Apr 2022 – Jan 2025 · 2 yrs 9 mos · Sahibzada Ajit Singh Nagar, Punjab, India · Hybrid

• During my tenure as Head of Digital Marketing at SoftProdigy, I had the privilege of overseeing a dynamic range of responsibilities. Led the digital transformation of a full-service marketing agency by driving performance, scaling client success, and mentoring a 22-member marketing team across SEO, content, performance and growth marketing.
• Delivered localized SEO and ASO campaigns across education, real estate, and healthcare industries
• Scaled campaign performance across 30+ client accounts, delivering a 3.7x average ROAS and helping brands grow from early traction to sustainable revenue channels.
• Managed monthly ad budgets exceeding $150,000+ across platforms including Google Ads, Meta, LinkedIn, YouTube, and programmatic display.
• Implemented full-funnel growth strategies, from landing page optimization to remarketing flows, boosting lead conversions by 40%+ on average.
• Integrated tools like HubSpot, Google Tag Manager, SEMrush, Ahrefs, Sprout Social, Shopify & WordPress etc to streamline tracking, content optimization, and reporting.
• Cultivated a culture of testing and data-driven decision-making, while mentoring junior marketers into high-performing specialists.
• Also served as a POSH Committee Member, ensuring workplace safety and inclusivity, and contributed as an ISO Internal Auditor to uphold process and quality standards within the organization.
• From strategy to execution, I helped shape the agency's evolution into a performance-first powerhouse, delivering measurable results and client success stories at scale.

Apr 2022 – Jan 2025 · 2 yrs 9 mos · Hybrid

• Led marketing for GIIS and partner schools across Southeast Asia, including Harrods International Academy, Domuschola, and CIS Manila. Worked closely with school leadership to localize digital strategies, drive admissions, and improve brand visibility in culturally diverse markets.
• Grew organic traffic 4x via multilingual SEO and country-specific content strategies
• Lowered CPL by 35% with optimized Google, Meta & regional ad platforms
• Launched parent-focused video campaigns and community narratives that drove virtual tour sign-ups
• On-ground presence in Singapore and Cambodia helped me deeply understand parent psyche, school ecosystem, and cultural nuances, shaping highly relevant and impactful campaigns.

Mar 2021 – Apr 2022 · 1 yr 1 mo · Chandigarh, India · Hybrid

• Joining PrepLadder as Senior Digital Marketing Manager was an incredible journey of strategy, execution, and innovation in the competitive edtech space. From organic growth to paid acquisition, every campaign was designed to drive impact.
• While my primary focus was digital marketing, I also played a key role in traditional marketing, ensuring a holistic approach to brand growth.
• Boosted organic traffic from 14K to 52K through SEO, content optimization & ASO strategies.
• Led ASO efforts to enhance app discoverability, increasing keyword rankings & organic installs.
• Gained 250K+ app installs in just 45 days through a high-impact GTM strategy & launch campaign for new course segments (CAT, UPSC, GATE, JEE & NEET UG).
• Managed a $100K monthly marketing budget, optimizing ad spend across Google Ads, Facebook, YouTube & Display Networks for maximum ROI.
• Led a 30 member cross-functional team, driving execution across SEO, social, content, ASO & design.
• Defined & tracked key product value metrics, aligning marketing with business growth.
• Traditional Marketing Contributions – Managed magazine slots, newpaper ads, PR campaigns, and event management, including booth capturing at major industry expos.
• Executed large-scale influencer marketing campaigns, collaborating with 300+ influencers, including Dhruv Rathee, Soch by Mohak, and other leading content creators.
• At PrepLadder, the role wasn’t just about executing campaigns or doing marketing, it was about understanding consumer behavior, optimizing campaigns. I was building scalable marketing frameworks, driving brand expansion, and shaping high-impact growth strategies.

Sep 2017 – Mar 2021 · 3 yrs 6 mos · Chandigarh, India · On-site

• From driving strategic marketing initiatives to scaling organic traffic from 4K to 60K+, my journey at Medical Tourism Corporation was a dynamic blend of execution and leadership, shaping brands, managing global teams, and delivering measurable growth in the healthcare industry and to establish MTC as a leading platform for medical travel.
• Grew organic traffic through strategic SEO and content marketing.
• Managed $20K/month Google Ads budget, optimizing paid campaigns for high ROI.
• Handled multiple sub-brands, including Mexico Bariatric Services, Denta Vacation & Practice Buzz, expanding their reach and lead generation.
• Led social media growth, managing multiple Facebook communities to enhance engagement and build trust.
• Strengthened reputation management & PR, improving brand credibility across digital platforms.
• Restructured marketing workflows for higher efficiency and scalability.

Jan 2014 – Aug 2017 · 3 yrs 7 mos · Sahibzada Ajit Singh Nagar, Punjab, India · On-site

• My journey at EH1 began through a campus placement as a developer. Stepping into the professional world, I was eager to learn, experiment, and grow. I soon discovered my passion for digital marketing while working on website performance, SEO, and campaign execution.
• This led to a shift from pure development to a hands-on digital marketing role, where I blended my technical expertise with strategic marketing execution, eventually leading campaigns while managing WordPress edits, performance optimization, and technical SEO.
• What made this experience unique was the mix of B2B & B2C marketing:
• B2B Marketing – As an IT company offering client services, we focused on lead generation, SEO, and paid campaigns to acquire business clients.
• B2C & D2C Marketing – Managed marketing for both client-owned product businesses and company’s own edtech product, driving user acquisition through content marketing and paid campaigns.
• From a techie intern to leading digital growth across multiple industries, EH1 gave me the perfect blend of technical and marketing exposure.