May 2024 – Sep 2025 · 1 yr 4 mos · Noida, Uttar Pradesh, India · On-site

• Designed high-performing marketing collaterals—static and motion banners, landing pages, and video ad assets—for Meta, Google, and CRM channels, optimized for low CPL
• Created full-funnel communication journeys (Email + WhatsApp) with tailored visuals across key touchpoints, improving engagement and response rates
• Led the design for upGrad’s Study Abroad onboarding section on web—crafted UI/UX to simplify information flow and boost user retention
• Produced web banners and promotional assets for campaigns, ensuring alignment with brand and performance KPIs
• Built reusable UI components and collaborated with developers to implement responsive, lightweight website assets
• Partnered with product, content, and marketing teams to ship fast, iterate on feedback, and scale successful creatives across channels
• Initiated and designed a high-performing Meta video ad campaign that significantly reduced acquisition costs

Aug 2021 – Feb 2022 · 6 mos · New Delhi, Delhi, India

• Led the design of an in-house app and designed the company website.
• Conducted regular design sprints with stakeholders to ensure effective communication and collaboration.
• Assisted in managing social media platforms to maintain brand consistency and engagement with customers.
• Collaborated with developers and the marketing team to ensure seamless design implementation across all channels.
• Created a consistent design system for the app and website to provide a cohesive user experience.
• Conducted user testing to validate design decisions and gather feedback for further improvements.

Aug 2021 – Feb 2022 · 6 mos · New Delhi · On-site

• Conducted user research to create a smooth user journey
• Designed wireframes and high fidelity app design
• Collaborated with developers for a cohesive design system and feature consistency
• Established a consistent design system for the app's look and feel
• Facilitated seller acquisition efforts and improved their experience
• Conducted regular design sprints with the team.

Nov 2020 – May 2024 · 3 yrs 6 mos · New Delhi, Delhi, India

• Designed the user interface for the company website, ensuring a modern and intuitive experience that met user needs and business goals.
• Conducted thorough user research to understand user behavior, preferences, and pain points, informing design decisions and optimizations.
• Established a comprehensive user journey map to visualize the user's experience throughout their interactions with the website.