Dec 2024 – Dec 2025 · 1 yr · Remote

• Led Concord’s Analysis & Experimentation practice, building enterprise experimentation systems that increase learning velocity and empower cross-functional teams to make customer-centered, data-driven decisions.
• Generated 28% YoY revenue growth for Analysis & Experimentation practice by building trusted partnerships, delivering high-impact outcomes, and uncovering opportunities for new and expanded engagements.
• Designed and scaled AI-powered personalization and incrementality measurement for a Fortune 1000 beauty brand, accelerating test velocity, improving lifecycle engagement, and helping drive a 23% YoY increase in ecommerce revenue.
• Led personalized customer journey strategy for a top-5 global QSR, demonstrating positive ROI within the first quarter of platform launch and establishing a scalable experimentation roadmap across mobile app and omnichannel experiences.
• Partnered with a Fortune 100 technology company to build a predictive employee attrition model and insight framework projected to save $13M annually, injecting data-driven decision making into complex organizational challenges.
• Built and advanced strategic partnerships with leading-edge technology platforms, expanding Concord’s capabilities and client opportunities.
• Led business development initiatives—identifying, scoping, and winning new clients in collaboration with sales and marketing.
• Defined and championed the practice’s vision, value propositions, and ICPs, shaping Concord’s go-to-market strategy for experimentation and personalization.
• Designed and executed marketing campaigns targeting ideal client profiles, establishing a strong pipeline of high-fit opportunities.
• Invest in team growth, cultivating a high-performance, client-focused culture rooted in collaboration, curiosity, and continuous learning.

Sep 2023 – Oct 2024 · 1 yr 1 mo

• Led the digital experimentation and personalization function, guiding a team of product managers and cross-functional partners to design, prioritize, and execute customer-centric test roadmaps across mobile and web experiences.
• Owned the end-to-end experimentation strategy—shaping hypotheses, test design, execution, and insight synthesis—improving conversion rates and driving $147M in incremental revenue.
• Built a data-driven, collaborative ideation and prioritization workshop framework that integrated user research, analytics, and customer psychology, improving test effectiveness and increasing win rate by 24%.
• Identified friction points in the experimentation lifecycle and implemented process and tooling improvements that increased velocity by 83% with no additional investment.
• Developed and scaled personalization strategies using segmentation and targeted content delivery, increasing engagement, loyalty, and long-term retention across key customer journeys.
• Introduced lightweight, no-code and low-code testing methodologies that reduced dependency on development resources—enabling rapid iteration, faster learning cycles, and more frequent experimentation.
• Created and implemented an experimentation competency model for Product Managers, mentoring them in hypothesis-driven thinking and building personalized development plans to elevate experimentation maturity across the organization.

Jun 2021 – Sep 2023 · 2 yrs 3 mos

• Established and scaled the digital experience experimentation function from the ground up.
• Collaborated with over a dozen teams across product marketing, operations, engineering, analytics, and UX/UI design to drive test ideation, prioritization, design, execution, and analysis.
• Conducted qualitative and quantitative research to generate insights that informed test hypotheses and designs, enhancing the impact of experiments.
• Cultivated a data-driven and collaborative culture, gaining leadership buy-in for a robust experimentation program that emphasized the strategic value of data-informed decision-making and customer empathy.

Nov 2019 – Jun 2021 · 1 yr 7 mos · Greater Denver Area

• Led growth strategy and execution for personal legal products within the direct-to-consumer division, leading to an 80% increase in subscriptions and a rise in monthly recurring revenue from $1.9 million to $2.78 million.
• Coordinated cross-functionally with paid search, social media, and email marketing teams to optimize marketing strategies, achieving a 38% reduction in customer acquisition costs.
• Drove website optimization initiatives through comprehensive user research and A/B testing, resulting in a conversion rate increase from 0.8% to 2.7%.

Nov 2015 – Nov 2019 · 4 yrs · Arvada, Colorado

• Led a transformation of the organization’s marketing strategy, shifting from legacy media to digital by designing and implementing website optimization, digital content production, and digital advertising strategies which increased revenue and garnered support and increased investment from organizational leaders.
• Boosted web sales from 52% to 73% of total sales, raising annual revenue from $1.28 million in 2014 to $2.52 million in 2018.
• Achieved a 174% increase in overall conversion rate and a 200% increase in mobile conversion rate from March 2017 to August 2018.

Jun 2014 – Jul 2015 · 1 yr 1 mo

• Developed and executed strategic plans to maximize engagement and web traffic from social
• media, including Facebook, Twitter, Google+, Instagram and Pinterest.
• Managed a team of web producers to create all content for ToledoNewsNow.com, the combined website of WTOL 11 and FOX Toledo.
• Devised breaking news strategies highlighting the impact, urgency and exclusivity of each story.
• Created targeted special report promotion plans to drive users from web and mobile to television.
• Enforced AP Style and maintained consistent branding across all digital platforms.
• Aided in development and managed rollout of Toledo News Now and StormTrack Weather mobile applications.
• Coordinated with sales department to find new revenue opportunities and execute client projects.
• Maximized web traffic through search engine optimization.
• Utilized analytics tools, including ComScore, Google Analytics and Facebook Insights to identify opportunities and correct weaknesses in SEO and social media strategies.
• Worked to foster an environment of cooperation and collaboration between web staff and broadcast producers.

Jan 2011 – Jun 2014 · 3 yrs 5 mos

• Composed web stories from broadcast scripts and original reporting.
• Managed station social media presence including Facebook and Twitter.
• Edited video for broadcast and web.

Aug 2010 – Feb 2011 · 6 mos

• Created graphics for broadcast.
• Operated Chyron graphics systems during live broadcasts.
• Floor directed and operated studio teleprompter during live broadcasts.

May 2010 – Aug 2010 · 3 mos

• Edited promotions and advertisements for broadcast and web.
• Created animations for promotions and advertisements.
• Wrote and developed concepts for advertisements.

Jan 2009 – May 2010 · 1 yr 4 mos

• Edited six episode music program for prime time air.
• Directed multi camera field productions.
• Set lighting, mics, and camera for single camera field productions.
• Edited station billboards and breaks.
• Set lighting and operated camera for studio productions.

May 2008 – Dec 2008 · 7 mos

• Operated game and slash camera for various sporting events including football, volleyball, basketball, soccer, tennis, hockey, and auto racing.
• Assisted in set up of camera, audio, graphics, and replay equipment.

Jan 2008 – May 2010 · 2 yrs 4 mos

• Set audio visual equipment including microphones, computers, projectors, lighting, document cameras, and portable speakers for meetings and special events.
• Met with clients before every event to ensure that their needs were met, and worked with other student employees and professional staff to solve any problems clients had.