N

Nireka Dalwadi

Product Manager

Bengaluru, Karnataka, India11 yrs 6 mos experience

Key Highlights

  • Led successful product launches on ProductHunt.
  • Increased organic traffic by 25% at Dyte.
  • Managed growth marketing initiatives at multiple startups.
Stackforce AI infers this person is a Growth Marketing and Product Marketing specialist in the SaaS industry.

Contact

Skills

Core Skills

Growth MarketingProduct MarketingBrand MarketingContent Marketing

Other Skills

SEOUser ResearchEmail MarketingMarketing OperationsBrand PositioningContent CreationUser AdoptionEmail CampaignsMarketing StrategyContent StrategyAffiliate MarketingPerformance MarketingStrategic MarketingCustomer AcquisitionMarketing Campaigns

About

Let me guess - you stumbled upon my profile, and found it interesting enough to spend more than 15 seconds on it. So hello. I'm a PMM at Cloudflare. Previously, I was a growth marketer at Dyte.io, product marketer at Zeda.io, an Intern turned Founding employee at Quicko, and before that, I did about seven internships (to earn a little extra pocket money) in a cycle store, a 5-star hotel, a real estate firm, two failed startups, and the Government of Gujarat. At Quicko, I did Growth Marketing, Marketing Operations, Content, and SEO, Built and Managed Affiliate Partnership Programs and Email Delivery platforms, sprinkled with some sales, support, and people management. (Fun fact 1: Moved to Bangalore when I was 22 to set up Quicko's workspace in the Zerodha office) Fast-forward five years, joined Dyte as a growth marekter, owning product marketing initiatives with a bit of brand and growth marketing. Before that moved to Zeda.io as a Product Marketer. I owned GTM, user activation, and adoption metrics and collaborated on content, user research, positioning, brand narrative, and marketing operations. (Fun Fact 2: Became #1 Product of the Day on ProductHunt on that GTM + got the first set of qualified leads from the US market) (Fun Fact 3: "Wall of Hate" a.k.a "That's what you said", while launching Feta was the most fun PH launch we did to drive early interest, and glad it stuck - we became #4 Product of the Day on ProductHunt without even having a product) If that sounds like someone whom you would like to connect with, you know where to find me :D

Experience

11 yrs 6 mos
Total Experience
2 yrs 8 mos
Average Tenure
1 yr
Current Experience

Cloudflare

Product Positioning Manager

May 2025Present · 1 yr · Bengaluru, Karnataka, India · On-site

  • Driving product marketing initiatives for Cloudflare media products - Images, Stream & Realtime Audio/Video

Dyte

Growth Marketer

Aug 2023Apr 2025 · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

  • Dyte audio and video SDKs
  • Led the organic growth efforts at Dyte around SEO and content, leading to site health scores 25% increase in organic traffic and ~97%+ site health score
  • Initiated user interviews and product surveys to optimise the self-serve journey
  • Planned, ideated and created nurture sequences
  • Helped develop and streamline inbound sales ops process
  • Planned and executed initiatives for CRO & MQLs
  • Helped with ad creations and designs
  • Created industry benchmark report on Twilio Video Sunset
  • Driving the monthly company and product updates newsletter
  • +
  • Feta is a meeting platform build for product and engineering teams. It is built on top of Dyte SDK by the team at Dyte.
  • My job was to work closely with the founders, product, and design teams and do everything possible to ensure teams know about us, understand what we do and use our products to nail their meetings. Here are some of the initiatives I was closely involved in:
  • Conducted user research to understand needs, establish and improve positioning
  • Worked on brand positioning and storytelling to shape Feta’s identity
  • Worked with the founder and design to build a pitch deck
  • Lead brand initiatives like the Wall of Hate (That's what you said) to drive awareness and early interest via waitlist
  • Help build funnels and audience nurturing strategies for growth
  • Rebranding from a video calling app to Feta and supported its launch
  • Create product support content to assist users
  • Curate and send monthly product updates and newsletter
  • Build quarterly planning, budgeting, and initiatives to drive adoption
  • Tracking and reporting key metrics
SEOContent MarketingUser ResearchEmail MarketingMarketing OperationsGrowth Marketing+1

Zeda.io

Product Marketer

Nov 2022Jul 2023 · 8 mos

  • Product Marketing Initiatives:
  • Establish framework and processes for Product GTMs
  • Ideated and set up in-app communications like product tours, banners, tool-tips for product releases.
  • Actively worked on email campaigns, with business teams to drive adoption.
  • Collaborated on user research and product positioning with the product and leadership team.
  • Growth Marketing Initiatives:
  • Help business team with sales collaterals
  • Helped streamline Content & SEO processes and agencies
  • Help coordinate and execute an in-person exhibit as part of the Product School conference and led the virtual representation of Zeda
  • Led the ProductHunt launch initiatives and timelines to secured #1 product of the day
Product MarketingUser AdoptionEmail CampaignsMarketing StrategyContent MarketingGrowth Marketing

Quicko

2 roles

Content & Growth Lead

Jun 2019Aug 2022 · 3 yrs 2 mos

  • Content Strategy: led the content team to built and scale multiple properties such as learn.quicko.com, blog.quicko.com, bytes.quicko.com, qna.tax, youtube channel (knowledge, procedural, webinars, marketing videos) and social media handles.
  • SEO: worked on on-page and off-page SEO for various content properties to scale organic traffic from 140/month to 350K/month.
  • Email Marketing: from using an email marketing tool to setting a self hosted email marketing platform maintaining a healthy IP reputation, open rate (from ~5% to ~45%), segmenting 1 million users to nurture conversions from the channel.
  • Affiliate Partnerships platform: set-up clique.quicko.com to kick-start the affiliate marketing with 80+ affiliate partners. Was an active part in the ideation, design and building of the affiliate marketing dashboard, was responsible for sourcing, onboarding, creating co-branded material to monthly settlements.
  • Performance Marketing: ran ads for the goals of website traffic and app installs across Google Ad Words, Twitter, LinkedIn, Instagram.
  • Product Launch: strategized product launch for 3 new products. material story-boarded and directed product launch videos, web page design, email, performance, influencer & affiliate marketing.
  • Other tasks included customer support, partnership marketing, design, and hiring.
Content StrategySEOEmail MarketingAffiliate MarketingPerformance MarketingGrowth Marketing+1

Digital Marketing Intern

Dec 2018May 2019 · 5 mos

Revolution bike store

Marketing Intern

Sep 2018Nov 2018 · 2 mos · Ahmedabad Area, India

Hyatt regency

Finance Intern

May 2018Jul 2018 · 2 mos · Ahmedabad, Gujarat, India

Match[my]talent

Business Development Agent

May 2017Jul 2017 · 2 mos

Bookeventz.com

Business Development Associate

Jun 2016Jul 2016 · 1 mo · Ahmedabad Area, India

Labourshakti

Marketing and Business Development Intern

Apr 2016Jun 2016 · 2 mos · Ahmedabad Area, India

Dbs affordable home strategy ltd

Marketing Intern

Apr 2016May 2016 · 1 mo · Ahmedabad Area, India

Gender resource centre- govt. of gujarat

Summer Intern

May 2015May 2015 · 0 mo · Ahmedabad Area, India

Ahmedabad university

Student

Jun 2014Jun 2019 · 5 yrs · Ahmedabad Area, India

Education

GrowthX®

Product & Growth

Nov 2021Jan 2022

Ahmedabad University

Master of Business Administration - MBA — Finance and Marketing

Jan 2014Jan 2019

Delhi Public School - Bopal, Ahmedabad

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