Narayan Sahu

Business Development Executive

Mumbai, Maharashtra, India11 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

15 years of diverse marketing experience.
Expert in digital marketing and brand strategy.
Proven track record in community engagement and thought leadership.

Stackforce AI infers this person is a B2B marketing expert in Telecommunications and Digital Marketing.

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Skills

Core Skills

Brand StrategyDigital MarketingBusiness Growth Strategies

Other Skills

Social Media MarketingIntegrated Brand MarketingB2B MarketingContent MarketingThought LeadershipCommunity EngagementBrand ManagementData-driven MarketingSEOTeam LeadershipGoogle AnalyticsMarketing AutomationTeam ManagementSocial Media AdvertisingSocial Media

About

With a seasoned journey spanning 15 years in the marketing landscape, I am a dynamic professional with a multifaceted expertise in Market Research, Product Development, Digital Marketing, and Branding. My analytical prowess and effective interpersonal communication skills, coupled with adept team leadership, have consistently translated into stellar results. Over the past decade, my focus on Digital Marketing has been unwavering, encompassing hands-on experience in Brand Marketing, Content Marketing, and Social Media Marketing. I pride myself on staying at the forefront of industry best practices and the latest trends. My diverse experience extends across Telecom, SaaS, E-Commerce, and Media, serving clients in Real Estate, Retail, IT & Software, Banking, and Fintech. My brand portfolio showcases impactful contributions to renowned names such as TTBS, Airtel, Tikona Digital, IDC Technologies, Joister TV, JBL, HSBC, Franklin Templeton, CIBIL, Hiranandani Communities, Kalpataru & Brand Factory 15-Year Journey Focused on Building Brands.

Experience

11 yrs 9 mos

Total Experience

2 yrs 4 mos

Average Tenure

3 yrs 11 mos

Current Experience

Tata tele business services

Lead - Brand Marketing (Social Media, Paid Marketing & ORM)

Jun 2022 – Present · 3 yrs 11 mos · Mumbai, Maharashtra, India

Strategic & Leadership: Spearheading the comprehensive annual brand strategy and budgeting process. Defining clear marketing KPIs aligned with business goals to drive measurable ROI and sustained brand growth.
Driving Thought Leadership:
"Do Big" Podcast: Conceptualized and scaled the "Do Big" podcast from scratch to 50 episodes, establishing a dedicated content channel that engages key B2B decision-makers.
Strategic Media Partnerships: Orchestrated high-impact collaborations, including "Leaders of Tomorrow" with ET Now, positioning the brand alongside top industry voices and expanding reach within the enterprise ecosystem.
Brand Differentiation & Storytelling
Mascot Launch: Broke the clutter of the traditional B2B ICT market by launching a unique Brand Mascot, creating a distinct visual identity and higher brand recall.
Simplifying the Complex: Revolutionized product marketing by shifting from technical jargon to Storytelling formats, making complex technology accessible and interesting for diverse audiences.
Community Building & Engagement
Institutionalizing "IT Professionals Day": Conceptualized and successfully established January 10th as "IT Professionals Day" in India, creating an industry-wide property that honors the tech community.
MSME Community Outreach: Led an award-winning outreach campaign dedicated to MSMEs (running successfully for 2+ years), fostering deep trust and engagement with a core business segment.
Crisis Management (ORM)
Reputation Guardian: Managing end-to-end Online Reputation Management (ORM), utilizing social listening tools to proactively identify risks and mitigate potential crises, ensuring positive brand sentiment is maintained.