Mar 2023 – Jun 2023 · 3 mos · Bengaluru, Karnataka, India

• Worked on Acquisition and Retention for entire makeO (toothsi and skinnsi).
• Layoffs affected - company's financial decision based restructuring.

Jul 2021 – Feb 2023 · 1 yr 7 mos

• ● Led complete revamp (ideation to launch) of homepage by doing market/user research, industry & product analysis, user interviews, usability testing, understanding user pain points which decreased the bounce rate by 30%.
• ● Analyzed the leaks in the visitor to a lead conversion funnel, conducted experimentations and strategized to launch an automated product notifications system which led to a reduction in the funnel-drop offs by x%.
• ● Laid down the product development flow and strategy for automating the working of ML based course recommendation model which
• increased the scalability (in handling requests) reduced the server utilisation by 100%.
• ● Involved in setting up the entire product tracking of ToFU performance marketing and improving the SEO channel which led to a proper planning, channelising activities and increasing the ToFU traffic by 40%.
• ● Constantly trained and mentor 5 new Product Managers.
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• 🚀Highly skilled in: Business Growth, Product Analytics, Market/User Research, Prototyping, Product Lifecycle Management, QA Testing, UI/UX, Usability Testing, A/B Testing, Internal Tooling.
• 🛠️Tools & methodologies: Notion, Trello, Figma, Miro, Draw.io, Google Analytics, Microsoft Clarity, Google Tag Manager, SQL, RICE, & AARRR
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Jul 2020 – Jul 2021 · 1 yr

• ● Shipped the Machine Learning based course recommendation model by understanding user behavior patterns and conducting product
• experimentations (A/Bs) to reduce the bounce rate by 50% and increasing the payment conversion rate by 100%.
• ● Launched a new revenue line (product discovery to launch) by analyzing the user lifecycle and finding out the touchpoints to upsell/cross sell courses which is now contributing 10% to the overall revenue.
• ● Led a mega UI/UX gamified revamp (ideation to launch) of the referral system by doing competitive research, user research and analysing business needs. Increased the overall revenue contribution by 4x.
• ● Worked on building multiple internal tools, automating processes, building master documentations, creating concept notes, which increased the performance & efficiency of the team and saved 500+ person hours till date.

Dec 2019 – Jun 2020 · 6 mos

• ● Performed multiple A/B experimentations on the course registration page by doing user interviews and understanding the user pain points and increased the payment conversions rate by 6x.
• ● Simplified the product flow and product development strategy of the automated campaign notifications to decrease the failure rates and increase the payment conversions by x%.
• ● Automated the launch of product campaigns and new courses, contributed more than xy crores of revenue till date.

Apr 2019 – Jun 2019 · 2 mos

• Raised awareness about the different courses
• Helped college students in up-skilling themselves.

Mar 2019 – Nov 2019 · 8 mos

• ● Launched a startup (problem discovery to building solutions) to raise awareness about IPR amongst school & college students and built products for them to protect their innovation and ideas by protecting them with IP.
• ● Acquired 50K+ users by conducting sessions, launching online events and building a team of campus ambassadors.
• ● Made 1000+ students aware about IPR by delivering sessions myself.

Jul 2018 – Dec 2018 · 5 mos

• Promoted different activities organized by E-cell, DTU.
• Made students aware about Entrepreneurship and the path to choose it.

Jun 2018 – Dec 2018 · 6 mos

Jun 2018 – Jun 2018 · 0 mo