Apr 2017 – May 2019 · 2 yrs 1 mo · Mumbai Metropolitan Region · On-site

• New vertical setup as a roadmap to the 2019 IPO, scaled up to 35-40 Crores annual revenues, high margin product focused on digital strategy for corporates.
• Responsible for Enterprise new client / business acquisition & customer service, retention, renewal and upgrade of existing clients. Recruited and set-up a team of 18-20 Sr. Consultants / Sr. Managers.
• Acquired and managed CXO level relationships across large brands like Godrej, Mahindra, Tata, Finolex, Greaves, Abbott, Pidilite for brand onboarding, servicing and upsell.
• Responsible for media channels / corporate agency relationship for ad sales, negotiating and influencing deal closure for top brands. Call center management to drive ROI.
• Part of IM leadership team involved in strategy sessions, marketplace discussions with CEO / COO / CTO, driving tech policy level changes.

Mar 2015 – Apr 2017 · 2 yrs 1 mo · Mumbai Metropolitan Region · On-site

• Joined IndiaMart as a part of the MSME retail client acquisition team, part of the core regional leaders group as a buildup to the IPO.
• 4X growth in sales numbers over 2 years, 300 sales per month to 1000 monthly sales. Branch
• network up 3X from 5 to 15 branches across the region, team size up 3X from 75 to 225+ people. Onboarded 10k+ MSMEs on the platform in 2016-17.
• Set-up a zonal business structure of 3 Regional Managers, 15 Branch Managers, 25 Team
• Managers and 200+ executives. Responsible for interviewing, hiring, training, monitoring,
• reviewing across the zone.
• Monitoring sales productivity, processes, COCA, branch expenses, leakage / churn / renewals.
• Led the MSME supplier online catalog enrichment process resulting in higher platform adoption, sales closure rates up by 20%.
• Successfully executed the IM mobile app adoption for internal team and MSME clients, sales
• team fully migrated to mobile ERP from a web ERP interface, 75% IndiaMart traffic is today via mobile.

Apr 2013 – Mar 2015 · 1 yr 11 mos · Mumbai Metropolitan Region · On-site

• Established SMERA as the 2nd ranked rating agency in terms of market share for annual ratings issued. 3000+ MSME & Corporate Credit Rating, 15-17 Crores of annual revenues.
• Scaled existing team to 75 people including 5 Regional Managers. Set up offices across the zone spread across Maharashtra, Gujrat, MP, Rajasthan & Goa.
• Conceptualized and led rating awareness seminars across key markets, participants included senior bankers and MSME’s/corporates along with industry leaders. (Seminar links mentioned on LinkedIn for reference).
• Formed the Corporate Bank Loan Rating Team for West post RBI accreditation in 2013.
• Relationship management at ED / GM / DGM / AGM levels of Public and Pvt Sector banks.

Apr 2010 – Mar 2013 · 2 yrs 11 mos · Mumbai Metropolitan Region · On-site

• Set up Maharashtra Region, scaled up to 30 members, 1500 ratings with 8 crs revenue p.a., regional offices and manpower set up across the state.
• Ensured higher rating compliance across PSU banks and MSME accounts, aligning credit evaluation with governance and underwriting standards.
• Partnered with PSU bank HO/RO/branches to integrate credit ratings into lending processes, directly influencing credit appraisal and disbursals.
• Cross functional involvement with setup of important processes for the organization like application sourcing, TAT for conversion into ratings, rating dissemination to banker and MSME etc.
• Handled PSU/regulatory relationships like NSIC, industry associations/bodies to promote ratings and facilitate higher credit to MSME’s.

Apr 2009 – Mar 2010 · 11 mos · Mumbai Metropolitan Region · On-site

• India’s own MSME rating agency setup by PSU banks, SIDBI & Dun n Bradstreet for MSME credit ratings. Recruited as one of the founding sales team members, Sales Head for Mumbai handling a team of 15-20 members.
• Responsible for initiating multi product Bank Tie-Ups, MoU signing, Generating Circulars and Brand Building at the Head Office / Zonal Office Level across Public Sector banks, SIDBI being core focus bank.

Jan 2008 – Apr 2009 · 1 yr 3 mos · Mumbai Metropolitan Region · On-site

• Promoted as the RSM for Maharashtra state, heading a team of 5 Area Sales Managers (ASM’s) in Mumbai & 2 in Pune.
• Setup channel partners and established the business loan vertical across the state.

Jul 2006 – Dec 2007 · 1 yr 5 mos · Mumbai Metropolitan Region · On-site

• Recruited for newly set-up high ticket MSME/Business Loans vertical, City Head for Mumbai, handling 8-10 Crores of business volumes per month, accounted for 20 – 25% of National business.
• DSA / channel partner management, new business sourcing. High involvement in credit underwriting, disbursement / operations ensuring disciplined credit origination.
• Part of structured collection practices to reduce delinquencies, improving portfolio quality.

May 2003 – Jul 2006 · 3 yrs 2 mos · Mumbai Metropolitan Region

• Dealer channel RM for multiple auto dealerships including Maruti/Tata/Toyota dealers, counter penetration / share for auto loans, new to bank business sourcing, contributed to 15% loan disbursals for the branch, 3 crs business volumes.
• Managed the entire dealer hierarchy, COCO dealers managed, along with multiple DSA channel partners.
• Built a strong foundation in secured lending, channel sales, and governance-driven credit practices.
• Exposure to retail/auto loan credit cycles that shaped early discipline in origination, risk, and collections