Pankaj Prakash — Head of Growth
I have been an SEO professional since 2012, driven by the challenge and excitement of achieving top ranks on Google and other search engines. Known for my innovative, research-oriented approach, I excel in digital marketing teams focused on collaboration and strategic planning. My mantra: put in the work, and the results will follow. Specialties include: Keyword Research and Analysis: Identifying high-value keywords using tools like Google Keyword Planner, Ahrefs, and SEMrush. Content Strategy and Optimization: Developing SEO-aligned content strategies, ensuring optimized, high-quality content. On-Page SEO: Optimizing title tags, meta descriptions, headers, and other elements; familiar with HTML, CSS, and CMS platforms like WordPress. Technical SEO: Enhancing website architecture, URL structures, and site speed with tools like Google Search Console, Screaming Frog, and GTmetrix. Link Building and Off-Page SEO: Creating and executing link-building strategies, building relationships with influencers, and securing high-quality backlinks. SEO Audits and Reporting: Conducting audits to identify and fix issues, providing detailed performance reports. Local SEO: Optimizing for local search results and Google My Business, enhancing visibility in local search queries. Mobile SEO: Ensuring websites are mobile-friendly and optimized for mobile search, with knowledge of AMP and responsive design. Analytics and Data Interpretation: Using Google Analytics, Adobe Analytics, and other tools to measure SEO performance and inform strategy. SEO Trends and Algorithm Updates: Staying updated with the latest trends and algorithm changes, adapting strategies accordingly. SEO Tools Proficiency: Advanced knowledge of tools like Moz, Ahrefs, SEMrush, and Majestic for competitive analysis and performance monitoring. Team Leadership and Collaboration: Leading and mentoring SEO teams, collaborating with marketing, content, and web development departments. E-commerce SEO: Optimizing e-commerce websites on platforms like Shopify, Magento, and WooCommerce for better visibility and sales. Team Management: Guiding and managing SEO specialists, fostering a collaborative environment and promoting professional growth. Product SEO: Integrating SEO strategies into product development, ensuring best practices in new features and updates. Conversion Optimization: Enhancing website elements to improve conversion rates through A/B testing and CRO tools.
Stackforce AI infers this person is a seasoned SEO professional with expertise in driving organic growth in digital marketing.
Location: Bengaluru, Karnataka, India
Experience: 13 yrs 10 mos
Skills
- Seo
- Aso
Career Highlights
- Doubled organic traffic and leads at HomeLane.
- Expert in SEO strategy and execution.
- Proven leadership in digital marketing teams.
Work Experience
Stable Money
Head SEO and ASO (1 yr 7 mos)
Medfin
Head Search Engine Optimization (1 yr 8 mos)
HomeLane
Sr. SEO Manager (1 yr 2 mos)
Policybazar Group
SEO Ass. Manager (3 yrs 2 mos)
Bajaj Finserv
Search Marketing Manager (1 yr 4 mos)
Bankbazaar.com
Sr. SEO Analyst (2 yrs 10 mos)
Search Value
S.E.O (2 yrs 1 mo)
Education
Bachelor’s Degree at Chaudhary Charan Singh University
Bachelor of Technology (B.Tech.) at s.c.r.i.e.t meerut