Nishil K.

Business Development Executive

United Kingdom13 yrs 10 mos experience

Key Highlights

Achieved 76% lift in first-order conversion.
Grew VIP membership by 56% through loyalty strategy.
Delivered 120% increase in traffic via targeted campaigns.

Stackforce AI infers this person is a CRM and Marketing leader with expertise in driving customer engagement and retention strategies.

Contact

Skills

Core Skills

Crm StrategyCustomer RetentionLifecycle StrategyData-driven MarketingLoyalty StrategyCustomer EngagementUser AcquisitionMarketing StrategyCustomer AcquisitionCampaign Management

Other Skills

CRMData AnalysisSegmentationAutomationCross-Functional CollaborationStrategic PartnershipsMulti-Channel MarketingAcquisition CampaignsUser EngagementMarketing ExecutionCampaign OptimizationGroup TrainingWritten & Oral Presentation SkillsFinal Cut ProInternational Relations

About

I’m the kind of leader who likes to roll up their sleeves and fix what isn’t working, or build something new when it doesn’t exist yet. I believe that behind every lifecycle programme (sometimes messy) or customer journey (often fragmented) lies a real opportunity to create something smarter, simpler, and more effective. In CRM and Loyalty, I’m results-driven and action-oriented. I focus on using data effectively, cutting through the noise, and delivering personalised experiences that genuinely move the business, whether that’s through better segmentation, automation, or customer journeys that stick. I lead highly capable teams responsible for making sense of complex data and turning it into customer journeys that work across multiple markets. The aim is always clear: increase retention, drive revenue, and deliver seamless journeys that customers truly value. The how is actionable: build stronger teams, break down silos, and create CRM and Loyalty strategies that deliver measurable commercial results.

Experience

13 yrs 10 mos

Total Experience

2 yrs 8 mos

Average Tenure

5 mos

Current Experience

Tide

CRM Engagement Lead

Dec 2025 – Present · 5 mos

Bulk™

Head of Loyalty and Retention

Feb 2024 – Nov 2025 · 1 yr 9 mos · Greater London, England, United Kingdom

Own and execute CRM, Lifecycle, and CX strategy across three specialised teams, leveraging data, automation, and segmentation to drive revenue growth, optimise acquisition and retention, deliver scalable Loyalty initiatives. Achieved the highest employee satisfaction uplift in the business and exceeded company-wide target.

CRM StrategyCustomer Retention

Uber

Global CRM Lifecycle Manager, Uber Eats

Nov 2021 – Jan 2024 · 2 yrs 2 mos · Amsterdam, North Holland, Netherlands

Led global lifecycle strategy for customer acquisition and onboarding, driving a 76% lift in first-order conversion through hyper-personalised, data-driven campaigns and cross-functional collaboration to scale automated journeys worldwide.

Lifecycle StrategyData-Driven Marketing

Paysafe group

2 roles

Senior Marketing Manager, Digital Wallets

Promoted

Apr 2018 – Oct 2021 · 3 yrs 6 mos · London Area, United Kingdom

Led global loyalty strategy to grow VIP membership by 56% through benefits optimisation, personalised journeys, and strategic partnerships, driving multi-channel engagement and maximising customer value.

Loyalty StrategyCustomer Engagement

Marketing Manager, Digital Wallets

Sep 2016 – Apr 2018 · 1 yr 7 mos · London Area, United Kingdom

Delivered a 120% increase in traffic via targeted segmentation and acquisition campaigns, while leading a global CRM strategy to convert and engage high-value users across multiple channels.

CRM StrategyUser Acquisition

Charles tyrwhitt

3 roles

Assistant Marketing Manager

Promoted

May 2016 – Sep 2016 · 4 mos · London Area, United Kingdom

Led marketing strategy and execution for a successful brand launch in the Netherlands, driving targeted customer acquisition and optimising campaigns through data-led insights.

Marketing StrategyCustomer Acquisition

Marketing Executive (USA Market)

Promoted

Sep 2013 – May 2016 · 2 yrs 8 mos · London Area, United Kingdom

Owned the end-to-end marketing strategy, launching multi-channel campaigns focussed on driving acquisition

Marketing StrategyCampaign Management

Marketing Administrator (UK, USA & Germany)

Oct 2012 – Sep 2013 · 11 mos · London Area, United Kingdom

Provided actionable campaign performance analysis and coordinated stakeholder communications, driving transparency and continuous improvement in marketing execution.