Niharika M.

Digital Marketing Specialist

Dubai, United Arab Emirates9 yrs experience

Key Highlights

  • Expert in transforming brand perceptions through strategic marketing.
  • Proven track record in leading successful marketing campaigns.
  • Strong focus on consumer insights and measurable growth.
Stackforce AI infers this person is a Marketing Strategist specializing in B2C brand storytelling and integrated marketing solutions.

Contact

Skills

Core Skills

Brand StrategyStrategic Marketing ManagementMarketing StrategyBrand ManagementDigital MarketingB2b Marketing

Other Skills

Brand AwarenessLead GenerationTone of VoiceE-commerce OptimizationPPC Bid ManagementLinkedIn MarketingMarketing AutomationCustomer Journey MappingD2CB2B2CMarketing CampaignsPresentation SkillsAdobe IllustratorMedia BuyingDesign Production

About

I’m a marketing strategist and brand storyteller who thrives where the stakes are high and the brand story matters. Over the past 8+ years, I’ve helped brands in luxury, lifestyle, and competitive markets not just reach audiences, but transform how they’re perceived. My approach blends bold creativity with disciplined strategy: every campaign I lead is backed by deep consumer insight, cross-functional alignment, and performance metrics that prove impact. From high-pressure rebrands to launching into new markets, I’m at my best when navigating complexity and turning it into clarity, connection, and measurable growth. Core strengths: Transformational campaigns — rebrands, market repositioning, crisis-to-growth strategies Integrated marketing — digital, social, influencer, experiential, and content Consumer insight & ROI focus — translating analytics into creative that converts Stakeholder leadership — aligning sales, product, and creative for consistent brand voice If you’re looking for a marketing leader who can push creative boundaries without losing strategic control, let’s connect.

Experience

9 yrs
Total Experience
1 yr 4 mos
Average Tenure
7 mos
Current Experience

Alba corp

Marketing Manager

Oct 2025Present · 7 mos · United Arab Emirates

Criterion hospitality

Marketing Manager

Apr 2024Oct 2025 · 1 yr 6 mos · London Area, United Kingdom

Brand AwarenessLead GenerationTone of VoiceE-commerce OptimizationPPC Bid ManagementLinkedIn Marketing+7

Lagardère travel retail

Marketing Manager - Abu Dhabi Airport Project

Aug 2023Apr 2024 · 8 mos · Abu Dhabi Emirate, United Arab Emirates · On-site

Marketing CampaignsPresentation SkillsBrand AwarenessAdobe IllustratorMedia BuyingDesign Production+41

Tp-link mea

Assistant Marketing Manager - Regional

Feb 2021Aug 2023 · 2 yrs 6 mos · Dubai, United Arab Emirates · On-site

Content ManagementWordPressPresentation SkillsBrand AwarenessE-CommerceEmail Marketing+31

Alshaya group

Assistant Marketing Manager - Boots Beauty

Mar 2019Feb 2021 · 1 yr 11 mos · United Arab Emirates · On-site

Marketing CampaignsPresentation SkillsBrand AwarenessAdobe IllustratorMedia BuyingDesign Production+36

Manzil healthcare services

Senior Marketing Executive

Mar 2018Mar 2019 · 1 yr · United Arab Emirates

Social Media CommunicationsWordPressE-CommercePress ReleasesEmail MarketingVideo Editing+19

Bain & company

Marketing Intern

Apr 2017Feb 2018 · 10 mos · India

WordPressMarketing StrategyB2B MarketingMarketingSearch Engine Marketing (SEM)

Amazon

Marketing Intern

Mar 2015Oct 2016 · 1 yr 7 mos · Delhi

Digital MarketingMarketing Strategy

Education

King's College London

Master's degree — Marketing

Mar 2021Jan 2022

Kamala Nehru College, University of Delhi

Master's degree

Jan 2016Jan 2018

Kamala Nehru College, University of Delhi

Bachelor's degree — English Language and Literature/Letters

Jan 2013Jan 2016

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