Naveen Kumar C S

Head of Growth

Bengaluru, Karnataka, India3 yrs 8 mos experience
Most Likely To Switch

Key Highlights

  • Expert in CRM operations and user lifecycle management.
  • Proven track record in marketing automation and campaign optimization.
  • Strong analytical skills with a focus on user engagement and retention.
Stackforce AI infers this person is a Product Marketing Specialist in the Gaming industry with expertise in CRM and user engagement strategies.

Contact

Skills

Core Skills

Product MarketingMarketing Automation

Other Skills

A/B TestingAnalytical SkillsBusiness Development StrategyBusiness-to-Business (B2B)C (Programming Language)C++CATIACRM OperationsCampaign Execution and OptimizationCampaign OptimizationCampaignsCleverTapCommunicationContent CreationCustomer Acquisition

About

As a Product Marketing Assistant Manager at Gameskraft, one of the leading online gaming platforms in India, I handle CRM operations for RummyTime, the online gaming app. I manage new user onboarding, user lifecycle management, growth, revenue, retention, engagement, and loyalty. I am passionate about creating engaging and rewarding gaming experiences for millions of users, and I am always looking for new challenges and opportunities to grow and contribute to the company's success. I have a Bachelor of Technology degree in Mechanical Engineering from UVCE, which gives me a strong foundation in technical and analytical skills. I leverage these skills to revamp the marketing automation strategy, target customers with personalized content across various channels, and implement A/B testing for marketing campaigns and new product features. I use CleverTap CRM and Mixpanel, two powerful tools that I have mastered, to automate marketing campaigns for multiple cohorts, analyze the customer journey, optimize campaigns, and measure and improve user experience. I enjoy working with a talented and diverse team of product managers, developers, designers, and marketers, and I am always eager to learn new skills and technologies that can enhance my performance and the product quality.

Experience

3 yrs 8 mos
Total Experience
1 yr 10 mos
Average Tenure
2 yrs 1 mo
Current Experience

Cred

Product led Growth

May 2024Present · 2 yrs 1 mo · Bengaluru, Karnataka, India · On-site

Gameskraft

2 roles

Assistant Manager - Product Marketing

Promoted

Oct 2022May 2024 · 1 yr 7 mos · Bengaluru, Karnataka, India

  • As i am handling CRM Operations at RummyTime, the online gaming app, my responsibilities included managing new user onboarding, User lifecycle management, Growth,Revenue, Retention, Engagement and loyalty.
  • Iled the revamping of the marketing automation strategy, which involved targeting customers with personalized content across various channels, resulting in a significant increase in Daily Active Users.
  • By analyzing the customer journey and optimizing campaigns, achieved improved customer activation, retention, and conversion rates, while also implementing A/B testing for marketing campaigns and new product features.
  • Additionally, I automated marketing campaigns for multiple cohorts using Clevertap CRM and the mobile marketing analytics platform, Appsflyer, by creating customized user journeys.
CRM OperationsUser OnboardingUser Lifecycle ManagementGrowthRevenueRetention+8

product marketing

May 2022Oct 2022 · 5 mos · Bengaluru, Karnataka, India

Nextuple inc

Quality Assurance Engineer

Jan 2022May 2022 · 4 mos · Bengaluru, Karnataka, India

Education

UVCE

Bachelor of Technology - BTech — Mechanical Engineering

Jan 2018Jan 2022

Narayan pu college , Kolar

XII — PCMB

Jan 2016Jan 2018

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