Jun 2016 – Present · 9 yrs 11 mos · Washington D.C. Metro Area

• Built a multi-platform content brand from scratch, growing a podcast with over 10M downloads and an email list of 28,000+
• Created platform-native content across Instagram, LinkedIn, X, and TikTok that consistently converts followers into qualified leads and paying clients
• Designed all visual assets—graphics and short-form video—to boost engagement and drive inbound DMs and email opt-ins
• Launched and managed weekly paid social ads on Instagram and Facebook, driving 5x ROI and continuous list growth
• Planned and executed monthly lead gen campaigns and evergreen funnels to convert podcast listeners and social followers into high-ticket clients
• Fostered a vibrant community of side hustlers and entrepreneurs through daily engagement and weekly newsletters tailored to their journey
• Used analytics across social, email, and campaign platforms to refine content strategy and improve lead quality over time

Dec 2015 – Dec 2017 · 2 yrs · Washington D.C. Metro Area

• Drove digital growth for How I Built This, Code Switch, Invisibilia, Up First, and Hidden Brain through targeted content strategies tailored to each show's voice and audience
• Pioneered Facebook ad campaigns to boost podcast listenership, testing creative and audience segments to drive discovery
• Partnered with design to produce platform-native graphics, audiograms, and video assets that lifted visibility and promoted episode engagement
• Led cross-functional campaign planning and social rollout for major show launches, ensuring seamless execution across editorial, social, and design
• Shaped audience development strategy using social listening and performance insights to guide campaign direction and content refinement

Jun 2014 – Aug 2014 · 2 mos · Mountain View, CA

• Identified a $5B digital ad market opportunity by analyzing 100+ industry reports and retailer interviews, informing national strategy
• Proposed attribution model refinements based on client pain points, leading to revised approach adopted across the business
• Developed YouTube audience segmentation and activation strategy for a top 10 e-commerce brand, resulting in stronger campaign ROI

Jan 2012 – Jan 2013 · 1 yr · Washington, DC

• Designed and initiated social media marketing campaigns, increasing Georgetown Executive Education Facebook fans and Twitter followers by over 100% in first year.
• Developed and implemented go-to-market strategy for executive certificate programs, resulting in 22% margin improvement over projections.
• Provided strategic direction and led conceptual design of world class marketing materials, including the custom programs brochure, winning “Best in Category” from Printing and Graphics Association Mid-Atlantic.

Jan 2010 – Jan 2012 · 2 yrs · New York, NY

• Conceived and executed strategic marketing initiatives and tailored engagement for global fashion brands across social media platforms, supporting Ideel membership growth of over 5 million customers.
• Led cross-functional team of editorial, graphic designers and software engineers to create Ideel’s inaugural Facebook photo contest resulting in over 5,000 contest entries and a 150% increase in Ideel website visits, contributing to annual revenue growth of 45%.
• Measured the ROI of social media engagement using social metric tools such as Sprinklr and Facebook Insights to inform content strategy, leading Ideel to become best in class in social media.
• Wrote original blog content and marketing copy to support brand initiatives.
• Served as public facing voice for social channels, including responding to all customer service queries on Facebook and consumer review websites.

Jan 2006 – Jan 2008 · 2 yrs · New York, NY

• Secured press coverage of Nickelodeon programming to generate awareness of current network initiatives, helping the network exceed viewership targets by +38%.
• Analyzed multiplatform industry trends and presented findings which informed Viacom's strategy within the competitive children's programming landscape