Padma Rele

Product Designer

Dubai, United Arab Emirates19 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led design initiatives impacting $2M annual revenue.
  • Expert in user-centered design across diverse industries.
  • Strong background in storytelling and visual communication.
Stackforce AI infers this person is a Senior UX Product Designer with expertise in B2B and B2C digital product design.

Contact

Skills

Core Skills

User-centered DesignProduct & Ux StrategyVisual Communication & Storytelling

Other Skills

Product DesignUser Experience (UX)Interaction DesignProblem SolvingDesign ThinkingProduct RequirementsCross-functional CollaborationsPresentationsDesign DocumentsVisual DesignUser Interface PrototypingCommunicationResponsive Web DesignWeb ApplicationsAdvertising

About

I’m a Senior UX Product Designer with 6+ years of experience designing user centred digital products across B2B and B2C domains, including kitchen display systems, content management platforms, real estate, and insurance. Products I’ve worked on are actively used by users across India, UAE, and UK. Before transitioning into product design, I spent 10 years in advertising, creating campaigns across print, digital, and integrated media. This background strengthened my storytelling and visual craft, and my ability to translate human insights into clear, engaging product experiences. My expertise spans the full product design lifecycle, from user research and wireframing to interactive prototyping and high fidelity UI, primarily using Figma and modern design tools. I enjoy working in agile, cross functional teams, collaborating closely with product managers, engineers, and stakeholders to align user needs with business goals. Having designed both enterprise and customer facing products, I use systems thinking to create consistent and intuitive experiences at scale. My design approach is grounded in keeping experiences simple, intuitive, and rooted in real user needs. Core Skills: User-Centered Design, Product & UX Strategy, Interaction Design, Design Systems, Prototyping (Figma), Enterprise UX, B2B & B2C Products, Agile Collaboration, Remote Work, Accessibility, Visual Communication & Storytelling.

Experience

19 yrs 7 mos
Total Experience
2 yrs 3 mos
Average Tenure
4 yrs 9 mos
Current Experience

Rebel foods (formerly faasos)

Senior Product Designer

Sep 2021Present · 4 yrs 9 mos · Mumbai

  • As a Senior Product Designer at Rebel Foods, I’ve led and delivered 150+ modules and workflows that improve both customer experience and operational efficiency. I redesigned kitchen workflows, from legacy systems to quick-commerce models, now used across kitchens in India, the UAE, and the UK, strengthening Rebel Foods’ global operations.
  • I worked closely with Product and Ops teams to ensure technical capabilities aligned with real on-ground needs, resulting in solutions that were practical, reliable and usable on ground. These initiatives contributed to approximately $2M in annual revenue impact in FY 2024, driven by improvements in product usability and operational workflows.
  • Key Impact:
  • KDS Redesign: Enabled kitchens to view 50% more order lines, introduced dedicated views for Quick Commerce, IRCTC, and Offline orders on existing hardware, and increased offline SERVE5 adoption from 30% to <70% (July W4 ’24).
  • Router System Redesign: Led the router overhaul, reducing Missing and Goof-up rates by 46.8% during the pilot across 10 stores.
  • CMS Menu Workflow Overhaul: Redesigned Menu Management as part of a CMS-wide transformation, enabling a leaner team to manage 2.5x more restaurants with fewer order errors across 50 brands and 11,345 restaurants.
Product DesignUser Experience (UX)Interaction DesignProblem SolvingDesign ThinkingProduct Requirements+3

Isdi mumbai

Postgraduate Student

Aug 2020Aug 2021 · 1 yr

Freelance

Independent Design Consultant

Jun 2019Sep 2021 · 2 yrs 3 mos · Mumbai Metropolitan Region

PresentationsProblem SolvingDesign Documents

Publicis groupe

Group Head - Art

Oct 2017May 2019 · 1 yr 7 mos · Mumbai, Maharashtra, India

  • Crafted website experiences for major clients including Bajaj Allianz Life Insurance, Lodha, and HDFC, collaborating with project managers and stakeholders to elevate usability, clarity, and visual design. Developed scalable design frameworks to streamline workflows and ensure consistency across pages. Designed UI concepts and visual directions for pitches, enabling teams to communicate product vision effectively.
Visual DesignUser Experience (UX)Interaction DesignUser Interface PrototypingCommunicationResponsive Web Design+2

Gozoop online pvt ltd

Art Director

Dec 2016Oct 2017 · 10 mos · Mumbai Area, India

Design DocumentsCommunication

Interactive max tech pvt limited

Art Director

Nov 2014Dec 2016 · 2 yrs 1 mo · Mumbai Area, India

Design DocumentsCommunication

Better communications

Art director

Feb 2012Oct 2014 · 2 yrs 8 mos

Communication

Classic retail imaging solutions pvt. ltd.

Senior Designer

Mar 2011Feb 2012 · 11 mos

Communication

Cmpmedica

Senior Manager - Creative

Jun 2005Dec 2009 · 4 yrs 6 mos

Communication

Education

Parsons School of Design - The New School

Post Graduation — Design and Innovation

Jan 2020Jan 2021

Sir J J Institute of Applied Art

Bachelor of Fine Arts (B.F.A.) — Design and Applied Arts

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