May 2024 – Nov 2024 · 6 mos · Remote

• Giving back to Digital Marketing Enthusiasts, who also want to learn B2B SaaS Marketing.

Jan 2024 – Dec 2024 · 11 mos · Dubai, United Arab Emirates

• Market leader in eCommerce Revenue Optimization, Increasing Revenue by 15-20% for 100s of eCommerce companies targeting Shopper Groups based on website behaviour. Catering to global eCommerce & retail companies like: FILA, Staples, Cartier, Jabra, TULA, Bare Essentials & many more!
• Funnel highlights:
• TOFU - Generated 50% more Sales Meetings than 2023, with optimized ABM + Email Strategy. They say cold emails are dead, well with the right tool automations, content & clear product positioning/value hooks - you can still bypass email servers, touch the right audience enough number of times to book sales meetings.
• MOFU - Revising HubSpot's sales pipeline of 8 core prospect stages, a strategy involving the right drop-off campaigns, secondary nurtures & tertiary cold nurtures to increase deals-won rate by 16%.

Dec 2021 – Nov 2023 · 1 yr 11 mos · Bangalore Urban, Karnataka, India

• Lifesight, a profitable B2B SaaS company, helps modern marketers unlock the full potential of their customer data to optimize customer acquisition, boost customer retention and deliver exceptional customer experiences using AI and automation. Headquartered in Singapore with offices in the US, Australia, UAE, and India.
• Highlights:
• Transformed & created a new website for Lifesight new products (Connect, Engage & Measure) in 2weeks.
• Created an inbound pipeline of $250K in 1st month, with 290+ leads & 70+ Demo requests.
• Currently working on TOFU & MOFU content strategy - Blogs, Guides, Ebooks, Videos, Webinars
• Moda (Acquired by Lifesight) a PLG-SaaS company, is an eCommerce omni-channel marketing platform with Data & AI superpowers, that empower Shopify brands to drive up to 40% more in Retention Revenue. Learn more here: https://getmoda.io/
• Highlights:
• PLG Funnel: Generated 1060 signups on Moda, 256 stores connected, 114K traffic, in 6 Mo from App going live on Shopify.
• Microsites: Built ecomprompts.com - a Free Sidecar product that used ChatGPT to help eCom marketers generate content - 4018 leads & 80K traffic in 3 months.
• pSEO projects - setting up Freelancer+intern+ChatGPT combination to pipe 60-80 programmatic pages/week, leading to 1950 programmatic pages that gained traction with coming in 1st page. https://www.lifesight.io/apps & https://www.getmoda.io/templates
• SEO content - 20-25 blogs/mo to balance GPT vs human content, garnering 4.18M impressions, increasing organic traffic to 16.6K/mo
• DTC Drive & podcasts - growing to 300+ slack group, 20 podcasts, and 220+ newsletter subscribers - https://www.dtcdrive.com/
• Product Hunt: 3 launches, Moda launch 1000+ upvotes, 50 signups, 2nd product of week and gaining brand visibility.
• Moda Dark mode website - launched in 1 week from design to go live, to time with Moda’s Shopify launch.

Jul 2020 – Nov 2021 · 1 yr 4 mos · Bangalore Urban, Karnataka, India

• Delightree, a Y-combinator backed B2B SaaS Startup, helps Franchises automate operations across distributed franchise locations, helping HQ & managers oversee all operations digitally & remotely.
• Highlights:
• Customer Interview driven website revamp, focusing on JTBD framework & IC profiles (User flows, Design style, content): https://www.delightree.com/
• Finalising Product Positioning (messaging) via email drips & creating a database of 1200 profiles (650+ Franchisor brands) C-level (CEOs & Ops Head) & generating pipeline from 0 to $1.2Mn in 3 months.
• Creating 20+ Guides (long form content 5K+ words) via hub & spoke model & getting ranked for 200+ Keywords till 2nd page of Google (work in progress): https://www.delightree.com/guides
• Validating product positioning experiments via pull (google search ads) & push (Linkedin ads) paid funnels (targeting, landing page A/B testing).
• Working with founders on revising onboarding & trial stages with story based email drips, gifs, product push notifications to improve trial conversion rates.
• Virtual & Physical Event management (IFA 2020, FranExpo USA) - from booth standees, QR scanned landing pages to tshirts & goodie bags for attendees.
• Fortnightly Newsletter as lead nurturing for prospects via tailored industry relevant topics & Delightree's thought leadership: https://www.getrevue.co/profile/delightree

Dec 2019 – Jun 2020 · 6 mos · Bengaluru Area, India

• Hevo Data, Series B (US$ 30M) funded B2B SaaS company helps customers build a 360-degree view of their end customers by combining data from different data sources like sales CRM, advertising channels, marketing tech, financial system software, and customer support products.
• Highlights:
• Organic TOFU: Helped create the strategy & process of Topical blogs via freelancers that would rank in 3-7 business days.
• Revamp project of Website: Revamped the website, worked on
• Information Architecture, competitor positioning, and crafted content and copy.
• Running Paid marketing: Managed paid marketing on google ads for blog promotions, webinars.
• Free Trial Workflow: Analysed Free-trial behaviour of 100,000 product sessions of
• users basis major checkpoints in their product evaluation. This product evaluation
• was used by the tech team to improve product interaction screens and error
• messages.
• Product & Account Management Function: Creating behaviour level email drips,
• nurture journey workflows, and hiring for a product support executive.
• Team Building: Adding new roles in marketing and sales team.

Jun 2019 – Nov 2019 · 5 mos · Bengaluru Area, India

• Locus, Series C (US$ 50M) funded B2B SaaS company, helps businesses solve global supply chain problems, like last-mile logistics.
• Highlights:
• Responsible for all digital real-estate management, and digital activation for
• emerging geographies like North America & South East Asia.
• Increasing relevant website traffic by 2X (targeted paid ads) -
• promoting website pages, lead generation landing pages & lead hook resources
• (like white papers).
• New Segment Campaigns - Working with sales & account teams to create targeted
• email drip + LinkedIn Inmail campaigns - analysing specific industry sub verticals to
• create engaging content. 4 week campaign resulted in converted into 11 SQLs.
• Managing Web Revamp project of website: currently working on Geo specific
• conversion-optimized landing pages - from content creating to wireframe building -
• to increase the lead pipeline.
• Build a 4 member digital team: focusing on in-house web development, SEO,
• TOFU lead generation campaigns and mid-funnel automation campaigns.
• 3rd Party content promotions: on blog aggregators like SupplyChain247 - capturing more than 150 leads in a month - converting to a few SQLs. Evaluated ABM strategies and implemented Aberdeen intent ads for North America audience.

Jul 2017 – Jun 2019 · 1 yr 11 mos · Bengaluru Area, India

• FusionCharts, a PLG & SaaS bootstrapped (US$ 15Mn in revenue) company, acquired by Yellowfin, is a Charting Library for developers to add into their products.
• Highlights:
• Managing TOFU traffic strategies, with an organic funnel of 70,000 visitors/mo focusing on SEO keyword market share, web content optimisation (content ingestion + CTAs for enhanced User Journeys), new web content properties, blog content for developers & data visualization.
• Focusing on organic & sponsored detailed developer tutorials for developers blogs in US. Further, focused on tailored Google Search Campaigns to improve high intent traffic from US audience for highly competitive organic SERPs.
• Managing MOFU lead funnel of 1800 leads/mo split across free trial downloads, downloads for new products, and custom requests for Dashboards.
• Focusing on prospect identifying, lead scoring and email drips for different lead sources. Also working on product & sales promotion emails with 300,000 email captive base and filtering interested prospects for sales.
• Managing BOFU MQLs and transitioning them to 150+ SQLs/mo. This includes a defined scoring system, and identifying high scoring prospects to sales. This has been optimised and set up for 2-3 months, hence no major highlights for success/failure.
• Managing content pipeline for all online web real-estates. Working with technical writers in-house to churn out high quality developer tutorials (20+ pieces). Working with Data Viz experts in-house to churn out chart & dashboard specific best practices content (25+ pieces). Working with product heads for blogs, tutorials & email drip sequences (15+ pieces).
• New website contributes to 250+ leads/mo as compared to 120 leads/mo in the old website.
• Working closely with management, head of sales, head of customer success, head of developer experience & head of products, and their respective teams for revenue driven marketing initiatives.

May 2016 – Jun 2017 · 1 yr 1 mo · Mumbai Area, India

• UpGrad, a funded (US$ 36.5M) e-learning company, helps individuals up skill across the verticals of Marketing, Data Analytics & Tech, with co-partnered certification programs with global universities.
• Highlights:
• Managing all marketing for UpGrad's Digital Marketing Program. Working with the Program team, marketing functions like performance & content & Sales Teams for reaching targets. Responsible for overall program marketing efforts, growth, ARRPU, CAC. Reduced CAC from 71% to 40% & then to 22% in successive student batches while growing batch size to 2X.
• Created 1st UpGrad’s Digital Marketing Program. Structured curriculum, worked with 15+ Industry experts across India & APAC & internal team of 10 to outline R&D and final course material. Created a 150hr long; 5 month Digital Marketing course with 1000+ Professionals successfully completing the course.
• Strategised UpGrad's Content Marketing Hub & Experiments, focusing on user journeys, emails & using content as nurture layers for Lead Generation, justifying Content marketing efforts & ROI.

Sep 2014 – Jun 2016 · 1 yr 9 mos · Pune, Maharashtra, India

• Sokrati (Acquired by Merkle) is a Digital Marketing Agency, that helps clients manage their Paid Ads across digital channels - Google, Meta, Display, Programmatic.
• Managing client portfolios namely - Ebay India (90L/month) on Google Search, Quikr Real Estate (70L/month) on Google Search, Kotak Life (25L/month) – Google Search & Display, Tata Sky (30L/month) – Google Search & Display, RedMart.com (30K SGD/month) – Singapore Online Grocery – Search, Display & Remarketing.
• Channel expertise - Worked on Google Search, Display, Remarketing with Dynamic X. GSP, RTB (Appnexus) & Facebook.
• Managed client engagement - Executing meetings & responsible for all account activities. Being on call & setting marketing goals & tracking progress.
• Micro Managing Teams - Based on multiple client escalation points. Setting up client’s account optimization tasks & managing teams for execution.
• Team lead responsibilities – Managing a team of 10 members & delegating day to day execution tasks for all 10 clients based on both short term & long term client goals.
• Cross channel client expansion – Successfully increased client spends across multiple clients. Increased spends for Kotak Mahindra Bank from base of Rs.2.5L to 25L in just 6 months expanding across Google & Facebook channels. Assisted Singapore e-commerce client increase spends from SGD 30k to 50k over 3 months, using new channels like GSP, RTB & Remarketing.

Jan 2013 – Aug 2014 · 1 yr 7 mos · Pune Area, India

• BlazeClan, an AWS partner, helps clients setup their AWS architecture.
• Focused on Digital Marketing and content creation. Working with website tools and concepts. Focusing on lead generation and lead conversion. Also focusing on generating interesting Cloud Computing resources for customer engagement - presentations, webinars, newsletters.