Nov 2020 – Dec 2021 · 1 yr 1 mo · Dallas-Fort Worth Metroplex

• ProductCamp Dallas is a forum for PMs, marketers, UX designers, and other product enthusiasts to get together and discuss the best practices for building products.
• I own the messaging/positioning on our website, email strategy, social media marketing, and go-to-market strategy for our annual flagship unconference.

Feb 2020 – Aug 2021 · 1 yr 6 mos

• Launching a premium advertising platform on AT&T's website and mobile app; managed technical, product and business stakeholders to deliver billions of potential ad impressions
• Conceived product vision for the smart home market and outlined a detailed program spanning web, product, services, and the sales pillars to empower AT&T to win market share; work in flight for an MVP launch
• Launched a new lifestyle-based webpage to target customers looking for work from home solutions to cope up with the post-pandemic world; innovative web design improved page engagement multifold

Apr 2019 – Feb 2020 · 10 mos

• Spearheaded the launch of ATT TV (latest video product) through a new delivery channel that offered professional white-glove setup experience:
• Evangelized the product strategy and roadmap across leadership and cross-functions
• Defined MVP early on through a thorough cost-benefit analysis and effective stakeholder management
• Voiced the customer/business priorities across 20+ dev teams that helped deliver a consistent, high-quality product
• Crafted and maintained the capabilities, features to help maintain a single source of truth for all the tech-dev teams

Oct 2019 – Present · 6 yrs 8 mos · United States

• Founded in 2014, Product School is the world’s first technology business school. As a featured speaker, I help inspire the next generation of Product Managers to create innovative products and apply best practices in their work.

Jan 2018 – Apr 2019 · 1 yr 3 mos

• I am the Product Marketing Manager for Progress' DataDirect Connectivity and Integration business. We offer standards-based Connectors and APIs to ISVs and enterprises across the analytics, Business Intelligence, Data warehousing, Integration and other data-intensive verticals. I manage:
• Product Positioning / Messaging
• Program Launches
• Product Releases
• Demand Generation - Blogs, Videos, Webinars, Conferences, Whitepapers
• AR/PR
• Sales Enablement
• Web presence / SEO / AdWords
• Webinar / Conference Speaker
• GTM (Go to Market) Planning
• Happy to talk to you about ODBC/JDBC, REST APIs (OData), or Data Connectivity in general.

Jun 2016 – Dec 2017 · 1 yr 6 mos

• Launched Hybrid Data Pipeline – the host-able cloud connectivity solution; worked with product team to map user journey, re-positioned an existing product to coexist with the new product, and created a solution-first messaging to help users better understand our product
• Crafting product messaging and working with cross functional teams to develop collateral – graphics, emails, datasheets, blogs, videos and documentation – to enhance user experience
• Strategized to improve SEO; identified developer-centric keywords and reorganized content; tracked KPIs in SEMRush, Google Analytics and Salesforce; visibility rose by 14%, sessions rose by 26% and leads increased by 9%; collaborating with other product lines to implement this strategy across our portfolio
• Releasing new features/products; As part of this I create release/marketing plans, conduct sales-enablement sessions, support demand generation activities including blogging, AdWords, email nurtures and webinars
• Revamped our annual connectivity outlook survey strategy; redesigned a concise survey that improved our response numbers by 100%; strategically aligned the survey insights with our marketing plan so that the survey leads can go into other top of the funnel assets that we created
• Sponsoring tech conferences; As part of this I design booth graphics, craft key messaging for the show, manage the press release, work with external vendor for giveaways and draft a plan for representing our product at these conference
• Identifying and collaborating with external consultants to write a whitepaper on data connectivity
• Revised the website to take a solution/customer-first approach; Launched several personalization campaigns for financial services, startups and ISVs
• Received multiple SPOT awards in recognition of my work over the past year

Jan 2016 – May 2016 · 4 mos

• Progress DataDirect is a pioneer in JDBC. They partnered with Oracle/Sun Microsystems to develop the original JDBC standard.
• Market research on Data Connectors space including JDBC, ODBC, OData and ADO.Net connectors
• Gathering customer feedback and analyzing the user behavior to create better web content in order to improve the SEO rank.
• Collaborated with multiple stakeholders including marketing operations, web marketing and demand generation teams to generate leads for DataDirect On-premise and Cloud drivers
• Revamping user journey across the website; Launched partners page and tutorials page; more prominent CTAs and improved customer experience helped record 2050+ MQLs in August
• Promoted the Big Data Theme by delivering collateral such as blogs, emails and landing pages

Sep 2015 – Dec 2015 · 3 mos

• Following my successful summer internship, I have collaborated with Okta once again to work on a business project. I have transitioned from a technical product marketer to product marketer.
• Beta-tested four system features; promoted the beta programs on various platforms, implemented features for customers, collected feedback and worked with engineering team to improve UX
• Performed competitive analysis for a new entrant into the market; updated sales collateral

May 2015 – Aug 2015 · 3 mos

• Okta is a Unicorn valuated at ~$1.2B.
• Identified and implemented e-training solution for sales training and employee onboarding; reduced training costs by 55% and tracked confidence levels of employees
• Redesigned webpages through improved hierarchical structuring; adoption rates improved to 95% due to improved UX; negotiated with vendors to enable plugins in order to track adoption

Nov 2011 – Jun 2014 · 2 yrs 7 mos

• Teamed up with the Marketing and HR teams to institute a mechanism to track labor-hours
• Initiated idea of contributing through technology; implemented Virtusa’s product Akura in local school
• Reviewed long stalled projects with core team; negotiated the completion of a construction project of a community hall in a flood prone rural suburb

Jul 2011 – Jul 2014 · 3 yrs

• Secured 10/10 Client Delight Index (CDI- mean 7.5) from a UK client for building excel and SQL models to analyze customer usage information and for remodeling database to improve system performance
• Researched, designed and managed life cycle of Cisco’s cloud based product for Vodafone Client by working with cross-functional teams located across geography
• Surveyed 30 consumers for spending patterns and researched financial transactions of banks to outline scope of mobiles as wallets; worked with cross-functional teams to develop mobile payment app
• Recruited at two levels higher than my experience; led a team of 5 to develop end-to-end business solution; automated operations, simplified storing algorithm and improved operational efficiency
• Youngest to get elected into Corporate Social Responsibility (CSR) core team by sales team; identified and negotiated the completion of a long stalled project by managing clients and moderating supply chain
• Led product quality control tests across platforms; drafted standard cloud workflows to ensure business continuity and to help team quickly identify and fix errors; system downtime reduced considerably
• Generated new business, reduced operation errors and saved operating costs for client by identifying cloud process improvement opportunity through automated tracking of virtual machines
• Coached and supervised 50+ peers for interviews on Amazon Web Services (AWS), VMware and CIAC (Cisco Cloud solution); increased client approvals by 15 and garnered 3 new projects
• Selected as one of the 3 employees (out of 1000) to get certified in cloud product offering VMware-dcv
• Received RAVE and PEP excellence awards (awarded to top 1%) for setting the milestone in cloud and also for developing unique data analyzing tools

May 2010 – Jul 2010 · 2 mos · Greater Hyderabad Area

• Intern on Networking. Site research on BITS PILANI Hyd and RAMOJI FILM CITY Hyd.