator role with content publishing/scheduling and community management.
Community ManagementSocial Media Strategy

Marvvy

Social Media & Traffic Content Manager

Mar 2014Nov 2016 · 2 yrs 8 mos · Surat Thani, Thailand

  • Managing, reviewing and growing social media presence to a more established and competitive level, increasing social traffic to main company web properties.
  • Creating interactive content and maintaining an evolving content schedule.
  • Posting, scheduling and managing all live social media content campaigns.
  • Social listening and encouraging active engagement within social communities.
  • Maintaining relevant social media documents such as on-going Strategy, Style Guides, Post Boosting Guidelines.
  • Working with the social media advertising team, sharing and covering advertising duties ad hoc.
  • Managing social media assistants.
  • Regular social media statistical reporting and educational team trainings with relevant teams.
  • Supporting company mission & ethics, business goals, and marketing and sales initiatives through relevant and growth-positive social media action.
  • Working with Customer Support, Product Development, and Marketing to perform effective community management.
  • Ad Hoc marketing support, project managing the Contributors Strategy, as well as helping with the mechanics of monthly subscription and live event stick strategies.
Community ManagementSocial Media Strategy

Qnet ltd

2 roles

Communications Project Manager

Mar 2013May 2013 · 2 mos · Wattana, Bangkok, Thailand

  • Liaising with on-ground and international colleagues, client teams and project vendors, to manage necessary communications projects including social media pages of the company’s Formula 1 Sport Sponsorship.
  • Editing and proofreading marketing and legal copy (online/offline content) to ensure relevance to specified objectives, as well as maintaining conformity of company writing styles, format and guidelines, and corporate considerations.
  • Working with Product Marketing, Design and Marcomms teams to ‘brainstorm’ and conceptualise the branding of various products and product campaigns.
Community ManagementSocial Media Strategy

Senior Communications Executive

Nov 2011Feb 2013 · 1 yr 3 mos · Wattana, Bangkok, Thailand

  • Working in support of the Department Head and sub-department Managers, paying special attention to writing styles, grammar and general written concepts of Creative and Marcomms staff.
  • Corporate, Marketing and Social Media copywriting, and scriptwriting for a variety of internal and external online/offline company communications, including product branding and advertising.
  • Developing a company Corporate Style Guide and Identity Manual.
  • Evolving intra-departmental workflows and systems to facilitate inter-divisional projects and their activities.
  • Acting as on-ground Department Head when the Head of Communications was out-of-office.
Social Media Strategy

Minalism marketing

Social Media Manager, Strategist & Brand Consultant

Dec 2011Present · 14 yrs 6 mos · Worldwide

  • Specialising in social media marketing for start-ups to small businesses to midsize brands, I have advanced skills in planning & execution of growth-positive marketing strategies, platform-tailored social media content creation (in the form of text, imagery and videos) and engagement-boosting community management.
  • Experienced in a wide array of social media platforms I am an expert in Facebook, Twitter, Linkedin, Pinterest, Instagram, Google Plus, Youtube and Blogging. Whether it's creating branded and relevant content to post in a regular social media content schedule, growing follower lists and engagement or reaching out to customers to build and strengthen relationships, I am well equipped to bring you the success you have been looking for.
  • Available for work, please contact me via email at minalism.marketing@gmail.com to talk about how I can contribute to your business growth and promotion.
Social Media MarketingContent CreationCommunity ManagementMarketing Strategy

Freelance english and science teaching.

Freelance English and Science Teacher.

Dec 2009Sep 2011 · 1 yr 9 mos · Hong Kong

  • English Language tutoring in the areas of Speech, Phonics, Writing, Creative Writing, Reading and Creative Thinking to a varied age group of students between 2.5 years to 40+ years old.
  • Science home work assistance to students of secondary school level.

Ebay & paypal uk

Head Receptionist

Aug 2008Dec 2009 · 1 yr 4 mos · Richmond Upon Thames, England, United Kingdom · On-site

  • Lead of two main reception teams, providing both eBay and PayPal employees assistive services as well as coordination of all reception services. Also provided part-time administrative assistance to the eBay UK Legal Department.

Barnardo's

NGO Project Worker, Aut & About Autism Scheme

Apr 2008Dec 2009 · 1 yr 8 mos · London, United Kingdom

  • One-to-one mentoring of young people from a multicultural community, with mid-to-severe Autism Spectrum Disorder, developing the clients linguistic and behavioural skills, including integration into the larger community and public environments.
  • Working with two groups of "Seniors" and "Juniors" clients ranging between the ages of 10 years old to 19 years old.

Keylight (photography) studios

Telesales Team Lead & Office Administrator

Oct 2007Jun 2008 · 8 mos · Brixton, England, United Kingdom · On-site

  • Lead for booking customer sales packages and appointments for a professional photography studio. This role involved front-facing client communication, planning of client and team schedules and managing the studio database.

Shelter

In-House Nonprofit Fundraiser

Sep 2006Sep 2007 · 1 yr · London Area, United Kingdom · On-site

  • Organisational and planning work within a in-house fundraising team.

Gift fundraising & tag campaigns (gift group)

Agency Nonprofit Fundraiser & Campaigner

Apr 2006Sep 2006 · 5 mos · London Area, United Kingdom · On-site

  • Face-to-face fundraising and campaigning for Barnardos, Diabetes UK, National Deaf Children Society and Oxfam UK.

Roastars coffee co

Supervisor & Barista

Jan 2004Apr 2006 · 2 yrs 3 mos · London Area, United Kingdom

  • Supervising a team of six (6) in a service oriented, customer facing environment for an independent small cafe business.

Queen mary university of london

Bartender

Jan 2001Jan 2002 · 1 yr · London Area, United Kingdom · On-site

Bella italia

Food Server

Jan 2000Jan 2000 · 0 mo · London Area, United Kingdom · On-site

Derby arms pub & restaurant

Waitress & Bartender

Jan 2000Jan 2000 · 0 mo · Epsom, England, United Kingdom · On-site

Education

Queen Mary, University of London. UK

BSc Hons — Molecular Biology

Jan 2001Jan 2007

Colombo International School, Sri Lanka

A'Levels

Jan 1998Jan 2000

Rosebery School, Epsom. UK

GCSE's — 12 GCSE's (10 B Grades)

Jan 1995Jan 1998

Visakha Vidyalaya, Sri Lanka

Junior High/Intermediate/Middle School Education and Teaching

Jan 1991Jan 1995

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