Nitya Baskar

Digital Marketing Specialist

Bengaluru, Karnataka, India6 yrs 8 mos experience

Key Highlights

Founded a government-funded social startup.
Boosted brand awareness through 45+ events in North America.
Executed comprehensive content strategies for B2B SaaS.

Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on demand generation and content strategy.

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Skills

Core Skills

Event MarketingDemand GenerationContent MarketingCustomer EngagementMarketing StrategyProduct PositioningProject Management

Other Skills

ARM Cortex-MAgile SDLCAnalytical SkillsArduinoAutoCADB2B SoftwareBrand AwarenessBrand BuildingBudget ManagementBusiness-to-Business (B2B)C++CampaignsCascading Style Sheets (CSS)CommunicationCompetitive Analysis

About

A little bit of this and a little bit of that. Generalist marketer. Tech, productivity and startup nerd. I started off my career by founding a social startup that was one of the 10 funded by the Government of India and completed a rigorous incubation program at NSRCEL - IIMB. Then came Vue.ai, where I was exposed to the intricacies of cross-border marketing for a growth stage organisation. Here I got my hands dirty and dabbled in customer, content and product marketing. At Spendflo, I joined early on and built our events engine, boosting brand awareness and driving pipeline in North America. Today, I strategise, execute our on-ground efforts and run experiments to grow demand. Always eager to connect and share experiences. Let's chat!

Experience

6 yrs 8 mos

Total Experience

1 yr 9 mos

Average Tenure

1 yr 4 mos

Current Experience

Lightspeed india

Event Marketing Manager

Feb 2025 – Present · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

Spendflo

3 roles

Growth Marketing Manager

Sep 2024 – Feb 2025 · 5 mos

Senior Growth Marketer

Mar 2024 – Sep 2024 · 6 mos

Growth Marketer

Aug 2022 – Mar 2024 · 1 yr 7 mos

Hosted over 45+ networking dinners, fireside chats and experiential events for senior finance leaders, primarily in North America with an intent to build brand awareness and create pipeline.
Responsible for identification, on-ground execution and demand generation from third-party trade shows and conferences.

Event Marketing StrategyDemand GenerationBrand AwarenessEvent Marketing

Vue.ai

3 roles

Marketer

Promoted

Apr 2022 – Aug 2022 · 4 mos

- Responsible for end-to-end content ideation, execution and distribution for Blox.ai (now a part of Vue.ai) - an end-to-end Enterprise AI platform.

Content MarketingCustomer AdvocacyContent IdeationCustomer Engagement

Customer Marketing Associate

Jan 2021 – Jun 2022 · 1 yr 5 mos

- Created content across various formats such as blogs, landing pages, reports, podcasts and webinars to drive customer advocacy and build credibility.

Content CreationCustomer EngagementResearchContent Marketing

Customer Marketing Intern

Sep 2020 – Dec 2020 · 3 mos

Carried out research for top the funnel content formats such as blogs and podcasts
Strategised, planned and executed a rich content calendar designed to drive customer engagement and advocacy

ResearchContent StrategyContent Marketing

Visiot technologies

Co-Founder, Marketing

Oct 2019 – Feb 2021 · 1 yr 4 mos · Bengaluru Area, India

Underwent rigorous training on brand-building, storytelling and customer strategy as part of IIM-B NSRCEL’s flagship pre-incubation program – Launchpad Cohort 13.
Developed a go-to-market strategy and conducted customer discovery to shape the product roadmap.
Led product positioning and messaging efforts, leveraging firsthand feedback gathered from user research.
Effectuated secondary market research in order to validate the market demand and product idea.

Brand BuildingGo-to-Market StrategyCustomer DiscoveryMarketing StrategyProduct Positioning

Symphony teleca

Project Management Intern

Jun 2018 – Jun 2018 · 0 mo · Bangalore

- Gained firsthand experience with various project management methodologies, particularly the Agile SDLC process, for a Microsoft project that was undertaken by the team.

Project ManagementAgile SDLC