Dec 2017 – Present · 8 yrs 5 mos · Rome, Trastevere, Italy · On-site

• Founded an agency dedicated to grow companies generate leads, scale operations, forecast growth, optimize sales and omnichannel marketing using the world’s largest data set. We design and build websites, and we own, develop, and execute end-to-end creative assets, press releases, marketing automation, and omnichannel integrated campaigns. As a registered Meta agency partner, we are fiercely competitive especially in SEO, driving inbound high-quality converting leads in some of the most challenging markets.

Jun 2017 – Feb 2019 · 1 yr 8 mos · Vancouver BC

• Shearwater is a marina, full service shipyard, sport fishing lodge & ecotour resort located in northern BC.
• I was responsible for implementing CRM & Life Cycle Marketing technology, lead generation, digital and content marketing, public relations, industry relations, customer reference program, partnership communications and sales enablement to support revenue generation.
• Developed marketing playbook and lead generation strategy, prepared captivating videos for social ads combined with a retargeting ad lead generation chatbot funnel that delivered conversions at 8 x ROMI.
• Highlights:
• increased signups by 728% while reducing cost by 80%

Jun 2015 – Jul 2017 · 2 yrs 1 mo · Vancouver BC

• Squamish Nation Marine Group has two of North Vancouver's leading marinas & boatyard; a dock builder, a float home developer and host of Vancouver's largest floating Boat show.
• I lead the digital marketing and implemented CRM for the marina slip and shipyard rentals, boathouse sales, Custom Dock sales, float homes sales, and Boat Show sponsorship and event ticket sales. I was responsible for the building and growing all SNMG businesses performance online. This is what I'm most proud of during that period:
• Built a sophisticated digital marketing campaigns that fully integrated with marketing automation, SEO, PR, social media and offline activities.
• Ownership of all performance marketing ads, including PPC, Programmatic Advertising, Social Ads and content management leading to organic marketing.
• Developed and implemented an automated online lead acquisition strategy for marina & shipyard that sold out months in advance.
• Increased conversions by 76% and reduced cost of acquisition by 48%
• Developed and implemented an ad campaign for Float homes presales that sold out in 1 day

Oct 2013 – Apr 2023 · 9 yrs 6 mos · Vancouver, Canada Area

• Ken Etheridge & Associates is a full service strategic branding, digital marketing, and advertising agency.
• As an executive for their Canadian offices I was accountable for the building and growing clients digital transformation, culture and innovation strategies.
• Worked with clients in auto, tech hospitality and food industries advising them with marketing strategy, search engine optimization, marketing services execution and acceleration of growth.
• We partnered with organizations in key industry verticals, helping them transform their businesses.
• Highlights:
• Led the market development for the eCommerce, retail, auto, CPG and travel verticals in Canada.
• With my leadership, KEA added new enterprise accounts, saw significant ARR growth.

Mar 2010 – Mar 2015 · 5 yrs · Vancouver, Canada Area

• Infofit is Canada's leading provider of classroom and eLearning fitness & nutrition career education.
• I was responsible for building Infofit's brand to grow domestically and internationally. With my leadership, Infofit added new online courses, saw significant ARR growth, expanded/strengthened relationships, and forged new partnerships with NSCA, PCTIA, ACSM, NSCA, and ACE Fitness.
• Highlights:
• Developed and directed native & social media campaigns resulting an increase of 700% in revenue in the first 6 months.
• Built out a culture of robust data collection and A/B testing to iteratively improve campaign performance, leading to an average improvement of 64% from campaign start to end.
• Created a holistic paid customer acquisition strategy, ultimately leading to an ROI of 81% for every dollar spent.
• Developed and executed strategies that resulted in lead generation targets being exceeded by 40% YoY.

Mar 2001 – Oct 2009 · 8 yrs 7 mos · Vancouver, Canada Area

• M & P is Canada's largest yacht dealership selling Hatteras, Searay, Beneteau Sunseeker and Monte Carlo Yachts.
• Assisted in yacht sales, marketing, event planning and yacht management.
• Exhibited in Canadian and US trade shows.