Sep 2019 – Aug 2022 · 2 yrs 11 mos · Trivandrum, Kerala, India

• ✅ Drove digital transformation and brand strategy for prestigious accounts such as Incredible India, Karnataka Tourism, Milma, Aster Medcity, Silk Air, and Kochi Metro, managing complex integrated campaigns with multi-regional outreach.
• ✅ Led 360° campaign planning and execution across Digital, ATL, and BTL channels, including mobile app development, VR/AR activations, influencer marketing, print, and event-based activations to maximize audience engagement.
• ✅ Served as strategic lead for new business pitches, brand storytelling architecture, and client presentations—contributing to a 75% win rate on competitive accounts and expanding agency portfolio in travel, healthcare, and public sector verticals.
• ✅ Managed ₹15 Cr quarterly marketing budgets, delivering ₹60+ Cr in digital campaign revenue annually by optimizing media mix, performance channels, and ROI-driven content.
• ✅ Established in-house performance teams across SEO, SEM, programmatic buying, social media management, and creative content—achieving 50% faster execution turnaround and improved campaign agility.
• ✅ Pioneered KPI-based performance measurement frameworks, introducing real-time dashboards for tracking campaign metrics like CPA, CTR, CPM, ROAS, and brand sentiment—empowering data-driven optimization and client transparency.
• ✅ Drove innovation in storytelling formats, including vertical video ads, regional language content, interactive microsites, and episodic digital films, increasing content reach by 3X across social platforms.
• ✅ Secured long-term government contracts, ensuring account renewals by consistently exceeding expectations in both creativity and compliance—retaining flagship clients like Kerala Tourism and Incredible India for multiple years.
• ✅ Forged strategic partnerships with influencers, publishers, and tech vendors (Meta, Google, ShareChat, Hotstar) to deliver scalable content ecosystems and cross-platform amplification.

Nov 2016 – Aug 2018 · 1 yr 9 mos · Thiruvananthapuram, Kerala, India

• ✅ Spearheaded digital strategy and transformation for marquee clients such as Incredible India, Karnataka Tourism, Milma, Aster Medcity, Silk Air, and Kochi Metro, delivering large-scale, award-winning campaigns with high national and international visibility.
• ✅ Led integrated campaign planning across Digital, ATL, and BTL channels—orchestrating mobile app launches, VR/AR-based experiential marketing, influencer partnerships, and multichannel engagement strategies.
• ✅ Acted as the strategic lead for client pitches, brand positioning, storytelling, and communication architecture, ensuring alignment between creative ideation, business objectives, and ROI-focused execution.
• ✅ Managed a quarterly marketing budget of ₹15 Cr and drove ₹60 Cr+ in annual digital revenue, optimizing campaign efficiency through real-time analytics, audience segmentation, and precision targeting.
• ✅ Built and scaled digital teams from ground up, recruiting and mentoring 25+ professionals across SEO, paid media, content strategy, creative design, performance marketing, and tech development, creating a collaborative, high-performance culture.
• ✅ Introduced campaign performance dashboards and KPI frameworks, ensuring full-funnel tracking of awareness, engagement, and conversions, leading to consistent 20–30% improvement in campaign performance.
• ✅ Successfully led rebranding initiatives for key clients including Milma and Aster Medcity, unifying their digital assets and driving significant improvement in brand recall, user acquisition, and social sentiment.
• ✅ Enhanced client retention and satisfaction, maintaining 100% renewal rate for key government and tourism accounts by proactively adapting strategies to evolving digital trends and platform innovations.
• ✅ Coordinated creative development and media strategy across in-house teams and third-party vendors, ensuring timely and cost-effective project delivery with consistent brand coherence.

Aug 2018 – Sep 2019 · 1 yr 1 mo · Gurgaon, India

• ✅ Led a 40+ member analytics delivery team supporting media insights, audience segmentation, performance attribution, and predictive modeling for high-value UK-based clients across sectors like retail, telecom, and finance.
• ✅ Collaborated with global partner agencies such as PHD, OMD, and MGOMD to maintain methodological consistency and data integrity across omnichannel marketing campaigns and reporting frameworks.
• ✅ Streamlined onboarding processes for new accounts, developing plug-and-play frameworks for data visualization, campaign reporting, and behavioral insights—resulting in a 30% reduction in ramp-up time for analytics projects.
• ✅ Built and maintained client dashboards and performance scorecards, integrating KPIs such as CTR, ROI, Cost Per Lead, CPA, and brand lift, enabling data-driven decision-making across senior client stakeholders.
• ✅ Spearheaded automation of reporting workflows, reducing manual effort by over 40% using tools like Google Data Studio, Power BI, SQL, and Python, thereby enhancing productivity and scalability.
• ✅ Implemented advanced marketing mix modeling (MMM) and multi-touch attribution (MTA) frameworks to decode cross-channel performance and optimize media spend in multi-million-pound campaigns.
• ✅ Led quarterly and annual business review sessions with clients, presenting actionable insights and strategic recommendations that influenced future media planning cycles and long-term marketing strategy.
• ✅ Championed a knowledge-sharing culture, conducting internal training sessions on data storytelling, statistical modeling, and marketing analytics best practices—elevating team capability across data teams.
• ✅ Acted as a liaison between data science, media buying, and planning teams, ensuring insight-backed storytelling and alignment between analytical outputs and creative/media decisions.

Apr 2018 – Aug 2024 · 6 yrs 4 mos · Trivandrum

• ✅ Co-founded and scaled a boutique consulting firm providing strategic, marketing, and operational support to early-stage startups, MSMEs, and growing enterprises across India, US and UK.
• ✅ Delivered 360° business consulting solutions, including business plan development, go-to-market strategy, brand positioning, and fundraising support—helping over 30+ startups secure investor interest and market validation.
• ✅ Led financial modeling and forecasting engagements, offering customized P&L, cash flow, and break-even analyses that empowered founders with strategic decision-making tools and enhanced investor communication.
• ✅ Designed and conducted corporate training workshops on topics such as digital transformation, marketing strategy, sales enablement, and pitch readiness, benefitting 200+ professionals and entrepreneurs.
• ✅ Supported integrated business planning by aligning product vision, marketing strategy, and operational execution, ensuring holistic growth across multiple startup verticals including edtech, agritech, wellness, and D2C brands.
• ✅ Enabled funding readiness by preparing investment decks, startup valuations, term sheet advisories, and pitch coaching—contributing to successful fundraises totaling over ₹10 Cr from angel networks and early-stage VCs.
• ✅ Advised MSMEs on digital adoption, including the implementation of CRM tools, marketing automation, and e-commerce platforms, resulting in 20–40% improvement in process efficiency and market reach.
• ✅ Facilitated strategic partnerships and B2B alliances, helping clients build collaborative ecosystems, co-branded campaigns, and channel distribution networks for faster market entry.
• ✅ Developed brand identity systems, including naming, logo design, brand guidelines, and digital brand storytelling to establish strong foundations for early-stage businesses.

Feb 2010 – Nov 2016 · 6 yrs 9 mos · India

• ✅ Major Clients Handled
• Kerala Tourism, Air India Express, TATA Motors, BSNL, SBI, SBT, KTDC, KSITM, GKSF, KSIDC, Kerala State Industrial Development Corporation.
• ✅ Acted as a strategic liaison between clients and the agency, delivering on-time, insight-driven communication to meet branding objectives.
• ✅ Collaborated with internal creative, strategy, and media teams to formulate 360-degree marketing campaigns addressing complex marketing challenges across public and private sectors.
• ✅ Executed key campaigns and media planning for national-level clients including Air India, Gulf Oil, ESIC, and Gujarat Tourism for Crayons’ Mumbai & Chennai branches.
• ✅ Orchestrated integrated marketing communication (IMC) campaigns for State Banks, aligning print, radio, and OOH assets for consistent branding.
• ✅ Designed and deployed e-governance print campaigns for Kerala State IT Mission, promoting awareness of digital citizen services.
• ✅ Coordinated and hosted B2B/B2C partnership meets and press events across 25 Indian cities for Kerala Tourism, boosting regional stakeholder engagement.
• ✅ Directed creative campaigns, sponsorship management, national PR, and activation for all three seasons of the Grand Kerala Shopping Festival (GKSF).
• ✅ Developed and rolled out BTL campaigns and tactical retail promotions for TATA Motors, enhancing dealer footfall and lead conversions.
• ✅ Spearheaded media strategy and execution across ATL, BTL, and TTL formats, ensuring full-funnel marketing effectiveness.
• ✅ Professional Achievements
• ✅ Secured major account wins including SBI, TATA Motors, KSITM, KSIDC, KTDC, NRHM, and SBT, significantly expanding the agency’s client portfolio.
• ✅ Quadrupled Crayons Trivandrum branch revenue by 60%, through account growth, operational improvements, and service excellence.
• ✅ Launched and scaled the agency’s digital arm in Trivandrum, winning four social media mandates, transitioning the agency to an integrated marketing model.

Jan 2009 – Jul 2009 · 6 mos

• Making New Sales Schemes to ME's &
• Detailed Project report on the Prepaid Distribution system