Naveenya Gunasekar

Product Marketing Manager

Chennai, Tamil Nadu, India7 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Over three years of experience in product marketing.
Expert in crafting narratives for data security software.
Strong collaboration with cross-functional teams.

Stackforce AI infers this person is a Product Marketing Specialist in the SaaS industry.

Contact

naveenya.gd@zohocorp.com LinkedIn

Skills

Core Skills

Product MarketingContent CreationSeo Copywriting

Other Skills

AhrefsBloggingCampaign CreationCollaborationCommunicationContent MarketingContent OptimizationContent WritingCopywritingDataSecurity PlusDesktop CentralDigital MarketingEditingEmail MarketingGoogle Analytics

About

I'm a Product Marketing Specialist with over three years of experience, primarily collaborating with a dynamic team at ManageEngine. In my role, I oversee various facets of product marketing, with a specialization in crafting compelling narratives for DataSecurity Plus, a software dedicated to data security and visibility. My commitment to continuous learning is unwavering. My primary goal is to elevate the visibility of our product and empower users to unlock its full potential. My marketing strategy is centered on effective written communication, creativity, strategic thinking, collaboration, and clear, concise messaging. I thrive in the creation of comprehensive UI content and the development of detailed software documentation tailored for Chief Information Security Officers (CISOs), system administrators, and other key stakeholders. My close collaboration with QA, development, and email marketing teams is geared towards enhancing the product's visibility and market value.

Experience

7 yrs

Total Experience

3 yrs

Average Tenure

5 yrs 4 mos

Current Experience

Zoho

2 roles

Product Marketing Specialist

Promoted

Mar 2022 – Present · 4 yrs 3 mos

✅Collaborated with development and Quality Analyst teams to identify and resolve user challenges.
✅Aligned advertisements with the brand's positioning via content delivery.
✅Designed and executed product marketing strategies.
✅Produced landing pages and newsletters.
✅Orchestrated the promotion of video content for Cybersecurity Awareness Month.
✅Conducted usability testing for new features.
✅Created microcopies, help documentation, and user guides.
✅Coordinated with designers to generate infographics, social media content, animations, and video marketing.
✅Partnered with email marketing teams to craft mailer content for year-end campaigns and other events.
✅Contributed to UI text development.
✅Formulated best practices and how-to pages.
✅Actively enhanced brand positioning on social media platforms like Twitter, LinkedIn, Instagram, and Facebook.

Product MarketingContent CreationCollaborationUsability TestingSocial Media MarketingEmail Marketing

Content Writer

Jul 2021 – Feb 2022 · 7 mos

Chennai speakers forum toastmasters club

Public Speaker

Feb 2021 – Present · 5 yrs 4 mos

Rankraze technologies private limited

Content writer

Jul 2020 – May 2021 · 10 mos

✅Developed brand identities and grew social media follower counts
✅Created content in diverse formats
✅Performed market research to generate innovative content ideas
✅Assessed competitors to identify areas for improvement
✅Oversaw client interactions, including cold calls
✅Managed social media, producing posts in various formats according to our content schedule
✅Produced SEO-optimized content to enhance search engine rankings in SERPs

Content CreationSocial Media Management

Irend infotech private limited

SEO Copywriter

May 2019 – Jun 2020 · 1 yr 1 mo

✅Produced SEO-enhanced content.
✅Generated titles, meta descriptions, and one-liners for e-commerce product pages.
✅Conducted proofreading and editorial tasks.
✅Enhanced content and revised titles and meta descriptions through the admin panel.
✅Conducted keyword research.

SEO CopywritingContent Optimization