Oct 2024 – Oct 2025 · 1 yr · Mumbai, Maharashtra, India · On-site

• 1.Leadership and Stakeholder Management
• Optimisation of LinkedIn profiles, drafting and managing responses, Lead generation for brand collaboration.
• 2.Thought Leadership Development
• Positioning the organization’s leadership as authoritative voices in the market, a comprehensive thought leadership plan was designed and implemented for executive leaders across the ECS division.
• 3.Campaign Management and Collateral Development
• A portfolio of campaigns ranged from devising content strategy to conceptualisation to crafting GTM plan across all mediums of communication. Collaterals right from brochure, to one pagers to social media posts to ATL to BTL across entire event phases were delivered.
• 4.Agency relations - Single handedly handling five different agencies for a project across all divisions of Maharashtra maintaining governance and standardisation was an integral part of brand guidelines and brand equity.
• 5.Digital and Brand Presence for Brand Equity
• Responsible for digital assets for brands under the ECS arm, end-to-end website management came handy because of business acumen and vision alignment with senior leadership.
• 6.Strategic Planning and Government Projects
• Developing holistic marketing plans for marquee government initiatives, including large-scale projects for the State Government of Maharashtra and MIDC, SDC ranging a budget of 3crores to 5 crores, required a mastery of strategic planning and operational execution at the highest level.
• 7.Optimising budget and cost control was also an integral part which was obtained by me upto straight 50percent.
• MIDC space branding end to end conceptualisation branding itself optimised cost of 40 lakhs for the organisation with delivery of 1000+ creatives.
• 8.Media Management, Online Reputation Management (ORM), and PR Leadership - comprehensive media management strategies across print, digital, and broadcast platforms to track and respond to brand mentions, customer feedback, and sentiments in real time.

Feb 2022 – Oct 2024 · 2 yrs 8 mos · Mumbai, Maharashtra, India · On-site

• 1.Marketing Plans: Contribute to implementing marketing plans that support
• our overall marketing efforts across regions India and Middle East
• 2.Content Creation: Write, edit and curate diverse and engaging content across multiple formats, including case studies, testimonials thought leadership, press releases, infographics, videos, and social media, aligned with our content strategy and marketing goals.
• 3.Content Distribution: Work with relevant internal and external stakeholders to distribute content across relevant platforms and channels, including our website, social media and newsletters
• 4.Marketing Campaigns: Plan, develop and execute relevant multi-channel marketing campaigns to promote strategic content, ensuring alignment with overall business goals and brand guidelines.
• 5.Reporting and Tracking: Prepare regular updates, including recommendations for improvements weekly, monthly and yearly decks accordingly.
• 6.Event Coordination & Communication Support the planning and executing events, including third party and IceWarp led events, prepare all stages of event communication. Create communication and marketing strategies for new products, launches, events, and promotions.
• 7.Cross Functional Communication – Support, curation and preparation for content across functions within the organization to generate new ideas and strategies to establish the aspect of Mindshare amongst IT stakeholders and decision makers of various industries like BFSI, ITES, Healthcare & Pharma, Retail Manufacturing.
• 8.Team Lead – Handling a team of 2 graphic designers and spearheading the MARCOM team across India and Middle East
• 9.Collateral Management and Development
• 10. Agency Management – Managing agencies, sharing briefs as per the organization’s goal and deriving ROI driven campaigns

Nov 2017 – Oct 2019 · 1 yr 11 mos · Mumbai Area, India

• 1.Cross Functional & Stakeholder Management - Worked closely with internal departments to ensure all feedbacks and improvement areas are addressed completely to the best of quality and effectiveness using Kaizen technique which led to increase in monthly gross sales of 23,000 USD.
• 2.Client retention and loyalty programs - Supervised, developed and managed critical client retention programs region wise with 90percent accuracy & Brought innovation and improvement in
• capturing and use of client feedback with 95% accuracy.
• 3.Creating Testimonials across JPAC, Brazil, Germany and Korea - Created client testimonials and promote its use for marketing, to both internal stakeholders as well as externally, to new and
• existing clients across all continents with the assistance of native translators.
• 4.Innovations and Initiatives :- Implemented sales initiatives to promote the use of Group Plan and meet revenue objectives.
• 5.Team Lead - Managed a team of 5 associates, including Expats.(Japanese, Chinese and Korean)

Nov 2016 – Nov 2017 · 1 yr · Mumbai, Maharashtra, India

• 1. Marketing Operations - Spearheaded Marketing Operations PAN India with 99% accuracy during Assembly Elections.
• 2.Team Lead - Led a team of 28 regional managers from the most remote geographical regions of India and handled various campaigns respectively.
• 3.Content Development and Collateral Management for all ATL and BTL and Digital interface PAN India
• 4.Being the spokesperson of the company - Active spokesperson for the company at various leadership summits and conclaves.
• 5.Media Planning and Scheduling- Solely responsible and accountable for media planning of mainline channels, print and radio for the special project “TRUST INDEX”(budget of around 2crores)and pooled in a fund of 150cr from angel investors
• 6.Agency Management – Handling and managing multiple PR agencies like Adfactors, Percept and 28 channels single handedly was a significant responsible handled during my tenure at Axis.
• 7.Market Research: Conduct preliminary market research to identify strategic content themes, topics and opportunities that will appeal to our target audiences and support our marketing
• goals.
• 8.Event Coordination & Communication:- Identifying events, and participating in the same, handling end to end vendor coordination and preparing communication elements across all
• stages of event.

Sep 2012 – Jun 2016 · 3 yrs 9 mos · India

• 1.Academic Counselling - Career counseling students belonging to various streams of finance, commerce for certified financial planning courses.
• 2.Content Development & Content Management of all medium of communication
• 3.Franchisee Development and Management - of cities like Jaipur, Ahmedabad, Pune and Andhra Pradesh and pooled in three new franchisees worth of 6000 US dollars.
• 4.Content Development and Collateral Management for all ATL and BTL and Digital interface PAN India
• 5.Preparing Sales and business proposals for customers across Banks, Financial & Educational Institutions

Mar 2011 – Sep 2012 · 1 yr 6 mos · Mumbai Area, India

• 1.Sales and Marketing - Handled entire Sales cycle and Marketing cycle for various clients like Government, Semi government and Private.
• 2.Government Tenders – Preparing and bidding online for government tenders
• 3.Awarded best employee of the month within first six months bagging a cumulative sale of 34,000 USD by sale of fishermen boats, yacht paints and sailing pontoons.
• 4. Corporate Communication both Internal and External.
• 5.Website Development and Content development.- Also have handled SEO (on and off the page for the company).
• 6.Making pitch presentations - Making PowerPoint presentations for National and International Seminars and was ranked second in branding India on global scale in luxury yachts presentation.
• 7.Event Coordination & Communication:- Identifying events, and participating in the same, handling end to end vendor co-ordination and preparing communication elements across all stages of event.
• 8.Content development for various lifestyle magazines, publications and handling communication for 28 international brands was part of the role.