Apr 2024 – Nov 2024 · 7 mos · Hyderabad, Telangana, India · On-site

• 🎯 Brand-Led Communication: Spearheaded visual and verbal brand communication strategies that resonated across print and digital landscapes—ensuring every campaign told a cohesive and compelling brand story.
• 🤝 Collaborative Design Thinking: Worked closely with cross-functional teams to conceptualise and deliver high-impact marketing collaterals that elevated the hospital’s image while maintaining brand integrity.
• 💡 Digital-First Creativity: Designed and executed creative digital campaigns that blended health awareness with strong visual narratives—driving engagement and strengthening the hospital’s online identity.
• 🧠 Visual Content Development: Transformed ideas into engaging infographics, social media visuals, patient-centric illustrations and branded creatives tailored to a wide spectrum of healthcare audiences.
• ✍️ Story-Driven Marketing: Applied the art of storytelling in all creative deliverables—from digital banners to strategic posts—bringing emotional depth and connection to healthcare branding.

Jan 2023 – Mar 2024 · 1 yr 2 mos · Hyderabad, Telangana, India · On-site

• 🖌️ Design-Driven Communication: Crafted internal communication collaterals that blended clarity with creativity—reinforcing hospital culture through well-designed formats.
• 🌈 Creative Brand Expression: Strengthened internal branding by executing visually engaging campaigns that aligned with hospital values and amplified employee and patient experiences.
• 📸 Visual Storytelling in Motion: Captured the essence of events through storytelling visuals—translating moments into lasting impressions via design and media.
• 🧩 Concept Design & Visual Identity: Developed thematic event concepts with strong visual identities—designing promotional materials like digital invites, backdrops, standees and presentation decks.
• 🎭 In-House Event Visionary: Led the full creative lifecycle of internal events—from ideation and theme curation to design, coordination and flawless execution—including workshops, live surgeries, health observances and symposiums.

Jul 2022 – Jan 2023 · 6 mos · Agra, Uttar Pradesh, India · On-site

• 🤝 Client Engagement: Collaborate closely with clients to thoroughly understand project requirements, developing tailored marketing strategies alongside account managers that align with client goals and expectations.
• 🎨 Creative Presentation: Present creative work and concepts to clients, actively incorporating their feedback to optimise designs and ensure the successful execution of advertising campaigns.
• 📊 Project Management: Manage project budgets efficiently, monitor the effectiveness of advertising campaigns and provide detailed performance reports to ensure client satisfaction and continuous improvement.
• 🖼️ Visual Communication: Create compelling visual content that effectively communicates messages across various platforms, including social media, websites and print, while staying informed about industry trends and best practices.

Apr 2022 – Jun 2022 · 2 mos · Mumbai, Maharashtra, India · On-site

• 🧪 COVID-19 Testing Execution:
• Conducted COVID-19 specimen testing using the Truelab® Quattro Real-Time Quantitative PCR Analyser, ensuring precision and adherence to testing protocols for accurate and timely results.
• 📊 Data Analysis & Quality Control:
• Monitored and analysed test data through the Laboratory Information Management System (LIMS), upholding stringent quality assurance standards to maintain result integrity.
• ⚖️ Compliance & Inventory Management:
• Ensured compliance with biosafety and biomedical waste regulations, maintained laboratory supplies inventory and supported operational efficiency within the testing facility.
• 👩‍🏫 Staff Training & Supervision:
• Provided hands-on training and supervised laboratory staff to ensure adherence to SOPs, promote best practices and optimise workflow in a fast-paced diagnostic environment.

Apr 2021 – Mar 2022 · 11 mos · Gurugram, Haryana, India · On-site

• 🧬 Comprehensive COVID-19 Diagnostic Operations:
• Spearheaded high-throughput COVID-19 testing workflows including sample collection coordination, pooling strategies, automated RNA extraction, real-time PCR analysis and robust data management, enabling processing of over 30,000 samples daily with precision and speed.
• 👩‍🏫 Training & Biosafety Champion:
• Designed and delivered extensive training programs on proper PPE usage, safe sample collection, biomedical waste management (BMW), sample packaging and lab safety protocols, fostering a strong culture of compliance and infection control among a team of 50+ professionals.
• ⚙️ Laboratory & Equipment Oversight:
• Managed inventory, maintenance and operation of critical biomedical machinery and diagnostic instruments, ensured strict adherence to SOPs, prepared training presentations (PPTs) and maintained accurate reporting through LIMS for seamless laboratory function.
• 📋 Quality Management & Documentation:
• Played a pivotal role in two successful NABL audits, actively contributing to quality control, kit validation and proficiency testing. Led the preparation of an extensive Quality Manual and all laboratory policies, establishing a comprehensive framework for consistent compliance and operational excellence.
• 🔬 Genomic Surveillance Coordination:
• Led coordination and logistics for sending select samples to premier institutes such as ILBS and NCDC for advanced genome sequencing, contributing to national efforts in tracking SARS-CoV-2 variants and informing public health strategies.
• 🏅 Awarded for Excellence & Impact:
• Honoured with the prestigious “Golden Heart” award in recognition of exceptional leadership, dedication and impactful contribution to one of India’s busiest and most well-facilitated COVID-19 diagnostic laboratories during the pandemic peak.

Oct 2020 – Mar 2021 · 5 mos · New Delhi, Delhi, India · On-site

• 🧬 Advanced Molecular Surveillance:
• Executed high-throughput diagnostic testing for SARS-CoV-2, including RNA extraction and RT-PCR workflows, ensuring clinical accuracy in line with ICMR protocols and national health objectives.
• 🛡️ Containment Lab Compliance & Safety Protocols:
• Worked within BSL-3 containment environments, strictly following biosafety measures, contamination control and sterile technique to protect personnel and uphold data integrity.
• 📊 Diagnostic Intelligence & Reporting:
• Supported data interpretation, validation and real-time reporting of diagnostic results, directly contributing to pandemic tracking and timely governmental response strategies.
• 🔧 Operational Coordination & Workflow Enhancement:
• Liaised across research, logistics and technical teams to streamline lab operations, troubleshoot assay issues and maintain reagent and equipment readiness under pressure.
• 🏅 Recognition and Impact:
• Earned formal appreciation for commitment and resilience during India's COVID-19 crisis, playing a key role in strengthening diagnostic capacity and public health response through quality-focused lab practices.

Jul 2020 – Present · 5 yrs 10 mos · Delhi, India · Remote

• 🧬 Building Lifescience Squad
• Co-founder & Consultant of Lifescience Squad since 2020, shaping it into a platform that empowers life science students, researchers and professionals. The focus remains on bridging academia, research and industry through knowledge-sharing, mentorship and awareness initiatives.
• 🌐 Driving Brand & Digital Presence
• Responsible for online and offline visibility, ensuring a consistent and impactful brand identity. Efforts span content creation, optimisation and digital campaigns that strengthen engagement across the life sciences community.
• 🎤 Expanding Offline Impact
• Work extends to workshops, institutional collaborations and community events, establishing Lifescience Squad as a trusted space for education, awareness and career guidance.
• 📈 Strategic Consulting & Growth
• Provides strategic direction in brand optimisation, content planning and engagement frameworks, driving sustainable growth and creating meaningful opportunities for learners, researchers and professionals worldwide.

Apr 2020 – Sep 2020 · 5 mos · Agra, Uttar Pradesh, India · On-site

• 🧪 Sample Collection and Handling: Coordinated and managed collection, labeling and accessioning of clinical samples for both COVID-19 and Tuberculosis diagnostics. Ensured proper storage and transportation of specimens to maintain sample integrity and prevent contamination.
• 🧫 Media Preparation and Culture: Prepared and sterilised culture media required for Mycobacterium tuberculosis growth and other microbiological tests. Performed bacterial culture techniques including inoculation, incubation and monitoring of growth under biosafety conditions. Conducted blood culture assays and maintained aseptic techniques to ensure reliable microbial detection.
• 🧬 Molecular Testing (PCR and Others)
• Executed PCR and real-time PCR assays for detecting COVID-19 viral RNA and Tuberculosis DNA, following standardised protocols. Performed DNA extraction, amplification and Restriction Fragment Length Polymorphism (RFLP) analysis for genetic studies related to TB.

Jan 2020 – Oct 2020 · 9 mos · Agra, Uttar Pradesh, India · On-site

• 🧬 Genetic Research Study: This project aimed to investigate the NRAMP1 gene polymorphism and its possible association with tuberculosis (TB) susceptibility. A case-control study was conducted involving confirmed TB patients and healthy controls. The PCR-RFLP method was used to detect genetic variations in the NRAMP1 gene, selected for its accuracy in SNP identification.
• 🧪 Methods & Data Analysis: Genomic DNA was extracted from blood samples and amplified using PCR. The amplified DNA was then digested using restriction enzymes (RFLP) and analysed via agarose gel electrophoresis. Genotype and allele frequencies were calculated and compared using chi-square tests in STATA, ensuring statistically sound conclusions.
• 📑 Key Findings: The results showed no significant association between NRAMP1 polymorphism and TB susceptibility. Genotype and allele distributions were statistically similar between cases and controls.
• 🧠 Conclusion: Although no link was found in this study population, these findings contribute to the broader understanding of host genetic factors in TB. Further studies with larger sample sizes and additional genetic markers are recommended to explore complex genetic influences on TB risk.

Apr 2017 – Mar 2020 · 2 yrs 11 mos · Agra, Uttar Pradesh, India · On-site

• 🎯 Event Mastery: Managed 400+ diverse events in 3 years across multiple formats: trade fairs, conferences, workshops, midnight bazaars, weddings, celebrity events and major political functions for Prime Minister of India and Chief Minister of U.P. Delivered fashion shows, educational events, exhibitions, national summits, corporate events, and International Shoe Fairs with consistent excellence.
• 🗂️ Event Coordination: Organised and coordinated end-to-end event logistics ensuring smooth workflows. Streamlined front-office operations and developed processes that increased efficiency and scalability. Managed vendor relationships, contracts and onsite teams effectively.
• 📋 Planning & Execution: Led complete event planning cycles: ideation, conceptualisation, visualisation, and flawless on-ground execution. Designed creative themes and layouts aligning with brand identity and event goals. Anticipated challenges and implemented contingency plans to keep events on track.
• 💡 Creativity & Impact: Brought innovative ideas and fresh concepts to life for maximum audience engagement. Juggled multiple projects with tight deadlines while maintaining high standards. Created immersive experiences that left lasting impressions on clients and attendees.
• 🗞️ Media & Press Collaboration: Worked closely with all leading newspapers and media outlets for event promotions, press coverage and public relations. Coordinated press briefings, media invites and ensured maximum media visibility for every event.

Apr 2015 – Mar 2017 · 1 yr 11 mos · Agra, Uttar Pradesh, India · On-site

• Design for Printing: Created professional designs for printing purposes catering to apartments, hotels, schools, builders, engineers, corporates, banks, government offices and the army. Developed print-ready layouts for brochures, banners, posters, flyers and signage, ensuring high-quality output. Adapted designs to meet the specific needs and branding requirements of varied clients.
• 📱 Digital Marketing & Social Media: Managed digital marketing efforts using platforms like IndiaMART, JustDial and company websites. Handled social media promotion to increase brand visibility and engagement. Visited client sites and coordinated on-ground marketing activities. Coordinated with print vendors to ensure accurate color, size, and format for flawless final products.
• Project Coordination & Completion: Coordinated multiple projects from concept to completion, ensuring timely delivery. Collaborated with vendors, clients, and teams to maintain quality and deadlines. Streamlined workflows to enhance efficiency and project success.