Jun 2026 – Present · 0 mo

Sep 2023 – Jun 2026 · 2 yrs 9 mos

Apr 2022 – Aug 2023 · 1 yr 4 mos

• As an Associate Director - Omnichannel Marketing Operations, I worked as a part of the GBS (Global Business Services). I am accountable for managing the establishment, delivery, and execution of digital marketing operations in Chennai Global Technology Centre (GTC), Bangalore & Mexico GTC.
• Few highlights of my profile include:
• ✅ Led 150+ team supporting 60+ markets, working with different markets/brands to understand their digital marketing strategy and onboarding them to GBS capabilities.
• ✅ Transforming Healthcare Delivery – Implementation of Omnichannel Accelerator Programs for EUCAN5 & US
• ✅ Partnered with LT in business relationships with AZ marketing and business leaders in targeted therapy areas to champion and accelerate adoption of omnichannel capabilities.
• ✅ Served as a principal thought leader for the organization by identifying new ways to drive business growth. Achieved 20% efficiencies (Speed to Market) 2022 through automation and upskilling the team.
• ✅ Used past performance, consumer insights and competitive intelligence to ensure correct strategies are in place to deliver maximum return on marketing investment.
• Led digital transformation to provide omnichannel capability and operational expertise that optimizes delivery of seamless customer engagement and exceptional experience. I was responsible for Mexico site resource planning and scale up. Also responsible for markets onboarding and successful implementation of omnichannel capability. I develop and monitor targeted and actionable omnichannel measurement plans, selecting KPIs and setting goals, targets and measurement milestones that directly relate to business objectives.

Jul 2020 – Mar 2022 · 1 yr 8 mos

• As a Senior Manager - Digital Marketing Operations, I led the establishment, delivery, and execution of digital marketing operations in Chennai Global Technology Centre (GTC) & Bangalore with 100+ teams supporting 50+ markets. I managed the development and execution of campaigns and tactical initiatives across all marketing functions.
• Few highlights of my profile include:
• ✅ Led execution of digital omnichannel strategy by developing interactive promotional content
• ✅ Developed current and future digital channel communication initiatives, assuring integration with traditional channels, and building multiple touchpoints and holistic campaigns.
• ✅ Built marketing operations vision and strategy, delivered key insights and recommendations that optimize the performance of the marketing department, marketing campaigns, and programs within the organization

Jul 2019 – Jun 2020 · 11 mos

• In this capacity, I worked closely with the leadership in the region and helped deliver the best quality in customer engagement to support the AstraZeneca’s growth agenda. I supported regional multi-channel strategy and priorities by identifying and evaluating innovative uses of the channel that drove customer value and growth.
• Few highlights of my profile include:
• ✅ Led the delivery and execution of MCRM delivery team consisting of ~40 FTE.
• ✅ Built initiatives with key stakeholders to increase customer acquisition & retention through multichannel platforms.
• ✅ Worked with teams to deliver customer-centric business capabilities while driving a competitive advantage for AstraZeneca.

Mar 2017 – Jun 2019 · 2 yrs 3 mos

• To empower the AstraZeneca brand decisions, I assumed ownership for data analytics and explored new channels. I oversaw the design and delivery of reports and insights that analyzed business functions and key operations and performance metrics. I also examined and integrated multiple sources of complex data to identify patterns or trends that helped answer compliance or business questions and inform strategic decision making. For MCRM reporting requirements, I maintained constant engagement with Brand Leaders across the globe.