Naveed Ahmer

Digital Marketing Specialist

Hyderabad, Telangana, India9 yrs experience

Most Likely To SwitchAI Enabled

Key Highlights

Built and scaled Customer Marketing function from scratch.
Drove revenue growth by boosting Customer Lifetime Value.
Designed gamified customer engagement programs using AI.

Stackforce AI infers this person is a SaaS Marketing Expert with a strong focus on Growth and Customer Engagement strategies.

Contact

Skills

Core Skills

Customer MarketingSaas GrowthMarketing TechnologyAi In MarketingMarketing StrategyGo-to-market StrategyProduct Marketing

Other Skills

A/B TestingAdvocacy ProgramsAnalytical SkillsB2B MarketingBrand DevelopmentBrand ManagementBrand StrategyBusiness StrategyBusiness-to-Business (B2B)CLTV ExpansionCampaign ManagementCampaignsCase StudiesCommunicationCommunity Building

About

Experienced Customer, Product & Growth Marketer | Driving Impact in SaaS Industry - In today’s fast-paced SaaS world, growth isn’t just about launching a product—it’s about making it resonate. With hands-on experience in #customermarketing #productmarketing and #growthmarketing, I’ve helped #startups and #scaleups shape their brand narrative, engage prospects, and establish scalable #leadgeneration engines that convert. My approach combines insightful #content strategy, precise product positioning, and tactical distribution, turning brands into industry leaders. Whether it’s launching new products, adoption of product or optimizing marketing channels, I’m all about creating impact, building trust, and driving measurable growth. Outside the workspace? You’ll find me reading business and history books (because history has a way of teaching us timeless strategies), exploring new places, or fine-tuning my photography skills. Interested in collaborating, or just want to talk shop? Reach out at naveedjc@gmail.com or send me a message here on LinkedIn. Core Skills & Expertise: - Growth & Digital Marketing - Product Marketing - Go-To-Market Strategy - Customer Marketing - Revenue Marketing - LinkedIn & Google Ads - Social Media Marketing (SEM) & SEO - Brand Building & Positioning - MarTech and Strategic Development

Experience

9 yrs

Total Experience

2 yrs 3 mos

Average Tenure

2 yrs 9 mos

Current Experience

Keka hr

Customer Marketing

Sep 2023 – Present · 2 yrs 9 mos · Hyderabad, Telangana, India · Hybrid

Built and scaled the Customer Marketing function from scratch, establishing processes, workflows, and marketing tech stack.
Drove revenue growth in just an year by boosting Customer Lifetime Value (CLTV) through targeted upsell/cross-sell campaigns.
Designed and launched the Keka Marketplace, creating partner marketing models and new revenue streams.
Launched a Customer Referral Program, reducing Customer Acquisition Cost (CAC) and generating a steady inflow of new business.
Elevated customer advocacy and trust by forming a Customer Advisory Board (CAB) and improving NPS & G2 ratings through structured feedback programs.
Built and nurtured strategic aggregator partnerships, generating a consistent pipeline of qualified leads.
Key skills: Customer Marketing, SaaS Growth, CLTV Expansion, Referral Marketing, Partner Marketing, Advocacy Programs, Revenue Retention

Customer MarketingSaaS GrowthCLTV ExpansionReferral MarketingPartner MarketingAdvocacy Programs+1

Twimbit

Marketing Technology Officer

Jan 2023 – Aug 2023 · 7 mos · Singapore · Hybrid

Positioned Twimbit as a trusted research and insights platform by developing its brand story and messaging framework.
Designed gamified customer engagement programs using AI & marketing technology, boosting readership and community engagement.
Built brand presence in the SEA market through thought-leadership content, webinars, and events.
Created a ground-up demand generation and lead strategy, driving steady pipeline creation.
Key skills: Marketing Technology, AI in Marketing, Gamification, Community Building, Thought Leadership, SEA Market Growth

Marketing TechnologyAI in MarketingGamificationCommunity BuildingThought LeadershipSEA Market Growth

Cloudeagle.ai

Marketing - Consulting

Oct 2022 – Dec 2022 · 2 mos

Wfx - world fashion exchange

Marketing Strategist

Mar 2021 – Oct 2022 · 1 yr 7 mos · Gurugram, Haryana, India

World Fashion Exchange(WFX) is a Saas-based Fashion-Tech Product. At WFX I was given the responsibility to rebuild the marketing aspect of the business. This included building and starting a stable lead generation channel, implementing growth marketing initiatives, set up a go-to-market process, building up product marketing and content marketing channels.
Reconstructing the website
Reconstructing the new website by Incorporating multiple product website into 1 structured website according to the user behavior.
Creating each page's wireframe and content voice to build a unified voice for brand and have a maximum impact.
Steering the website design and working with the design team to achieve a capturing design.
Lead Generation
Building and shooting email campaigns for Inbound lead generation.
Building up SEO strategies to generate global organic presence, Using innovative strategies and traffic driving mechanisms to generate leads.
Planning and executing LinkedIn ad campaign for lead generation and increasing reach
Brand Building
Planning and preparing a worldwide re-branding campaign to present the organization as a worldwide leader in its domain.
Partnering with aggregators and fashion journalists to create a branding campaign and relaunch the brand as an industry leader
Product Marketing
Interacting with clients and understanding their experience to build data-based case studies.
Preparing problem-solution-based content for the product marketing aspect.
Designing, executing, and improving the GTM strategy for new features.
Studying current clients and building case studies and industry-specific use cases..

Online MarketingHubSpotSocial Media MarketingMarketing ManagementB2B MarketingWriting+57

Keka hr

Product Marketing Manager

Feb 2017 – Mar 2021 · 4 yrs 1 mo · Hyderabad Area, India

Keka HR is a Modern day HRMS Solution, that raised $57 Million Series A funding(Largest Series A till date in India) after being a profitable bootstrapp for 6 years. I joined Keka HR when it was an initial stage startup. I was given the responsibility to build the marketing channel from scratch. This included, Lead Generation, Product Marketing, Product Launch etc. Few of my roles are as follows-
Product Marketing
Studying current clients and building case studies and industry specific use cases.
Building up Use cases of the product for sales driven campaigns.
Strategizing and building monthly content calendar.
Conducting Webinars for sales perspective and product perspective.
Crafting marketing and sales collaterals.
Building and Maintaining the website
Lead Generation
Planning implementing and executing SEO and SEM strategies for building lead pipelines from digital marketing aspect..
Strategizing and implementing specific email campaigns for lead nurturing.
Executing various social media strategies for lead generation, specifically on LinkedIn.
Partnering and nurturing software aggregators across India and Globe to maintain the lead flow.
Digital Marketing
Strategizing and Implementing On-page and Off-page SEO activities.
Building and Maintaining relationships with content aggregators for Off-page SEO.
Reviewing the Website content.
Creating Google Search and Display Ads.
Maintaining the health of the website.
Brand Building
Planning and going for Sponsorship Events and Conducting in-house Branding Events.
Working with Publications for PR.