Feb 2025 – Present · 1 yr 4 mos

• Invested in startups & MSMEs working with big corporates like swiggy,adani group,flipkart etc.
• (as vendors/manufacturers/supply chain middlemen etc.)

Nov 2024 – Present · 1 yr 7 mos · India

• Exported till now in South-East Asian/ European countries and USA.
• Joint Venture Exporter
• EXIM Mentor
• EXIM Consultant for new EXIM Startups

Jan 2024 – Jul 2024 · 6 mos · Kolkata, West Bengal, India · Remote

• Joined as lead SMM Manager working with the Director.
• Managed meta ads budget of 15 lacs+ in the mentioned tenure for my clients.
• Buyer Persona reports for clients.
• Strategising ads for client.
• Constructing engaging & effective content pillars and content calendar of clients social media pages.
• Coordinating with Videographers & Photographers for the shoots of client social media contents.
• Planning and executing ad campaigns for clients
• Creating Insightful Report of Client Ad Campaigns.
• Running ad campaigns on FB & Insta.
• Preparing GMB Profile of Client.
• Ad Budget Management.
• Overall Social Media Work Report Preparation for Client (Monthly).
• Social Media Project Handling.
• Designing Creatives with the graphic designing team.
• ORM activities.
• Design OOH Marketing Materials like Lamp Poster,Lollipops,Flyers and Banners for Client Business with the help of Graphics team.
• Run Ad Campaigns for Client Google (GMB) Profiles.
• Creation of new clients Insta & FB handles.
• Designing "Sales Promotions" Ads Strategy for Clients.
• New Brand Logo Designing.
• Organic Reach for Clients & SMO.
• Used to run Lead Generation Ads,Enquiry Generation (Message) Ads,Engagement Ads,Message Ads and Insta Boost Post (Profile Visits/Message & Website Visits) Ads on Meta Platform for Clients.
• Lead Nurturing and Lead Quality Checking.
• Preparing Ad Report for Client after each Digital Ad Campaign
• E2E Campaign Management
• Database Creation for Idenson, to target owners & founders of different businesses to collaborate with us.
• Database creation through Data Mining and Data Scrapping.
• PR & Blogger Collaborations for F&B and HoReCa Clients.
• MOM Drafting.
• Handling 4 Social Media Handles of Clients (IG,FB,LI & GMB)
• Writing Blogs & SEO audit reports generation
• Web Development Projects with Shopify
• Clients are from Sectors like:-
• F&B •Education Consultancies •Hotel & Resorts •Schools •Agency (In-house) •Volvo Bus Line Service •Art Gallery •Jewellery

Dec 2023 – Jan 2024 · 1 mo · Kolkata, West Bengal, India · Remote

• Absorbed within Internship Tenure to Full Time Role as Media Manager.
• (Full Time Conversion Offer within 20 days of working as an Intern)
• "𝐃𝐌 𝐨𝐫 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐦𝐞 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐲 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨" 💼⭐

May 2023 – Jun 2024 · 1 yr 1 mo · Europe · Remote

• Meta Ads & Google (PPC) Ads.
• SEO for website.
• Weblog Marketing.
• Social Media Monthly Content Calendar.
• GA4 & GTM Analytics.
• Website UI/UX Consultations.
• Email Marketing Campaigns.
• ROI,CPA,ROAS,POAS Consultations.
• Social Media Handle Grid Consultations.
• Branding & Product/Service Positioning Consultations.
• Worked with small startup businesses in the European region (Providing them digital services & marketing consultations).

Jan 2023 – Dec 2023 · 11 mos · Canada · Remote

• On Page SEO (Keyword Research,Meta Title & Description,H1-H6,Structure of URL,Breadcrumbs,Content).
• Off Page SEO (DA,PA,Backlink Research & Link Building,Guest Posting).
• Technical SEO (XML/HTML Sitemap,robots.txt,Canonical tags,SSL Web domain,Page Loading Speed test,CLS,FID,LCP).
• Maintaining backend of a website (made in with CMS tools like Canva Sites,Wordpress and Wix).
• Writing a Blog post.
• AI content generation with Google Bard and Copy Blogger.
• Writing Cold Email Script.
• Automation of E-mails in Mail Chimp.
• Designing creatives like Newsletter,Programmatic advertisements,Carousel ads,website brand logo,Web Banner ads,DMPU & MPU ads.
• Social Media Marketing with FB,Insta,Twitter,Linkedin and Pinterest.
• CRM & Database Scrapping through Aeroleads and Rocket Reach.
• Preparing Webiste Audit Report.
• Client Interactions & Project Presentations.
• Designing Marketing Campaign Strategies.
• Use of Generative AI tools.
• Advertisement Basics.
• Writing Linkedin Articles.
• Conducting Subject Matter Research.
• Training Program+Client Work (Acadium INC.)
• "𝐃𝐌 𝐨𝐫 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐦𝐞 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐲 𝐅𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐢𝐧𝐠 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨" 💼⭐
• Clients are based out of USA,Canada & Malta, on whose projects I worked on.

Nov 2022 – Dec 2022 · 1 mo · Kolkata, West Bengal, India · Remote

• Awarded "Intern of the Month" certificate.
• SEO
• Content Writing
• Google Sheet Management
• Social Media Marketing

May 2022 – Jul 2022 · 2 mos · Kolkata, West Bengal, India · Remote

• KRAs of Summer Internship in PGDM:-
• Primary Research,Data Collection,Depth Interviews,Surveys,TAPI,Use of TOM/Spont/Aided response mechanism,projects conducted on both purposive and random sampling,Data Analysis,Free Trial Research.
• Got "Letter of Appreciation" from reporting manager on good work along with "Internship Completion Certificate".

Feb 2022 – Mar 2022 · 1 mo · Kolkata, West Bengal, India · Remote

• Research of Equities YOY growth.
• Fundamental Analysis of Stocks.
• Financial Ratios Analysis.
• Financial Statements (BS/IS/CFS) Analysis.
• Revenue/Profit/Net Worth Comparative Analysis of last 5 years.
• Porter's 5 Forces Model Plotting of Companies.
• SWOT Analysis of Companies.
• Analysing Stocks based on Candlestick Patterns.

Jan 2022 – Feb 2022 · 1 mo · Kolkata, West Bengal, India · Remote

• Handling a team of 30 Social Media Interns.
• Performance Tracking on MS Excel.
• Presentations and Canva Training.
• Deciding daily tasks.
• I was Part of the CHIS Corporate Development Program.

Dec 2021 – Feb 2022 · 2 mos · Kolkata, West Bengal, India · Remote

• Secondary Research
• Data Analysis
• Analysing Competitors
• "Letter of Recommendation" Holder from CEO.
• "Linkedin Recommendation" from Manager.

Nov 2021 – Present · 4 yrs 7 mos · Kolkata, West Bengal, India

May 2021 – Jun 2021 · 1 mo · Kolkata, West Bengal, India · On-site

• Market Survey & Competitor Analysis of ITC Aashirvaad Squeezy Ghee in the Kolkata Market.
• (Awign Enterprise Project)-ITC Ltd.

Mar 2021 – Apr 2021 · 1 mo · Kolkata, West Bengal, India · On-site

• Market Survey & Mystery Auditing for Pernod Ricard India Stock prices in FL Off Shops and MT Stores.
• (Awign Enterprise Project)-Pernod Ricard India

May 2021 – Jun 2021 · 1 mo · Kolkata, West Bengal, India · Remote

• Sales & Marketing activities for "Step Ahead"-India's First & Largest Virtual School Fiesta.

Jan 2021 – Mar 2021 · 2 mos · Kolkata, West Bengal, India · On-site

• •Distributor Handling •7 Distributors Territory Management in Kolkata •Regular Field Visits •Outbound Calls •DSR,WSR & MSR Reports Preparation •New Retail Acquisition

Dec 2020 – Feb 2021 · 2 mos

• Managing a team of 15 sales interns.
• DSR Checking.
• Revenue Generation.
• Cold Calling.
• Database Creation for Outbound Marketing.
• WOM Strategy.
• SMO.
• Social Selling.

Nov 2020 – Dec 2020 · 1 mo · Kolkata, West Bengal, India · Remote

• Auditing,Surveys,Mystery Auditing & Data Collection.
• Shopping Behavior Analysis Project.
• (Awign Enterprise Project)-Myntra.Com

Nov 2020 – Dec 2020 · 1 mo · Kolkata, West Bengal, India

• Social Media Marketing and Content Creation.

Nov 2020 – Nov 2020 · 0 mo

• Sales & Marketing Live Project with Godrej Group.
• Godrej Locks & Appliances Division.

Oct 2020 – Nov 2020 · 1 mo · Kolkata, West Bengal, India · Remote

• Secondary Market Research •Data Analysis •Quantitative & Qualitative
• "Letter of Recommendation" holder.

Sep 2020 – Mar 2021 · 6 mos · Kolkata, West Bengal, India · On-site

• Business Development Advisor-Yoddha Division (Agency Channel).
• B2C Sales •M-Sell CRM Marketing •Insurance Sales •Policy Calculation •Policy Pitching •Client Escalations •Involves attending the Sales calls (outside of the office).

Sep 2020 – Dec 2020 · 3 mos · Kolkata, West Bengal, India · Remote

• Equity trading, research, analysis, private equity & venture capital-based project
• Create, manage and maintain a real-time simulated portfolio on BSE 500 listed companies
• From an equity fund perspective, understand various stages of private equity investing.

Sep 2020 – Sep 2020 · 0 mo · India · Remote

• Ed-Tech Sales
• B2C Sales
• Cold Calling
• Social Selling
• WOM

Jul 2020 – Aug 2020 · 1 mo · Kolkata, West Bengal, India · Remote

• Market Research on Company Products
• Keywords Research
• Suggesting SEO Growth tips
• Creating Contents for Social Media
• Competitor Analysis
• SWOT Analysis & Ansoff Matrix Analysis
• I am the only intern to make 3 sales of Macjack Wave Products through Social Selling
• Word of Mouth Strategy
• Brand Analysis

May 2020 – Dec 2023 · 3 yrs 7 mos · Kolkata, West Bengal, India · Remote

• Managed above 80 lacs+ INR meta ads budget in the total time span of freelancing.
• Managed google ads budget of 8 lacs+ (PPC Ads).
• Practiced Performance Marketing on platforms like Upwork & Fiverr. Worked with 2 Kolkata based marketing agencies (as freelancer) for paid ads support to their workforce.
• "𝐃𝐌 𝐨𝐫 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐦𝐞 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐲 𝐅𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐢𝐧𝐠 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨" 💼⭐
• Meta Ads
• Performance Ads
• DCT Testing Ads
• Meta Pixel Code & Event Tracking
• Lead Generation,Engagement & Enquiry Ads.
• Bidding on Projects for onboarding.