P

Pallavi Singh

Digital Marketing Specialist

North York, Ontario, Canada1 yr 9 mos experience
AI Enabled

Key Highlights

  • Expert in digital marketing and user experience design.
  • Proven track record of enhancing brand presence.
  • Skilled in managing cross-functional design teams.
Stackforce AI infers this person is a Digital Marketing and Design Specialist with a focus on user experience and branding.

Contact

Skills

Core Skills

Digital MarketingUser Experience DesignCreative ManagementBrandingGraphic DesignProject ManagementCampaign Management

Other Skills

Digital Marketing MediaUser Experience (UX)User Interface DesignPrint DesignProduct DesignGoogle AnalyticsA/B testingFigmaAdobe IllustratorAdobe PhotoshopFigma (Software)Social MediaAdobe Creative CloudWeb DesignInDesign

About

As a Digital Marketing Specialist at SciCan, with over two years of experience, I contribute to crafting impactful global campaigns and enhancing product designs. My role focuses on creating diverse marketing assets, optimizing user interfaces, and leveraging data-driven insights to execute performance-focused ad strategies. Collaborating with cross-functional teams, I ensure seamless brand consistency across web, mobile, and print platforms while delivering measurable improvements in user engagement through A/B testing. With a strong foundation in design and marketing, I specialize in modernizing user flows and directing campaigns tailored to international markets. Passionate about combining creativity with analytics, my goal is to drive meaningful user experiences and impactful business outcomes.

Experience

1 yr 9 mos
Total Experience
1 yr 9 mos
Average Tenure
--
Current Experience

Scican

Digital Marketing Designer & UI Designer

May 2023Present · 3 yrs 1 mo · Ontario, Canada · Hybrid

  • Managed end-to-end digital campaigns, creating diverse assets (landing
  • pages, brochures, emails, social media) and tracking performance via
  • Google Analytics.
  • Developed UI screens and component libraries for HYDRIM and STATIM
  • (SciCan), improving user flows and modernizing interfaces.
  • Executed and optimized paid ad campaigns across Google Ads, Facebook,
  • and LinkedIn through continuous analysis.
  • Produced impactful marketing collateral and digital graphics, ensuring
  • brand consistency across all channels.
  • Directed comprehensive product and marketing design for international
  • markets (Canada, US, EU), covering web, mobile, and print.
  • Optimized product pages with A/B testing and heatmaps, collaborating
  • with developers to boost user experience and conversions.
  • Grew LinkedIn followers by 25% in one year, significantly enhancing brand
  • presence.
Digital Marketing MediaUser Experience (UX)User Interface DesignPrint DesignProduct DesignDigital Marketing+1

Self employed

Freelance Graphic Designer

Oct 2022May 2023 · 7 mos · Canada · Remote

  • 1. Worked with multiple clients to understand their design needs and requirements.
  • 2. Created brand identity and marketing material.
  • 3. Collaborated with other designers and project managers to ensure projects are completed on time and within budget
  • 4. Developed creative concepts and designs that align with the client's branding and messaging.
  • 5. Delivered quality projects in a limited time.

Betterplace

2 roles

Creative Design Manager

Promoted

May 2022Aug 2022 · 3 mos · Bengaluru, Karnataka, India

  • 1. Lead the design, development & implementation of graphic, layout, & production communication materials while helping clients cut costs by an average of 15%.
  • 2. Delegate the task to a 5-member design team & provide counsel on all aspects of the projects.
  • Championed brand identity across all touch points & completed successful re-branding exercises for Betterplace, OLX People, Aasaanjobs, and Waahjobs
  • 3. Collaborated with the Product team to build a user-friendly website and app designs which resulted in 20% more website visits.
  • 4. Designed landing pages and developed numerous marketing programs (logos, branding, creatives for virtual events, GDN, print and digital creatives, social media creatives, videos, presentations and advertisements) and made sure they exceeded the expectations of our clients.
  • 5. Participated in marketing, strategizing, budgeting, and planning.
  • 6. Build design library and Figma components to ensure the quality and accuracy of their designs which resulted in 30% more efficiency.
  • 7. Learned new and old skills, while educating team members and mentoring them.
  • 8. Received two promotions for hard work, management, and leadership qualities
Adobe IllustratorAdobe PhotoshopCreative ManagementFigma (Software)BrandingGraphic Design+3

Lead Creative Designer

Apr 2022Jun 2022 · 2 mos · Bengaluru, Karnataka, India

Adobe IllustratorAdobe PhotoshopInDesignFigma (Software)

Olx group

Lead creative designer

Jul 2020May 2022 · 1 yr 10 mos · Bengaluru, Karnataka, India · Remote

  • 1. Managed & groomed creative functions at the organisation.
  • 2. Lead a team & took responsibility for the creative vision for all the designs and collaterals.
  • 3. Championed the brand at every touch point, tone, voice motion, and aesthetics.
  • 4. Worked closely with the Product team to research and understand the users and build user-friendly UI for App and web starting from User Flows, Wireframes, mockups, information architecture and prototypes
  • 5. Took and gave feedback to help team members for the growth of the organisation and team members, and maintained Transparency in workflow across the team and stakeholders.
  • 6.Handled multiple projects and brands simultaneously and adapted to changing priorities and workloads.
  • 7. Created Brand guidelines, Design System for various sub-brands.
  • Worked on Landing Pages, Website, Social media posts, Google ad banners, Print designs, Campaigns, Banners, UI, App design, Animated Videos, GIFs etc.
  • 8. Collaborated with stakeholders and the marketing team and brainstormed ideas for Champaigns, leading them to the final stage.
Adobe IllustratorBranding

Meesho

Senior Graphic Designer

Aug 2019Jul 2020 · 11 mos · Bangalore · On-site

  • 1. Designed 500+ online advertisements to increase Meesho brand awareness.
  • 2. Participated in the Mission Rise event and contributed to planning efforts, interacting with entrepreneurs and users to collect research and data for more user-focused creatives and websites.
  • 3. Created 100+ youtube thumbnails, 10+ promotion videos, 600+ badges for Meesho community, 50+ InApp banners and 20+ Social media Creatives.
Adobe IllustratorAdobe PhotoshopInDesignBranding

Rentomojo

Senior Graphic Designer

Aug 2018Aug 2019 · 1 yr · Bengaluru Area, India · On-site

  • 1. Oversee design projects ranging from $2,000-$25,000.
  • 2. Conceptualized & designed 30+ Campaigns on various products with approx 40+ size adaptations with the best quality meeting the given time frame.
  • 3. Managed in-house photography projects with print and digital creative requirements.
  • 4. Designed 10+ animated videos and creatives in 8 different languages.
Adobe IllustratorAdobe PhotoshopInDesignBranding

Times internet

Senior Graphic Designer, Food Photographer

Feb 2017Jul 2018 · 1 yr 5 mos · Gurugram, Haryana, India · On-site

  • 1. Developed and conceptualized 20+ promotional campaigns for food sales, offers and festivals.
  • 2. Collaborated with a team of three as a food photographer for the Dineout experience blog which resulted in a 12% saving on the project cost.
  • 3. Coordinated and managed projects across 7 cities' creative teams.
  • 4. Applied insights to create user-centric projects and campaigns.
  • 5. Generated a range of materials, including email templates, wireframes, social media posts, print ads, campaign master creatives, GDNs, GIFs push notifications, videos, and animations, keeping up with the latest trends and delivering engaging content.
Adobe IllustratorAdobe PhotoshopInDesignBranding

Paytm

Graphic Designer

Dec 2015Jan 2017 · 1 yr 1 mo · Noida Area, India · On-site

  • 1. Designed 50+ E-commerce Emailers for various products like - Fashion, Automobiles, Electronics, Beauty, Essentials, Kids, Baths, Books etc.
  • 2. Created Icons, Illustrations, Social media posts Print creatives for the brand.
  • 3. Learned Typography, web and UI skills and detailing in creative.
Adobe IllustratorAdobe PhotoshopInDesign

Freecultr

Graphic Designer

Nov 2014Dec 2015 · 1 yr 1 mo · New delhi · On-site

  • 1. Designed web banners for mobile and desktop platforms
  • 2. Did indoor and outdoor photo shoots and executed styling for men's clothing.
  • 3. Created T-shirt designs and enhanced typography abilities.
Adobe IllustratorAdobe PhotoshopInDesign

Kusé

Graphic Designer

Jun 2014Sep 2014 · 3 mos · New Delhi, Delhi, India · On-site

Adobe IllustratorAdobe PhotoshopInDesign

Ccs

Graphic Design Intern

Jan 2014May 2014 · 4 mos · Mumbai, Maharashtra, India · On-site

Mindmyweb

Web Interface Designer

May 2012Jun 2012 · 1 mo · New Delhi, Delhi, India · On-site

Education

York University School of Continuing Studies

Certificate in User Experience (UX) Design — UX/UI Design

Sep 2024May 2025

National Institute of Fashion Technology Delhi

Bachelor of Design — Fashion Communication

Jun 2010Jul 2014

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