Oct 2024 – Oct 2025 · 1 yr · On-site

• Owned end-to-end product and marketing analytics; translated data into insights that improved funnel performance and CX.
• Built and maintained Power BI dashboards integrated with GA4 to monitor user behavior and drive a 20% uplift in sales performance.
• Extracted backend data using AWS Athena (SQL) and automated reporting pipelines with Python, reducing manual work by 40%.
• Conducted A/B testing and cohort analysis to optimize retention strategies and improve campaign ROIs by 28%.
• Defined and tracked key KPIs including CLV, churn, and repeat purchase frequency to refine loyalty and growth programs.
• Implemented a centralized Lead Management System and improved sales team efficiency by 30%.
• Collaborated with product and growth teams on roadmap planning, performance tracking, and user behavior deep dives.
• Identified high-potential buyers using segmentation models (RFM, CLV) and developed data-driven buyer personas.
• Created and optimized SQL-driven product ranking models, contributing to a 4% revenue boost.
• Streamlined AOP reporting and aligned performance insights with strategic planning and forecasting.

Jun 2024 – Oct 2024 · 4 mos · On-site

• Create and run reports, metrics, analytics, and work with the right groups to improve key performance indicators.
• Manage the quality control of website development and changes
• Perform Quarterly site audit tasks and provide metrics summary on performance to management
• Perform business analysis of eCommerce sales and operations to improve overall business performance
• Understand website performance from Ga4 data and created a custom report
• Designed user website journeys and implemented pop-up intents in MO Engage to enhance website user engagement.

Feb 2023 – Jun 2023 · 4 mos · Coimbatore, Tamil Nadu, India

• Developed and executed an loT project during internship, applying data collection and analysis techniques to optimize compressor system performance.
• Improved maintenance schedules and gained practical experience in data analysis.
• Collected, organized, analyzed, and cleaned noisy data with attention to detail and accuracy to extract meaningful insights.
• Implemented data warehousing techniques to develop and maintain data pipelines and workflows, ensuring accuracy.
• Implemented statistical analysis to identify trends, patterns in data, increasing data transformation accuracy from 89% to 99.5%
• Collaborated with cross-functional teams and stakeholders to ensure data accuracy and consistency across different assets.
• Weave storytelling into presenting insights and recommendations for non-technical stakeholders, to improve business goals.
• Established real-time monitoring on KPI metrics in the dashboard, resulting in a 15% cost reduction in operational expenses and decreasing the chances of malfunctions by 30%

Aug 2021 – Oct 2021 · 2 mos · Coimbatore, Tamil Nadu, India

• Created Python content and related projects to teach coding to 300+ kids aged 13-16 as part of the company's objective.
• Participated in code reviews, documentation, PPT presentations, and knowledge-sharing sessions with mentors.
• Contributed to business development and assisted in creating efficient designs and solution processes, resulting in a 30% improvement in Project Management.