Mudassar Farooqui

Business Development Executive

Pune, Maharashtra, India19 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

16 years of experience in marketing across FMCG and Telecom industries.
Expert in managing large-scale marketing campaigns and brand visibility.
Proven track record in new product launches and digital marketing strategies.

Stackforce AI infers this person is a Marketing Strategist with extensive experience in Consumer Electronics and Telecommunications.

Contact

Skills

Core Skills

Marketing StrategyBrand PromotionsMarketing CommunicationsTrade MarketingMarket Research

Other Skills

ATLAccountabilityAdvertisingBTL ActivationsBig DataBrand DevelopmentBrand VisibilityBranding ExperienceBudget ManagementBusiness AnalyticsCollaborative LeadershipContent MarketingDigital MarketingDigital Media IntegrationDigital Strategy

About

Strategist, Planner & Implementer, A competent core Marketing professional with 16 year experience with FMCG, Telecom & Mobile devices industry in Consumer / trade Marketing,ATL,BTL, Consumer experience,marketing budget planning & execution, new product launch, digital marketing & team management. Presently associated with Samsung India Electronics as Region Marketing manager for mobile handset business. Well versed with marketing functions, marketing strategy development & implementation, Budget Planning & management, Brand promotions, New product launch & development, Generation of innovative promotional activities & maintaining brand visibility across region, VM management, brand store lauch, branding & ROI driven activities. Handling add agencies/vendors for events ATL/BTL activities,digital promotions,market share analysis & development, cunducting surveys, competition tracking. Ensure innovative mediums to highlight new product launches, and to maximize visibility and communication of brand and offer campaigns Excellent communication and relationship management skills with ability to relate to people at all levels. Presently Handling Brands like Samsung Galaxy smart phones, Note, S series, A series, J series Tabs, Mass Smart phones. Reporting to Regional marketing head. Brand handled: Coca cola, Diet Coke, Sprite, Thumsup, Fanta, Limca, Maaza, Kinley, MMPO airtel mobility, airtel money, airtel internet & airtel DTH.

Experience

19 yrs 4 mos

Total Experience

6 yrs 5 mos

Average Tenure

11 yrs 10 mos

Current Experience

Samsung electronics

Region Marketing Manager

Aug 2014 – Present · 11 yrs 10 mos · pune

Managing marketing activities, planning marketing calendar for region, ATL, BTL activities,new product launch, brand promotions,brand visibility,vendor management,event management,product promotions, national marketing campaign rollout, designing consumer & trade offers, marketing budget planning & rollout for Rest of Maharashtra region.

Marketing StrategyBudget ManagementBrand PromotionsVendor ManagementEvent ManagementDigital Marketing

Bharti airtel

Marketing Communication Specialist

Sep 2012 – Aug 2014 · 1 yr 11 mos · Aurangabad Area, India

Handling Marketing communications for zone,new product launches,NPD,brand promotions,implementing national & regional marketing campaigns/promotions, budget handling, vendor management, events management, merchandising agency handling, managing promotional material POSM, Signage's, branding, market share analysis, surveys, REI data analysis to help sales team to gain market share etc.

Marketing CommunicationsNPDBrand PromotionsVendor ManagementMarket Share Analysis

The coca-cola company

Team Leader Marketing operations

Feb 2007 – Sep 2012 · 5 yrs 7 mos · Aurangabad/Nasik

Trade / Channel Marketing Operations: - Handling Sales support activities like Branding, Out door (Hoardings) ,Signage’s/brand visibility, Product Promotions, Display schemes, new product launch, market research, Marekt share analysis, planning & strategy implementation for market share and sales volume gain.
Analysis and Reporting (Festivals, Event Sponsorship (College/social gatherings ) and Competition Mapping), Preparation of annual marketing calendar & implementation across unit.
Execution of promotions for driving traffic to the outlets and work towards increasing incidence of purchase,Market Research & Data analysis,Trade / Consumer Promos/ New product launching, People development training of SEs & Market developers so that they can execute the marketing initiatives in the market,
Modern Trade Experience :
Managing sales tie-ups & supplies to Modern trades like Spencer’s, Dominos,
Mc-Donald’s, More (ABRL), Bigbazar, Star bazaar, Cinemax, E-square cinemas etc.
Driving & monitoring sales as per business plan.
Tracking weekly/monthly sales,
Managing product displays with store manager coordination as per TOT.
Managing products fill rate.
Ensuring proper & timely Supply with logistics co-ordination.
Promo Executions- putting floor stags, gondolas, cross category placement chilling equipments placement, merchandising & acquiring branding space.
Customer engagement.
Managing events and sponsorships for brand promotions.