Niharika M. — Digital Marketing Specialist
I’m a marketing strategist and brand storyteller who thrives where the stakes are high and the brand story matters. Over the past 8+ years, I’ve helped brands in luxury, lifestyle, and competitive markets not just reach audiences, but transform how they’re perceived. My approach blends bold creativity with disciplined strategy: every campaign I lead is backed by deep consumer insight, cross-functional alignment, and performance metrics that prove impact. From high-pressure rebrands to launching into new markets, I’m at my best when navigating complexity and turning it into clarity, connection, and measurable growth. Core strengths: Transformational campaigns — rebrands, market repositioning, crisis-to-growth strategies Integrated marketing — digital, social, influencer, experiential, and content Consumer insight & ROI focus — translating analytics into creative that converts Stakeholder leadership — aligning sales, product, and creative for consistent brand voice If you’re looking for a marketing leader who can push creative boundaries without losing strategic control, let’s connect.
Stackforce AI infers this person is a Marketing Strategist specializing in B2C brand storytelling and integrated marketing solutions.
Location: Dubai, United Arab Emirates
Experience: 9 yrs
Skills
- Brand Strategy
- Strategic Marketing Management
- Marketing Strategy
- Brand Management
- Digital Marketing
- B2b Marketing
Career Highlights
- Expert in transforming brand perceptions through strategic marketing.
- Proven track record in leading successful marketing campaigns.
- Strong focus on consumer insights and measurable growth.
Work Experience
ALBA CORP
Marketing Manager (7 mos)
Criterion Hospitality
Marketing Manager (1 yr 6 mos)
Lagardère Travel Retail
Marketing Manager - Abu Dhabi Airport Project (8 mos)
TP-Link MEA
Assistant Marketing Manager - Regional (2 yrs 6 mos)
Alshaya Group
Assistant Marketing Manager - Boots Beauty (1 yr 11 mos)
Manzil Healthcare Services
Senior Marketing Executive (1 yr)
Bain & Company
Marketing Intern (10 mos)
Amazon
Marketing Intern (1 yr 7 mos)
Education
Master's degree at King's College London
Master's degree at Kamala Nehru College, University of Delhi
Bachelor's degree at Kamala Nehru College, University of Delhi