Jun 2025 – Present · 11 mos

• Strategizing Brands in Heathtech, Wellness, SaaS and AI domains with GTM Strategy, 360 ° Marketing, Brand Strategy and Growth advisory.

Oct 2024 – May 2025 · 7 mos

• Longevity Media Publication under Windmill Ventures Portfolio

Sep 2024 – Jun 2025 · 9 mos

• As the first marketing hire, I Led and built the marketing function from the ground up across Windmill Group ventures, acting as de facto Head of Marketing for multiple B2B and B2C brands working directly with the founders.
• Spearheaded global brand strategy, go-to-market execution, and cross-venture marketing initiatives across healthtech, fintech, SaaS and AI sectors. Created and mentored a team of 10 including marketers, CRM experts, designers, copywriters and project managers.
• Key ventures under my leadership included:
• ◉ Windmill Digital – Innovation and product design firm with clients like Lombard Odier, World Economic Forum, SIX, Mirabaud, and Norstella.
• ◉ xLongevity – A global longevity and wellness ecosystem expanding across India, Switzerland, the UAE, and the US.
• ◉ Nilaya – Digital-first employee wellness platform in UK.
• ◉ Blueverve – Longevity lifestyle media and membership community.
• Also led marketing for fintech solutions Topaz Digital and 1PLTFRM.
• Highlights
• Developed data-driven omni-channel campaigns using HubSpot, Zoho CRM, and AI content tools, scaling Windmill Digital LinkedIn page Followers to 50K and increasing lead conversions.
• Led the GTM for $2M company-wide launch of xLongevity - driving market research, brand development and strategy, center partnerships, and 30% MoM growth of the Amazon-based supplement business.
• Spearheaded GTM strategy for Nilaya, a corporate wellness SaaS platform in UK
• Launched Blueverve, a longevity media brand, with zero-to-one content operations.
• Directed international PR/Event Campaigns including Corporate Wellbeing Expo in London, Web Summit in Portugal, and SCOPE in USA, enhancing B2B visibility, 110% increase in MQLs and investor engagement.
• Provided strategic oversight on digital campaigns, content, and storytelling for emerging fintech platforms such as Topaz Digital and 1PLTFRM.

Sep 2023 – Aug 2024 · 11 mos

Feb 2024 – Jun 2025 · 1 yr 4 mos · Delhi, India · Hybrid

• xLongevity is a flagship longevity venture under the Windmill Ventures healthcare portfolio, offering an integrated ecosystem of supplements, diagnostics, personalized interventions, coaching, and a smart wellness app. Designed to optimize healthspan, it blends advanced science with smart tech across key markets: India, Switzerland, UAE, and the United States.
• As the Marketing head, I launched and scaled xLongevity’s go-to-market strategy across D2C and B2B2C channels, leading:
• ✔️ Omni-channel campaigns (digital, in-clinic, retail, and experiential),
• ✔️ Influencer marketing and KOL partnerships,
• ✔️ High-impact wellness events and community activations,
• ✔️ And the development of strategic partnerships with premium wellness centers in India and Switzerland.
• My focus was on building brand authority, generating demand, and positioning xLongevity as a global leader in preventive healthcare, biohacking, and longevity innovation.
• Highlights:
• Spearheaded the go-to-market (GTM) and $2M ecosystem brand launch of xLongevity globally.
• Launched three Longevity Centers worldwide in New Delhi with JW Marriott, in Ahmedabad with and Vevey
• Drove 10x audience growth in under 12 months.
• ROAS of 6.6x on Amazon D2C Longevity Supplements Business.
• Managed end-to-end Global Events like Web Summit, Portugal, Longevity Conferences in India.
• Enabled Doctor Partnerships with 20+ clinics with in-clinic branding assets, customer touch points.

Sep 2023 – Jun 2025 · 1 yr 9 mos

• Windmill Digital is a global digital product design and development company under Windmill Ventures, specializing in creating user-centric solutions for clients in finance, healthcare, and AI.
• As the Marketing Head, I developed and executed the go-to-market (GTM) strategy, driving demand generation, brand positioning, and thought leadership. I led content marketing, social media amplification, and orchestrated global events to build pipeline and enhance visibility across key international markets.
• Highlights:
• Scaled LinkedIn presence to 50K followers in 6 months through content-led growth.
• Published & launched 12 flagship case studies across fintech and healthtech.
• Drove website traffic to 102K new users, supported by targeted ABM campaigns.
• Generated B2B leads via account-based marketing and founder-led storytelling.
• Managed global event presence at SCOPE (US) and Digital Transformation Week (UK).
• Spearheaded Windmill Healthcare launch in the US market.
• Created viral UX design campaigns like “Crafting the Future of Interactive Design” (100K+ organic views).

May 2023 – Jul 2023 · 2 mos · Delhi, India · On-site

• Avishkaar is a Global leader in STEM robotics kits, accessories, and online courses. Avishkaar offers a complete platform to teach and learn 21st-century skills like coding, electronics, mechanical design, Artificial Intelligence and IoT.
• The following were my responsibilities during the project timeline :
• Mapped out the user journey and lifetime value.
• Revamped ad assets and upscaled paid ads strategy, resulting in an increase in add-to-cart conversions.
• Managed end-to-end Email and WhatsApp marketing campaigns increasing the upsell ratio.
• Implemented comprehensive data tracking in GA4 property for enhanced insights and analysis.
• Optimized automated post-purchase cycle, leading to a significant boost in user retention rate.
• Achieved improvement in lead generation through an effective content marketing strategy

Mar 2022 – Feb 2023 · 11 mos · Gurugram, Haryana, India · On-site

• Played a crucial role in Building the Marketing & D2C division of India's foremost Organic food brand , Just Organik.
• A brand signifying Just and Ethical supplies of Organic produce, that is owned by Treta Agro (P) Ltd, an agriculture produce oriented group with prime working area in the Himalayan state – Uttarakhand, India.
• The goal of this venture is to make safe and healthy (Organic) food more accessible to the consumer and create sustainable wealth for the farmers by motivating them to adopt organic farming practices. This Start-Up India registered company is certified as per India Organic, USDA and EU organic standards.
• Following organizational functions were under my responsibility during my tenure :
• Creation of Brand Strategy for Domestic & International Markets
• Ideation & Execution of D2C Organic Marketing plan to increase website sales.
• Conceptualization & execution high impact brand awareness campaigns increasing the online visibility
• Creation of GTM strategy for offline activations and in-store branding.
• Leading a team of five across internal channels.
• Creation & management of Content over social media channels (Instagram, Twitter, Facebook, LinkedIn)
• Establishment of Digital Marketing Campaigns.
• Tracking of detailed ad data through Google & Facebook Analytics.
• Training of the customer care team to increase reorders.
• Leading the brand collaboration with government bodies (Ministry of Agriculture & APEDA) for Domestic & International Food Festivals (G20, AHAAR, BIOFACH )

Sep 2021 – Sep 2023 · 2 yrs

• Pivoting B2B and B2C/D2C startups with an efficient Business Strategy and Elevating brands through strategic Marketing and captivating Content.
• Clients Served in the following sectors: Healthtech, SaaS, Fintech, FMCG, AI, Ed-Tech, HR-Tech, E-commerce etc.

May 2021 – Feb 2022 · 9 mos · Delhi, India

Sep 2019 – Apr 2021 · 1 yr 7 mos · New Delhi, Delhi, India

• With a revenue of $302 million(FY 2021-2022) it is one of the Top Global Direct Sales organizations in the world in the Health & Wellness segment.
• Team Champions International, an independent working alliance under Vestige was initiated with a strong objective of realizing thousands of live and colorful DREAMS of its associates by virtue of the rich in-depth experience of its leadership.
• As a Business Growth Strategist( Marketing and L&D), following organizational functions were my responsibility :
• Digitally transformation the entire business model of the independent alliance.
• Demonstration of the company's FMCG product in monthly seminars of 500+.
• Curation of sales videos, customer presentations & mind mapping flow charts as part of marketing material.
• Building a team of 100+ distributors in the first month & scaling the revenue.
• Upskilling & coaching 500+ distributors in selling, leadership and work management increasing the team's productivity.
• Presenting weekly Zoom webinars for qualified lead generation.
• Establishing the team's private YouTube channel and curating the content for 2000+ subscribers

Sep 2018 – Jun 2025 · 6 yrs 9 mos

• Mentored and guided around 500+ students across colleges and delivered lectures on Entrepreneurship, Positive Youth Development, Film-Making etc.
• IIT Roorkee, MANIT Bhopal, Hansraj College, Dyal Singh College, Shaheed Bhagat Singh College,
• Deen Dayal Upadhya College, Rajdhani College, Lady Irwin College, Janki Devi Memorial College, SGND Khalsa College

Jan 2018 – Sep 2019 · 1 yr 8 mos · New Delhi, Delhi, India

• Represented my organization and worked with DSDWA ( Direct Selling Distributor Welfare Association building and implementing strategies to monitor the working and rights of distributors of our industry.
• DSDWA is a branch of FDSA( Federation of Direct Selling Association of India) that works with Ministry of Consumer Affairs and FICCI ( Federation of Indian Chambers of Commerce and Industries ) to model and regulate Direct Selling Industry.

Aug 2014 – Oct 2014 · 2 mos

Sep 2013 – Aug 2016 · 2 yrs 11 mos · Delhi, India · On-site

• In collaboration with Invictus: The film and photography society, Invictus Productions facilitated the production of 18 short films, 4 brand films and 2 wedding films via providing services in scriptwriting, editing, cinematography, film-making etc.

Oct 2011 – Sep 2013 · 1 yr 11 mos

Sep 2011 – Jan 2015 · 3 yrs 4 mos

• Founded and lead one of the foremost film making society in University of Delhi Circuit envisioned to achieve cinematic brilliance through motion arts.
• Produced and Directed 18+ short films and documentaries each of winning an award in student competitions and film festivals

Jun 2011 – Aug 2019 · 8 yrs 2 mos · India · On-site

• Affiliation as an Independent Business Owner of FMCG products with D2C distribution rights PAN India. Responsible for strategizing business plan, development of offline sales & marketing channels, recruitment of distributors, geography expansion, leadership & internal training.
• Business Strategy & Development
• Built and Created a direct sales channel and performed offline D2C sales in the first year eventually acquiring 15000 customers
• Generated a turnover of $3 million by building & leading huge teams
• Expanded the sales channel Pan India
• Training & Coaching
• Created sales and marketing framework for new recruits as SOPs in direct selling model
• Trained over 2000+ individuals in Consultative Selling ,Marketing, Leadership and
• Management
• On Stage Business Presenter & Event Management
• Presented the idea product idea in 200+ seminars across India and in numerous board room sessions
• Organized and Managed 400+ weekly seminars Pan India