May 2022 – Feb 2023 · 9 mos · Bengaluru, Karnataka, India

Apr 2022 – May 2022 · 1 mo

• Looked broadly over all D2C aspects including website optimization, performance marketing, inventory planning etc.

Mar 2021 – Apr 2022 · 1 yr 1 mo

• Complete ownership of performance marketing and spends optimization for US markets; Devising and implementing digital marketing initiatives across paid channels like Facebook, Google
• Worked on several retention strategies for the brand using cohort analysis, LTV and RFM segmentation
• Conducted User Testing activities/ surveys to understand the customer behavior; combining their feedback along with insights from Google analytics to optimize the conversion rate of the website by 100%
• Created weekly, monthly and quarterly reports/ dashboards for the top management to track important KPIs with respect to sale analysis, customer analysis, and areas of improvement for growth and profitability.

Oct 2020 – Mar 2021 · 5 mos · Gurugram, Haryana, India

• Front-end consulting experience, working in fulfillment teams of 3-5 people and helping clients in strategy, research or analytics
• Projects were in the sector of: Consumer and Retail, Financial Services, E-commerce & Social commerce industry
• Worked abundantly on market sizing, due diligence and competitive benchmarking problems

Feb 2020 – Jun 2020 · 4 mos

• Trained and tested a chatbot for the company's website, ensuring it is accurate as much as possible, helpful and relevant.
• Researched extensively about the competitors and substitutes in the same space, then devised a suitable competitive strategy for our offerings
• Created a Business Requirement Document (BRD) to configure a seamless account opening process on the company's website.

Jun 2019 – Aug 2019 · 2 mos · Gurgaon, Haryana, India

• Interned with the Government and Public Sector department and assisted in the development of a Centralized Performance Management System prototype for African Development Bank using Power BI
• Conducted a feasibility study on Single Digital Identity System (SDID) implementation in Rwanda
• Carried out a market research study of African markets to identify opportunities in the digital transformation sector

Jun 2018 – Jul 2018 · 1 mo · Rajendra place

• Conducted research and fundamental analysis of stocks listed on the Indian stock exchanges to facilitate recommendations.
• Undertook a project to do research on an FMCG company ‘Marico Limited’; the report aims to give an insight into the FMCG industry, the company analysis and forecast the future of the company by studying its current position.