Aug 2022 – Aug 2024 · 2 yrs · Hybrid

• Orchestrated key impactful initiatives in the Monetization pod of Moj Live resulting in over 3x revenue upsurge
• Collaborated with ML teams to optimize content recommendation improving user engagement and duration
• Leveraged data insights and user research to identify high growth categories, boosting watch time and spends
• Executed growth-focused experiments and devised winning GTM strategies to improve paying users and ARPU
• Unified engineering, design, and analytics efforts to shape product strategy aligned with growth objectives

Jan 2022 – Jul 2022 · 6 mos

• Developed and executed the product vision and roadmap for Workspaces, GUI & Applications modules on Polly
• Analyzed feedback to prioritize solutions in the Data Journey that increased Customer Satisfaction by 12%
• Led creation of a data visualization product, enhancing internal efficiencies & elevating lead generation by 5%
• Launched on-product notifications and related strategies to increase engagement via personalised messages
• Worked closely with Product Marketing to formulate consistent and differentiated positioning and messaging

Apr 2021 – Jan 2022 · 9 mos

• Led Product Development for the flagship makeup brand NY Bae, achieving NMV targets of over INR 2 CR/month
• Co-ordinated with stakeholders to analyze journey funnel & maximize brand discovery, traffic, and conversion
• Performed White Space Analysis to unearth actionable insights to drive brand share and growth on platform
• Devised highly targeted digital marketing campaigns to improve brand awareness and customer acquisition
• Conducted financial analysis of business opportunities to meet and exceed revenue and profitability targets

Apr 2020 – May 2020 · 1 mo · India

• Devised a strategic transformation plan for an AI enabled logistics platform to reduce overall spends across group businesses
• Recommended digital and analytics interventions to improve efficiency post classifying pain points and opportunity areas
• Engaged with various stakeholders to assess dependencies and estimate impact potential represented via the 3E - Earnings, Efficiency and Experience - Framework
• Established rankings based on business communication and overall impact assessment to develop a prioritization matrix
• Performed product benchmarking of existing off-the-shelf solutions to drive a collaborative and accelerated platform rollout

Aug 2016 – Apr 2019 · 2 yrs 8 mos · Bengaluru, India

• Created collaborative application expansion and integration strategies for a Fortune 500 Client
• Automated daily reporting tasks which helped the client save over 50 man hours a month
• Developed Dashboards for predicting incoming incident trends to alleviate Customer pain points
• Gathered key insights to design and develop the monthly Web based Account Level Newsletter
• Engaged internal and external stakeholders of the account to facilitate effective communication