Murchana Sarma

Associate Consultant

Guwahati, Assam, India4 yrs 6 mos experience

Key Highlights

Expert in PPC and Meta Ads with proven ROI.
Skilled in A/B testing and campaign optimization.
Strong background in D2C marketing strategies.

Stackforce AI infers this person is a PPC and Meta Ads expert specializing in MarTech and D2C marketing.

Contact

Skills

Core Skills

Business DevelopmentPpcPaid Social

Other Skills

A/B TestingAudience ResearchB2BB2B SalesBudget OptimizationCampaign OptimizationClient RelationshipConversion FunnelsCustom & Lookalike AudiencesCustomer SupportD2C MarketingFacebook AdsGrowth HackingInstagram AdsKPI Tracking

About

Hey there! I’m a PPC & Meta Ads expert obsessed with turning clicks into customers and campaigns into serious ROI. From Facebook & Instagram Ads to lookalike audiences, retargeting, and conversion funnels, I craft ad strategies that actually move the needle for D2C brands like Tvaya, WeConnect Overseas, Benzoville, Ladderup, Golden Queens and a bunch more. I live for A/B testing, campaign optimization and squeezing the most out of ad budgets while keeping ROAS high and CAC low. Whether it’s lead gen, e-commerce growth, or scaling brand awareness, I geek out over the analytics, dive into performance metrics and translate data into actionable marketing wins. Basically, if it’s paid social, I make it work smarter, not harder and I’m always on the hunt for the next big way to grow, scale and dominate online. 📈 Skills & Vibes: Meta Ads, Paid Social, PPC, Paid Media, Facebook & Instagram Campaigns, Retargeting, Custom & Lookalike Audiences, Budget Optimization, ROAS Maximization, Conversion Funnels, D2C Marketing, Growth Hacking Slide into my DMs if you wanna turn your ad spend into pure magic 💥—let’s make your brand unskippable!

Experience

4 yrs 6 mos

Total Experience

1 yr 6 mos

Average Tenure

1 yr 5 mos

Current Experience

Data-queue

Consultant – Business Development & Lead Generation

Oct 2025 – Present · 8 mos · Chandigarh, India

Business DevelopmentB2BLead GenerationClient Relationship

Oye nishant

PPC

Jan 2025 – Present · 1 yr 5 mos · Delhi, India · Remote

1. Plan, execute, and optimize paid campaigns across Facebook & Instagram Ads Manager.
2. Conduct audience research and create laser-targeted campaigns for conversions, leads, and brand awareness.
3. Develop and test ad creatives, copy, and formats (image, carousel, video, reels, etc.).
4. Track KPIs like CTR, CPC, CPL, ROAS, and optimize campaigns accordingly.
6. Coordinate with design/content teams for creatives aligned with campaign goals.
7. Monitor competitor ad strategies and suggest improvements.
8. Run A/B testing for ad copies, creatives, and targeting.
9. Prepare campaign performance reports and present insights with actionable recommendations.
10. Stay updated with Meta platform updates, policies, and best practices.

Facebook AdsInstagram AdsAudience ResearchCampaign OptimizationKPI TrackingA/B Testing+3

Onelab ventures

Business Development Executive

May 2023 – Dec 2024 · 1 yr 7 mos · Pune, Maharashtra, India · Remote

1. Lead Generation and Relationship Building: Identify new business opportunities through market research, Cold calling and LinkedIn outreach. Build and nurture relationships with key decision-makers (e.g., CTOs, Founders, Co-Founders, CEOs) to understand their IT and staff augmentation needs.
2. Sales Presentations and Proposal Generation: Create and deliver customized sales presentations, proposals, and solutions that highlight the organization's IT services and staff augmentation capabilities. Address client pain points and showcase the company's value proposition, pricing, and service models.
3. Sales Pipeline Management and Closing Deals: Manage the entire sales pipeline, from lead qualification to closing deals. Overcome objections, negotiate terms, and ensure smooth transitions between sales and service delivery teams, maintaining strong client relationships throughout the process.
4. Market Analysis, Customer Retention, and Upselling: Monitor market trends, competitor strategies, and client satisfaction. Leverage insights to adjust sales strategies, ensure repeat business, and upsell additional services to existing clients, driving long-term partnerships and revenue growth.

Lead GenerationB2B SalesSales PresentationsMarket AnalysisBusiness Development