Dec 2023 – Mar 2025 · 1 yr 3 mos · Dubai, United Arab Emirates · Hybrid

• Led social media and digital strategy for clients including Planet M, Chattori Gali, and GenZ Capital, tailoring campaigns for diverse industries such as F&B, retail, and finance.
• Created and managed end-to-end campaigns across Instagram, Facebook, and Google Ads, resulting in up to 40% growth in followers and 25% increase in ROI.
• Collaborated with creative teams to develop engaging, brand-aligned visual and video content.
• Conducted performance tracking using Google Analytics and Meta Business Suite, improving conversion rates by 20% through continuous optimization.
• Played a key role in business development by onboarding new clients through pitch presentations, proposal writing, and market research.
• Built long-term client relationships and maintained a 95% client retention rate through proactive communication and consistent campaign success.
• Developed monthly content calendars, performance reports, and growth strategies aligned with client goals and local UAE market trends.

Apr 2023 – Nov 2023 · 7 mos · Issy-les-Moulineaux, Île-de-France, France · On-site

• Develop and execute communication strategies to promote Accor as an attractive employer brand.
• Create engaging content for various channels, such as social media, career websites, and internal platforms.
• Manage employer branding campaigns and track their effectiveness.
• Ensure consistent messaging and visual identity across different teams.
• Stay updated with the latest trends in employer branding.
• Establish partnerships with universities and educational institutions.
• Organize career fairs, campus events, and workshops.
• Coordinate internship programs and support recruitment efforts targeting students.
• Conduct presentations and engage with students to promote Accor's opportunities.
• Maintain relationships with academic institutions and student organizations.
• Learn from experienced professionals in the field of global communication and talent acquisition.
• Gain practical hands-on experience in a multinational hospitality company.
• Contribute to developing Accor's employer brand and enhancing its presence among students and graduates.
• Support various tasks related to global employer branding and school projects.

Nov 2020 – Dec 2022 · 2 yrs 1 mo · Delhi, Delhi, India · Remote

• Led a team of 30+ cross-functional members, managing day-to-day digital communication, content strategy, and campaign execution for AIMA’s core programs and initiatives.
• Spearheaded AIMA’s paid media strategy, overseeing ₹10+ crore ad budgets across LinkedIn, Facebook, Instagram, and Google Ads to promote the national-level AIMA MAT Exam, resulting in significant reach and lead conversions.
• Directed external digital marketing agencies to ensure consistent brand messaging and maximum campaign performance.
• Founded and led the AIMA Management TV project — a strategic video content platform featuring leadership talks, interviews, and webinars to expand AIMA’s digital presence.
• Conceptualized and managed content for AIMA’s official blog and all social media platforms, driving engagement, follower growth, and thought leadership positioning.
• Headed the AIMA Young Leaders Council (YLC), curating digital content, event promotions, and community engagement activities targeted at aspiring young professionals.
• Delivered weekly performance reports using Google Analytics, campaign dashboards, and platform insights to guide strategic decisions and executive presentations.
• Worked closely with senior leadership to align communication strategies with institutional goals and nationwide outreach programs.

Jun 2019 – Sep 2020 · 1 yr 3 mos · Delhi, India · On-site

• Managed a team of 15+ creatives and specialists, including media buyers, photographers, videographers, content writers, and graphic designers, to deliver integrated digital campaigns.
• Oversaw campaign execution and performance reporting for high-profile clients such as CII Auto Expo India, FICCI, Portico India, and Zone by the Park.
• Led business development initiatives, including pitch presentations, proposals, and competitive market research to acquire and retain clients.
• Managed and optimized client ad budgets across Facebook, Google, and LinkedIn, ensuring maximum ROI and consistent brand visibility.
• Delivered detailed weekly and monthly reports tracking KPIs, campaign health, and recommendations for strategic adjustments.
• Coordinated content calendars and creative direction, ensuring brand alignment across platforms and audience segments.
• Maintained strong client relationships through proactive communication, performance reviews, and timely delivery of marketing objectives.
• Collaborated closely with the analytics and creative teams to ensure data-backed decision-making and effective storytelling across digital channels.

Aug 2016 – Jun 2019 · 2 yrs 10 mos · Delhi, India · On-site

• Delivered hands-on training in SEO, SEM, SMO, and SMM to students and professionals, helping them build strong foundations in digital marketing strategy and tools.
• Managed and executed in-house social media campaigns across Facebook, Twitter, and Instagram, increasing online visibility and lead generation.
• Created and distributed newsletters, promotional emails, and course updates, contributing to a steady rise in enrollments.
• Led SEO efforts including keyword research, image optimization, and on-page strategy, improving website ranking and organic traffic.
• Measured and reported performance using Google Analytics, WebTrends, and other web analytics tools to guide improvements in campaign effectiveness.
• Developed curriculum materials and real-time case studies to ensure up-to-date, industry-relevant instruction.
• Collaborated with the digital team to enhance the institute’s web presence and online brand reputation.