Jun 2024 – Aug 2025 · 1 yr 2 mos · New York, United States

• Rep AI is a conversational AI platform transforming how DTC brands drive revenue and streamline operations.
• Powered by proprietary behavioral AI, Rep engages disengaged visitors at the perfect moment - delivering personalized experiences that boost conversions, resolve inquiries instantly, and provide actionable insights for continuous growth at scale.
• With Rep AI’s concierge, brands increase website sales by up to 20% and cut support tickets by over 90%.

Sep 2019 – Jul 2024 · 4 yrs 10 mos · New York City Metropolitan Area

• Browzwear is the trusted partner of over 1,000 fashion brands and apparel companies worldwide, helping bring digital craftsmanship to life. With a focus on precision, our platform makes it easier to design, produce, and sell efficiently.

Oct 2018 – Sep 2019 · 11 mos · Kitchener, Ontario, Canada · Remote

• As VP of Marketing for Kin Ecosystem, I led the efforts to improve our market position, expand our digital channels, and create an app ecosystem. I closely collaborated with the business development team to establish an app ecosystem consisting of over 100 apps and a GTM solution. This initiative helped to optimize conversations and engagement touchpoints. As a result, we experienced an 80% increase in inbound inquiries and received press coverage in top-tier business media such as WSJ, TechCrunch, Bloomberg, MSNBC, and more. This significantly boosted market awareness in our category.

Jan 2017 – Oct 2018 · 1 yr 9 mos · New York, United States · Remote

• As the PMM of WeWork's 'Services Store,' I was responsible for driving member add-on acquisition and satisfaction through strategic partnerships and event-based campaigns. I also provided marketing support to the enterprise partners team, helping them close over 30 channel partnerships.
• I led the creation of an internal program and portal designed to improve communication between WeWork's employees and their internal support teams.
• Additionally, I was responsible for internal communication that introduced several new processes, resulting in a 15% increase in employee utilization, enhanced service metrics, and a boost in customer satisfaction of over 70%.

Jan 2017 – Jan 2018 · 1 yr

• I created and taught Elevation's 3-month digital marketing course, which covered Market research, content creation, SEO, social media, paid ads, email marketing, organic marketing, certifications, and portfolio building.

Sep 2012 – Nov 2016 · 4 yrs 2 mos

• Extreme Reality achieved a lot!
• Releasing a global motion dance game with Sega
• Receiving a 500K POC investment from Aetna, including participation in Innovation Hub
• Motion technology integration with Samsung and NEC PCs and Tablets
• Raising $35M from major VCs
• Released an SDK and built a developer community
• SDK Integrated in 100 games launching on Android and Apple app stores
• Successfully led the company out of stealth mode by developing and executing a comprehensive marketing strategy.
• Oversaw all marketing activities, including demand generation, communications, public relations, analyst relations, content marketing, and field and event marketing.
• Played a significant role in expanding the company's strategic sales across diverse market segments, such as digital health, social games, and consumer electronics.
• Successfully launched global motion games in collaboration with Sega and Sony.
• Partnered with Aetna to bring physical therapy applications to their patients' homes via the Aetna app.

Mar 2009 – Jun 2012 · 3 yrs 3 mos

• Meprolight, a division of SK Group, is the premier manufacturer and global supplier of top-grade electro-optical and optical sight. B2B globally and B2C in the US market.
• Led Meprolight and it's subsidiary's marketing and communication department. Defining messaging, marketing activities, global events, market research, media relations, and sales enablement.

Jan 2008 – Jan 2009 · 1 yr

• Netafim is the world’s largest irrigation company and a global leader in precision agriculture solutions committed to fighting food, water, and land scarcity for a sustainable future.
• I managed Netafim's Digital Farming global marketing arm, which included messaging, product marketing, and global events.

Jan 2005 – Jan 2008 · 3 yrs · On-site

• Mantis was acquired by NGSoft
• Led end-to-end online projects, including external and internal websites and digital products for leading companies such as Comverse, RAD, Mako.co.il, 888, Sandisk and more.

Jan 2002 – Jan 2005 · 3 yrs

Jan 1999 – Jan 2001 · 2 yrs

• Introduced e-commerce to Israel's retail market