Nikhil Dutt

Product Manager

Bengaluru, Karnataka, India4 yrs 10 mos experience
AI Enabled

Key Highlights

  • Proven track record in driving B2B SaaS growth.
  • Expert in crafting SEO-optimized content strategies.
  • Strong analytical skills complement creative storytelling.
Stackforce AI infers this person is a SaaS content marketing specialist with strong expertise in SEO and brand management.

Contact

Skills

Core Skills

Product MarketingMarketing StrategyContent MarketingSeoBrand ManagementContent WritingUser Experience WritingEmail Marketing

Other Skills

AdsenseArtificial Intelligence (AI)Attention to DetailBloggingBrand DevelopmentBrandingBusiness CommunicationsBusiness Process ImprovementBusiness WritingBusiness-to-Business (B2B)CanvaCascading Style Sheets (CSS)Charismatic LeadershipCommunicationContent Auditing

About

I’m a writer at heart who breathes content. I believe in making businesses “for the people”, crafting stories to make this possible using the strengths of products/services. I’ve driven growth across B2B SaaS, EdTech & even smaller B2C brands. But I know fairytales don’t work in the real world, hence my creativity is backed by analytics & a “get-things-done” approach. I bring cross-functional experience across branding, marketing, product & communications. My work consistently helps businesses sharpen brand presence & authority, rank higher on SERPs & generate leads. Friends & colleagues know me for my good sense of humour, helping nature, storytelling, strategic insight & a “get things done” mindset. Let's make content great again!

Experience

4 yrs 10 mos
Total Experience
1 yr 3 mos
Average Tenure
11 mos
Current Experience

Muvi.com

B2B SaaS Product Marketing Specialist

May 2025Present · 11 mos · Bhubaneswar, Odisha, India · Remote

  • Owned positioning & messaging across Muvi Live, Flex, SuggestIQ & Alie AI products along with their Academy & eLearning solutions.
  • Led end-to-end content strategy & creation for multiple industry, feature, pricing & product pages, improving SEO-readiness & brand messaging.
  • Performed extensive competitor & market research for enhancing product-market fit narratives.
  • Coordinated with Product Heads, Designers & Engineers to plan, review & deliver updates, ensuring consistency & clarity across the website & CMS.
  • Repositioned Alie as a product and Suggest IQ as a feature while validating technical redirections with cross-functional teams.
  • Collaborated with SEO, Design & Engineering teams for web content, UI/UX & feature rollouts—ensuring go-live readiness for 10+ product updates.
  • Maintained detailed tracking & closure of 40+ tickets on their in-house Jira like platform, involving copy changes, SEO improvements, feature updates & inter-team communication.
Product MarketingMessagingPositioning (Marketing)Artificial Intelligence (AI)Content AuditingHTML+14

Edmingle

2 roles

B2B SaaS Content Marketing Specialist

Promoted

Jun 2024May 2025 · 11 mos · Bengaluru, Karnataka, India · On-site

  • Co-led GTM strategies for feature launches, product updates, webinars, events & summits.
  • Crafted ad copies for Jio Ads during the IPL season.
  • Performed blog site auditing and blog health checkups on a weekly basis.
  • Spearheaded blog SEO & UX optimization using MS Clarity for lowering dead clicks (38%), rage clicks (55%), quick backs, abandoned at headline, LCP, FCP, INP & page load speed, while boosting mobile engagement (12%), U.S. traffic & MacOS users.
  • Optimized blogs with zero-click content strategy, improving impressions and SERP rankings.
  • Experimented with optimising blog sections based on user behaviour tracking and monitoring on MS-Clarity.
  • Crafted Google Display Ad Campaigns end-to-end on Google Ads.
  • Led the LinkedIn newsletter (Ed-Insights) with 2K+ subscribers and another via Zoho Campaigns.
  • Oversaw content for product marketing via blogs & social media.
  • Experimented with niche-specific news articles to forecast growth in impressions & brand recall.
  • Wrote extensive geo-specific articles on the blog page.
  • Directed research, development & design of demo landing pages, comparison & case study pages on Elementor & Framer.
  • Observed MS-Clarity heatmaps & recordings and optimized blogs to lower the dead click, rage click, quick back & abandoned at headline rates.
  • Collaborated with sales team for sales collaterals like comparison pages, case studies, etc.
  • Co led campaigns for getting case studies, customer testimonials, reviews and ratings on business listing sites like G2, Capterra, ProductHunt, etc. with the customer success team.
  • Worked closely with the performance marketing team for ad creatives, strategy for paid campaigns, design and development of landing pages, whitepapers, etc.
  • Assisted the product team in establishing a clear channel of communication with clients via newsletters, product articles, etc.
Lead NurturingGoogle AdsMarketingGoogle DocsLanding Page OptimizationContent Marketing+29

Associate Content Writer

Jun 2023May 2024 · 11 mos · Bengaluru, Karnataka, India · On-site

  • Owned LinkedIn content to deliver a staggering 112.8% follower growth with 658K+ total impressions, maintaining an engagement rate of 12% with 20+ clicks.
  • Prepared guest blogs, PR articles, case studies, whitepapers & thought leadership articles.
  • Owned the SaaS Product-Led Content Marketing vertical on Blog & Social Media.
  • Crafted & implemented high-conversion Google (18% CTR), Facebook (1.5% CTR) & WhatsApp ad copies.
  • Crafted Drip Email Campaigns/Sequences with Avg. CTR 14%.
  • Planned, wrote & optimized SEO-oriented informational, transactional & product blogs and web stories end-to-end to drive 3.7M+ impressions with 15K+ clicks.
  • Drove traffic of 3K+ monthly visitors with 56K+ impressions and an avg position of 8.8 on the blog & home pages via blogs, case studies & comparison pages.
  • Drove 85% organic blog rankings on the 1st page of Bing with 54% on that of Google (Ranks 1-5).
  • Owned content creation on Quora (7.5K+ views & 150+ shares), Medium (70% appearing on Bing's 1st page & 83% on Google's).
  • Established, planned & organized CSR & webinars to build a stronger brand presence.
ProofreadingMarketingContent WritingCorporate BrandingContent MarketingBrand Management+24

Examarly

Content Writer (Contract)

Jan 2023Mar 2023 · 2 mos · Bengaluru, Karnataka, India · On-site

  • Wrote & optimized 85K+ word SEO-oriented & plagiarism-free blogs.
  • 86.1% of 36 published blogs appearing on Google's 1st page.
  • 94.4% of 36 optimized blogs appearing on Google's 1st page.
  • Contributed to 30K+Traffic/Month via rankings of 37 blogs in 1 to 3 positions and 28 blogs in 4 to 10 positions.
  • Undergone extensive SEO training & worked on Wordpress RankMath.
ProofreadingContent WritingTeam CoordinationWordPressKey Performance IndicatorsCommunication+9

Freelance

Brochure Content Writer

Nov 2022Nov 2022 · 0 mo · Remote

  • Wrote clear & concise descriptions for Star Health's range of medical equipments.
  • Maintained records of 1000+ products and oversaw the development of brochures.
Content WritingMicrosoft ExcelCommunicationCopywritingContent CreationContent Development

Genzforyou - digital marketing agency

2 roles

Content Consultant

Oct 2022Jan 2023 · 3 mos · New Delhi, Delhi, India · Remote

  • Created content strategies for the organization & their clients.
  • Delivered organic growth of 750% on Twitter in 2 months.
  • Designed proposals and handled cold calls & emails to on-board prospects.
Content WritingBrand ManagementEmail MarketingCommunicationCopywritingContent Creation+13

Content Specialist

Feb 2022Oct 2022 · 8 mos · New Delhi, Delhi, India · Remote

  • Delivered organic growth of 143% on Instagram in 4 months.
  • Created content for clients, social media & the website.
  • Analyzed SEO & wrote plagiarism-free blogs/articles.
  • Built a strong brand presence, image & authority.
ProofreadingContent WritingContent MarketingBrand ManagementEmail MarketingCommunication+15

Trainergoesonline

UX Copywriter (Contract)

Oct 2022Dec 2022 · 2 mos · Mumbai, Maharashtra, India · Remote

  • Wrote 9 high-conversion UX website, app & social media copies.
  • Handled regular research with market & competitor analysis for all clients.
  • Worked alongside the design team to ensure consistency in UX.
  • Contributed to the Web Product Team in winning the Team Excellence Award.
ProofreadingContent WritingContent MarketingTeam CoordinationUser Experience WritingMicrosoft Excel+10

Awesmart (lets talk money)

Website Content Writer

Mar 2022May 2022 · 2 mos · Bengaluru, Karnataka, India · Remote

  • Crafted converting SEO-oriented financial copy for the website.
  • Oversaw messaging for financial products like loans, insurance, etc.
Content WritingCommunicationContent DevelopmentMarket Research

Lecturenotes technologies

Content Developer Intern

Feb 2021Apr 2021 · 2 mos · Bhubaneswar, Odisha, India · Remote

  • Created plagiarism-free technical content (CS & IT) for their LMS.
  • Performed extensive proofreading of content.
ProofreadingContent WritingContent Development

Xpert

Marketing Strategist Intern

Feb 2021Apr 2021 · 2 mos · Remote

  • Created brand awareness through content marketing over multiple platforms.
  • Conducted market research of what competitors are doing.
  • Handled email marketing through cold email outreach for lead generation.
Email MarketingBrand DevelopmentMarket ResearchQuora

The lookthrou magazine

Content Writer & SEO Intern

Jun 2020Aug 2021 · 1 yr 2 mos · Chennai, Tamil Nadu, India · Remote

  • Strategized the content plan for all their social media platforms.
  • Wrote SEO-friendly & plagiarism-free articles on multiple topics.
  • Analysed & improved the SEO of blogs using WordPress Yoast.
ProofreadingContent WritingSocial Media MarketingWordPressCommunicationInterviewing+5

Education

NIST University

Bachelor of Technology — Information Technology

Aug 2018Jun 2022

Kairali School Ranchi

Senior Secondary School — Science(PCM)

Jun 2017Jun 2018

SR DAV Public School Pundag, Ranchi

Secondary School

Jun 2015Jun 2016

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