Nancy Hensley

CEO

Chicago, Illinois, United States13 yrs 10 mos experience
Highly StableAI Enabled

Key Highlights

  • Led AI integration, boosting product features from 5% to 80%.
  • Achieved $1 million in sales within 30 days of product launch.
  • Doubled employee engagement score in under a year.
Stackforce AI infers this person is a SaaS product leader with a strong focus on AI and digital transformation.

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Skills

Core Skills

Product InnovationDigital TransformationProduct MarketingProduct ManagementAgile MethodologiesSales EnablementDigital StrategyBrand Development

Other Skills

AnalyticsArchitectureArtificial Intelligence (AI)B2B Marketing StrategyB2B2CBig DataBusiness AlliancesBusiness AnalysisBusiness AnalyticsBusiness ProcessCRMCloud ComputingCognosCommercialCross-functional Team Leadership

Experience

13 yrs 10 mos
Total Experience
3 yrs 4 mos
Average Tenure
1 yr 5 mos
Current Experience

Edb

Chief Product Officer

Jan 2025Present · 1 yr 5 mos · Remote

Mercury 13

Founding Member and Advisor

Aug 2023Present · 2 yrs 10 mos · London, England, United Kingdom · Remote

sportsM&A Due DiligenceFundraisingBrand DevelopmentCommercialProduct Innovation+2

Self-employed

Independent Business Consultant & Advisor

Jul 2023Jan 2025 · 1 yr 6 mos

sportsBrand DevelopmentProduct DeliveryProduct MarketingProduct InnovationDigital Transformation+2

Stats perform

Chief Marketing and Product Officer

Feb 2020Jul 2023 · 3 yrs 5 mos · Chicago, Illinois · Remote

  • Responsibilities included oversite of Product Management, Design, Marketing, Product Delivery, and the Innovation team. In this role, I spearheaded the strategic overhaul of AI integration in products, elevating our product portfolio from 5% to 80% with AI features within two years, thereby cementing our competitive edge and industry leadership. I pioneered a product incubator that drastically reduced time-to-market for AI solutions, driving innovation and operational efficiency. My leadership in launching the PressBox suite and The Analyst platform not only shattered sales records, achieving $1 million within 30 days and attracting one million monthly users, respectively, but also redefined market standards. Through comprehensive rebranding and the implementation of advanced tooling, I led enhanced brand trust and streamlined operations, orchestrating product launches that generated millions in new pipeline opportunities, showcasing my ability to merge strategic insight with impactful execution.
sportsCustomer SuccessSoftware DevelopmentExecutive ManagementBrand DevelopmentProduct Management+13

Ibm data and ai

Chief Digital Officer (CDO)

Jan 2019Feb 2020 · 1 yr 1 mo · Chicago, Illinois

  • In just 12 months, I led a team that significantly boosted digital revenue, accounting for over 20% of total earnings, by instrumenting key products for deeper insights and introducing advanced on-boarding capabilities that improved conversion rates by 8-10%. My strategic deployment of bots for client interactions led to an 85% progression of assistant conversations to sales engagements, while leveraging AI for organic traffic growth saw one product leap from 4% to 70% organic reach. I led implementation of new methodologies for precise tracking of product performance and user engagement, spearheaded multiple customer experience initiatives to elevate our NPS score, and served as the Site Executive for the Chicago Lab. In this role, I oversaw over 100 employees across development, product, and digital, focusing on enhancing employee engagement, community, and culture. Under my leadership, we successfully doubled our employee engagement score in less than a year.
Customer SuccessSoftware DevelopmentBrand DevelopmentProduct ManagementCross-functional Team LeadershipDigital Strategy+10

Ibm

4 roles

Director- Strategy & Growth, IBM Hybrid Cloud

Jan 2017Feb 2020 · 3 yrs 1 mo

  • Growth & Digital Strategy for our Hybrid Cloud Analytics business
Customer SuccessSoftware DevelopmentBrand DevelopmentProduct Led GrowthProduct DeliveryProduct Marketing+5

Director of Offering Management

Jan 2016Oct 2017 · 1 yr 9 mos

  • Portfolio Strategy and Executive Lead to the Industry Analysts & Influencers
Customer SuccessSoftware DevelopmentBrand DevelopmentProduct Led GrowthProduct DeliveryProduct Marketing+5

Director, Strategy and Marketing, Database Software and Systems

Promoted

Oct 2013Jun 2015 · 1 yr 8 mos

  • Marketing executive for a multibillion dollar database & data warehouse business in IBM Software Group. I am currently helping to lead transformation for a better overall experience for our customers in this new era of Big Data and Cloud. Digital, Cloud, Agility & Growth!
Brand DevelopmentCommercialProduct MarketingProduct InnovationDigital TransformationDesign Thinking+1

Sr. Program Director -Data Warehouse Product Marketing and Strategy

Jan 2012Jan 2014 · 2 yrs

  • Sr. Program Director- Product Marketing & Strategy, IBM- Responsible for working within Product Management to lead strategy, marketing and product launches for the PureData product line. I tend to be the face to the analysts and press for PureData and our data warehouse strategy. I also own competitive and market strategy for the products, communications, customer council, and a wicked good team who makes all the magic happen with me.
Brand DevelopmentCommercialProduct MarketingProduct InnovationDesign Thinking

Education

Benedictine University

BA — Psychology

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