Nikita Rana

Software Engineer

London, England, United Kingdom5 yrs 9 mos experience

Most Likely To Switch

Key Highlights

Led significant revenue growth at LinkedIn through innovative advertising solutions.
Expertise in large-scale system integration and backend development.
Proficient in multiple programming languages and frameworks.

Stackforce AI infers this person is a Backend-focused Software Engineer with expertise in Advertising Technology and Large Scale Systems.

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Skills

Core Skills

GraphqlJavaSoftware Development

Other Skills

API DevelopmentAndroid DevelopmentAndroid StudioApache KafkaApache SamzaApache SparkApollo GraphQLApplication DevelopmentApplication Programming InterfacesAttention to DetailBack-End Web DevelopmentBootstrapCC (Programming Language)C++

Experience

5 yrs 9 mos

Total Experience

1 yr 1 mo

Average Tenure

1 yr 8 mos

Current Experience

Uber

Software Engineer

May 2024 – Sep 2024 · 4 mos · Bengaluru, Karnataka, India

Contributed in building new-gen security-first Identity and Access Management solution for Uber.

Software Engineer

Jul 2021 – May 2024 · 2 yrs 10 mos · Bengaluru, Karnataka, India

Worked to broaden LinkedIn’s advertising offerings from conventional Mobile and Web devices to Connected TV (CTV) platforms.
Led the expansion of advertiser trust features and brand safety signals for CTV. Enhanced support for custom blocklists and allowlists, integrating seamlessly with 42Matters for pre-bid safety signals.
Designed and implemented a backend pipeline to ingest text files and do regex processing on them to store them in our databases serving.
Achieved outstanding outcomes, reaching 100 million unique devices monthly, with over 99 percent interactions from US-based professionals. Solidified LinkedIn’s CTV presence, highlighting the effectiveness of brand safety measures.
Orchestrated end-to-end integration, connecting to third party servers. Designed a robust system to ingest real-time data, informing bid request decisions.
Achieved remarkable success, contributing to a $600 million revenue growth over two quarters. Highlighted the effectiveness of pre-bid solutions, ensuring a more brand-safe environment for Linkedin advertisers.