Sep 2019 – Aug 2020 · 11 mos · Miami, Florida, United States · On-site

• Responsibilities:
• Product Development & Strategy: Collaborated with cross-functional teams to drive product strategy, creating data-driven tools for marketing campaigns that improved client engagement and performance.
• Client Solutions: Engaged with clients to gather requirements, translating marketing goals into technical solutions. Led development of custom apps, like a Slack tool integrated with Salesforce/Pardot, enabling real-time data access.
• Data Integration & Automation: Managed integration of social media and CRM data into centralized databases (Azure SQL, Postgres) with ETL tools, enhancing data visibility and operational efficiency.
• Product Lifecycle Management: Oversaw product lifecycle for integrations and automation tools, using Agile methodologies to prioritize tasks and implement continuous improvements based on client feedback.
• Technical Project Management: Led DNA team to build Azure Data Factory pipelines, research on CDP and integrating API data into databases. Managed Zapier and Azure Logic App workflows for process automation, optimizing client data management.
• Skills:
• Product Management, Agile, Client Requirement Gathering, Data Integration, Marketing Automation (Pardot, Salesforce)

Oct 2018 – May 2019 · 7 mos · Cleveland/Akron, Ohio Area · On-site

• Established and managed the strategic marketing structure for all digital campaigns to provide detailed
• forecasting and gain visibility in the merger and acquisition market through analytics
• Lead the development of the overall digital growth plan and strategic execution by means of marketing and executing client mapping
• Provided technical subject matter expertise in digital services & strategy that supported intelligent client interactions

Oct 2018 – May 2019 · 7 mos · Cleveland, Ohio · On-site

• It is a subsidiary of IT ExchangeNet and Mergers & Acquisitions Intermediary for 3D Printing companies ; sponsored by HP.

Aug 2018 – Mar 2019 · 7 mos

May 2018 – Oct 2018 · 5 mos

• Developing and delivering marketing and communications strategies for the organisation.
• Undertake continuous analysis of competitive environment and consumer trends
• Ensuring that the marketing objectives are implemented
• Overseeing implementation of the Marketing strategy - including campaigns, event and PR.

May 2018 – Aug 2018 · 3 mos · Cleveland/Akron, Ohio Area

• Processing, cleansing, and validating the integrity of data to be used for analysis
• Analyzing large amounts of information to find patterns and solutions
• Propose solutions and strategies to tackle business challenges
• Collaborate with Business and IT teams
• Tools - Share point , Excel, MS SQL, Tableau

Sep 2016 – Aug 2017 · 11 mos · Mumbai Area, India · Hybrid

• Performed user design analysis and research on the suitable pairing of various ML libraries/ algorithms with distributed computing back end that would help reduce the output processing time in an automated trading system
• Built the user flow and ideation for a fully functional AI model.

Jul 2014 – Jul 2017 · 3 yrs · Karnataka, India

• Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
• Work closely with engineering teams to deliver with quick time-to-market and optimal resources
• Partnered with development teams on analyzing metrics to understand product improvements
• Performed qualitative and quantitative analysis needed to support business initiatives which helped direct customer engagement
• Lead product review meetings and ensured timely prioritization of tasks in the backlog and help achieve the committed product delivery timelines across the organization by using agile methodologies using JIRA
• Scope and prioritize activities based on business and customer impact

Jun 2013 – Jul 2014 · 1 yr 1 mo · Karnataka, India