Jul 2024 – Present · 1 yr 11 mos

May 2024 – Aug 2024 · 3 mos

Sep 2023 – Apr 2024 · 7 mos

• First marketing leadership hire recruited for this PE-backed vertical SaaS business, responsible for building a high-performance marketing team of sixteen marketers and processes to drive repeatable and scalable growth. Created and executed the F24 forecast, marketing strategy, and budget with a $4.6M inbound revenue target. Drove the pricing strategy in collaboration with CRO and CFO, that we executed in one month leading to significant increase in revenue. Created a demand generation strategy which included a comprehensive content plan. Responsible for securing and managing government funding for marketing programs. Helped double the team e-NPS score in just one quarter.

Sep 2022 – Aug 2023 · 11 mos

Jan 2022 – Sep 2023 · 1 yr 8 mos

• As a marketing leader, I define objectives, target audiences, and strategies while leveraging customer research to guide initiatives and measure adoption. I foster strong partner relationships through aligned goals and co-marketing efforts to drive adoption. My demand generation efforts focus on developing strategies to consistently contribute to the pipeline, improve funnel conversion, and achieve revenue targets through a metrics-driven approach to tracking and optimizing performance. In product marketing, I collaborate on GTM strategies, conduct market and customer research to uncover insights, maintain updated buyer personas, and lead impactful product and feature launches. I oversee digital strategy, including content, SEO, and paid campaigns, mentoring team members and leveraging research and storytelling to create compelling content strategies while testing and evaluating new tactics. Additionally, I enhance marketing operations by improving processes, reporting on ROI, and automating key lifecycle elements such as nurture campaigns and retargeting to drive efficiency and results.

Oct 2021 – Jan 2022 · 3 mos

Nov 2019 – Oct 2021 · 1 yr 11 mos · Thornhill, Ontario

• Demand Generation initiatives involved redesigning and implementing a strategy that delivered consistent and scalable pipeline growth with little increase to budget, achieving a 528% ROI on ad spend, a 58% reduction in unqualified leads, a 6% increase in win rate, a 64% improvement in lead-to-opportunity conversion, a 44% growth in marketing-attributed revenue, and a 110% increase in website traffic.
• Account-Based Marketing (ABM) focused on pioneering an expansion strategy to drive revenue growth within the existing customer base. This effort generated $106K in ARR within the first eight months and increased ARPU by 15% in the mid-market segment.
• The 2020 Brand Strategy initiative led to a comprehensive refresh to differentiate the company in a crowded cloud, colocation, and connectivity market. This included analyzing TAM/SAM across three product categories, redefining ICP and buyer personas, conducting customer research for validation, and developing a new brand strategy with updated positioning, messaging, and a revamped website.
• Marketing Forecast and Budget management involved overseeing the marketing P&L, collaborating with finance and business operations teams to forecast, track, and report results to the board.

Oct 2017 – Nov 2019 · 2 yrs 1 mo · Vaughan, Ontario

• Marketing Automation & Email Marketing
• In less than one year, through tech improvements, enhanced strategy, talent changes, improving martech stack delivered: +202% email revenue, +50% RPE, +24% inbound opportunities
• Digital Marketing
• Optimized PPC marketing efforts including search, display, and shopping which resulted in +290% increase in purchase rate in one year. Additionally, led the Google Shopping Feed project, expanding Google product feed from 16K skus to 100K skus through direct API integration
• Marketing Leadership
• Mentored a team of 4 specialists: performance marketing, email marketing, marketing automation, inbound marketing

Mar 2017 – Present · 9 yrs 3 mos · Greater Toronto Area, Canada

• As Founder and Fractional CMO of Nadia Milani Marketing Group, I partner with high-growth VC, PE, and privately backed startups, scale-ups, and SMBs to bring clarity to their business. I architect a marketing system that drives performance customized to the company growth goals.
• I specialize in digging deep into business and presenting a data-backed solution & way forward to growth and/or profitability, that's scalable and sustainable. My sweet spot is working with start-ups and scale-ups at the $5M to $25M ARR range who are looking to 2x growth.
• The solution will include a transformation in one or some of these areas:
• Strategic Market Positioning: Conducting comprehensive market assessments and competitive analyses to identify whitespace opportunities and define compelling positioning that drives differentiation and growth.
• Brand Transformation: Leading end-to-end brand strategy and rebranding initiatives that align with evolving business goals and customer needs.
• Revenue-Driven Marketing: Designing and scaling demand generation engines through performance forecasting, budgeting, funnel optimization, and high-impact campaigns.
• Marketing Operations: Driving scalable growth by designing and optimizing the marketing technology ecosystem, establishing data-driven processes, and ensuring seamless cross-functional execution. This includes implementing and integrating martech platforms, standardizing workflows for efficiency and transparency, building and mentoring high-performing operations teams, and enabling go-to-market strategies that align people, processes, and technology for measurable impact.
• Growth Enablement: Advising on channel audits, marketing tech stack alignment, and funding proposals including grants and government programs to fuel business expansion.
• With over eight years of experience advising visionary founders and executives, I bring a proven ability to turn marketing into a strategic growth lever across industries.

May 2014 – Oct 2017 · 3 yrs 5 mos · Toronto, Canada Area

Nov 2013 – May 2014 · 6 mos

Sep 2011 – Nov 2013 · 2 yrs 2 mos

Feb 2010 – Sep 2011 · 1 yr 7 mos

Mar 2008 – Feb 2010 · 1 yr 11 mos

Jan 2006 – Mar 2008 · 2 yrs 2 mos

Aug 2005 – Mar 2006 · 7 mos