Neethu Harikumar — Business Development Executive

Strategic and performance-driven Digital Marketing & Client Strategy Leader with over a decade of experience leading paid media, growth, and engagement programs across BFSI, eCommerce, Education, B2B, Healthcare, and Technology sectors. I specialize in building scalable, data-driven marketing ecosystems that connect brand goals to measurable business outcomes — delivering impact across Search, Social, Programmatic, and CRO channels. Having managed multi-million-dollar media portfolios and diverse, cross-functional teams, I focus on driving growth under tROAS, CPA, and ROI frameworks, while fostering strong client relationships and stakeholder alignment. My expertise spans P&L ownership, performance strategy, martech integration (GA4, SA360, Xandr, Looker Studio), and team enablement. I’ve partnered with global enterprises and Fortune 500 brands to define digital transformation roadmaps, enhance customer acquisition and retention, and implement AI-driven optimization models. Known for bridging strategy and execution, I bring a blend of hands-on media expertise, executive client consulting, and leadership development to every engagement. Core Strengths: • Performance & Growth Marketing (Search, Social, Programmatic, Display) • Campaign Management & Media Strategy • Data-Driven Optimization (GA4, SA360, Looker Studio, Adobe Analytics) • P&L Ownership & Marketing ROI • Team Leadership (30+ member cross-functional teams) • Martech & Attribution | GTM Strategy | Automation & AI in Marketing I’m passionate about driving scalable growth, digital transformation, and customer-centric marketing ecosystems. Open to strategic marketing leadership opportunities at forward-thinking global organizations.

Stackforce AI infers this person is a Digital Marketing Leader with expertise in Performance Marketing across multiple sectors.

Location: Bengaluru, Karnataka, India

Experience: 10 yrs 8 mos

Skills

Digital Marketing
Team Leadership
Performance Marketing

Career Highlights

Over a decade of experience in digital marketing leadership.
Expert in building data-driven marketing ecosystems.
Proven track record of driving growth and client success.

Work Experience

iQuanti

Senior Manager (1 yr 1 mo)

Engagement Manager (2 yrs)

Associate Engagement Manager (1 yr)

Digital Solutioning Lead (1 yr 6 mos)

Datawrkz

Associate Account Manager (2 yrs 8 mos)

HDFC Life

Management Trainee (9 mos)

Lava International Limited

Summer Intern (1 mo)

Tata Consultancy Services

Assistant System Engineer (1 yr 8 mos)

Education

PGDM at Institute of Management Technology, Ghaziabad

Bachelor of Technology (B.Tech.) at TKM College of Engineering

Neethu Harikumar

Business Development Executive

Bengaluru, Karnataka, India10 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over a decade of experience in digital marketing leadership.
Expert in building data-driven marketing ecosystems.
Proven track record of driving growth and client success.

Stackforce AI infers this person is a Digital Marketing Leader with expertise in Performance Marketing across multiple sectors.

Contact

neethuvrinda123@gmail.com LinkedIn

Skills

Core Skills

Digital MarketingTeam LeadershipPerformance Marketing

Other Skills

Project ManagementSenior Stakeholder ManagementCross-functional CollaborationsPeople ManagementAccount ManagementMarketing Campaign PlansOnline AdvertisingTimeline ManagementB2B Marketing StrategyPaid Search CampaignsTeam ManagementFinancial ServicesConversion OptimizationOnline MarketingAudience Segmentation

About

Experience

10 yrs 8 mos

Total Experience

2 yrs 8 mos

Average Tenure

5 yrs 7 mos

Current Experience

Iquanti

4 roles

Senior Manager

Promoted

Apr 2025 – Present · 1 yr 1 mo

Lead multiple digital marketing and client strategy teams across Paid Search, Social, and Programmatic.
Own end-to-end delivery, business growth, and P&L accountability for global enterprise accounts.
Developed and implemented optimization frameworks reducing turnaround time by 20% and improving delivery efficiency.
Improved CSAT scores by 50%, resulting in $2M additional annual revenue.
Conduct quarterly business reviews with senior stakeholders to present insights, ROI analysis, and innovation roadmaps.
Built and led a high-performing team of marketing managers and analysts focused on scalable client success.

Project ManagementSenior Stakeholder ManagementTeam LeadershipCross-functional CollaborationsPeople ManagementDigital Marketing+1

Engagement Manager

Promoted

Apr 2023 – Apr 2025 · 2 yrs

Managed $45M+ annual media spend for BFSI, Healthcare, and B2B clients across global markets.
Acted as the strategic partner to executive stakeholders to shape cross-channel growth and brand strategy.
Launched and scaled a FinTech brand’s digital presence, exceeding first-year acquisition goals by 110%.
Introduced GA4-based analytics and attribution frameworks to optimize marketing decisions and improve ROI.
Achieved $1M+ in annual cost savings through data-driven campaign optimization and automation initiatives.

Digital MarketingPerformance MarketingMarketing Campaign PlansOnline AdvertisingTimeline ManagementB2B Marketing Strategy+11

Associate Engagement Manager

Apr 2022 – Apr 2023 · 1 yr

Led a 15-member team executing campaigns across SEM, Social, and Programmatic channels.
Delivered a 25% increase in operational efficiency via testing, automation, and AI-led bidding strategies.
Improved CPA by 20% for BFSI accounts through audience segmentation and creative optimization.
Supported pre-sales through market research, digital audits, and performance benchmarking for RFPs.

Digital MarketingPerformance MarketingMarketing Campaign PlansOnline AdvertisingTimeline ManagementPaid Search Campaigns+5

Digital Solutioning Lead

Oct 2020 – Apr 2022 · 1 yr 6 mos

Digital MarketingPerformance MarketingMarketing Campaign PlansOnline AdvertisingTimeline ManagementPaid Search Campaigns+4

Datawrkz

Associate Account Manager

Feb 2018 – Oct 2020 · 2 yrs 8 mos · Bengaluru Area, India

Managed campaign strategy and execution for 50+ clients globally, spanning SEM, Programmatic, and Paid Social. Built deep vertical expertise across eCommerce, Higher Education, FMCG, and Real Estate.
Key highlights:
Achieved 80% client retention through strategic advisory and consistent results
Unlocked $250K+ in upsell revenue via performance-based growth consultations
Represented the agency at Digital Summit events and contributed to external visibility efforts
Managed campaign delivery and team collaboration across time zones and platforms
Worked on DSPs, CDPs to create audience segmentation to meet business goals for clients

Digital MarketingPerformance MarketingOnline Lead GenerationMarketing Campaign PlansOnline AdvertisingMedia Strategy+7

Hdfc life

Management Trainee

May 2017 – Feb 2018 · 9 mos · Mumbai, Maharashtra, India

Projects in Robotics (Artificial Intelligence and Natural Language Processing):
1. Twitter Bot
Designed the end to end process flow for an auto-response bot in the Twitter page
Conducted vendor interactions to ensure the timely development, integration, and go-live
Ensured the smooth launch of the bot after conducting user acceptance testing
Moved around 2000 customers to this medium in a period of 4 months
Identification and development of new self-service option additions to the bot
2. Chat Bot
Identified the most frequently asked questions and answers to be added in the chat bot
Designed the User Interface of the chat bot
Trained the NLP bot by conducting regular testing and providing feedback
Conducted vendor interactions to discuss requirements, track development and integration
3. Email Bot
Identified auto-response opportunities for emails
Conducted audits to ensure emails are going to the right queue for agents
Increased the NLP accuracy by 20%
4. Bot enabled document collection through WhatsApp
Created the BRD and 5 year CBA for the process
Completed vendor identification, and ensured approval from Information Security and Business Planning teams
Product Management of HDFC Life mobile application
Created wireframes for new feature additions in mobile app
Identification of new app-enhancement features based on transactional volumes
Created Product Requirement Document
Vendor interaction to ensure timely delivery, UAT, and go-live
Campaign Management
Created quarterly campaign calendar along with targeted audience to ensure customer adoption for new touch-points
Provided advertisement content to agency for various email, social media and SMS campaigns.
Experience in using Canva, Netcore etc.

Vendor RelationsDigital Marketing

Lava international limited

Summer Intern

Apr 2016 – May 2016 · 1 mo · Noida

Project Title: Develop a digital marketing strategy for Lava Smartphones
Project Brief:
Studied the online marketing campaigns of competitors on various social media platforms
Surveyed a sample of 400 people to understand the online buying behaviour for different price ranges
Analysed the display banner ad spend of smartphones on desktop versions of e-commerce sites
Objectives:
To develop an effective digital media marketing mix for Lava smartphones in different price ranges
Deliverables/ Recommendations:
Developed a detailed marketing mix, purchase motivation factors, purchase barriers for online customers
Compiled a list of relevant SEO keywords used by customers searching for smartphones
Understood the customer expectations in technical aspects for different price segments
Identified the relevant online platforms to target customers in each price segment
Calculated ROAS for display banner placements of 10 smartphone models in major e-commerce websites

Digital Marketing

Tata consultancy services

Assistant System Engineer

Aug 2013 – Apr 2015 · 1 yr 8 mos · Chennai

Worked as a team member in the development team of TCS BaNCS project and later moved to data migration section
Key Responsibilities:
Developed and delivered new screens for the BaNCS software suite according to the client requirements
Delivered batch processing code for Fees and Billing component of BaNCS software
Created data migration transformation models using Pentahose's Spoon tool
Handled additional responsibility of fixing the errors in the existing screens post alpha testing
Prepared daily and weekly status reports
Coordinated data collection from different project components for migration purposes
Worked with multiple international clients such as Keler Ltd., Kuwait Clearing company, and Euroclear Finland