Pankaj Prakash

Head of Growth

Bengaluru, Karnataka, India13 yrs 10 mos experience

Key Highlights

  • Doubled organic traffic and leads at HomeLane.
  • Expert in SEO strategy and execution.
  • Proven leadership in digital marketing teams.
Stackforce AI infers this person is a seasoned SEO professional with expertise in driving organic growth in digital marketing.

Contact

Skills

Core Skills

SeoAso

Other Skills

Content StrategyTeam LeadershipProject ManagementSMOLink BuildingKeyword ResearchGoogle Webmaster ToolsSearch AnalysisLanding Page OptimizationSocial BookmarkingSearch Engine SubmissionOrganic SearchGoogle AnalyticsGoogle AdwordsOnline Reputation Management

About

I have been an SEO professional since 2012, driven by the challenge and excitement of achieving top ranks on Google and other search engines. Known for my innovative, research-oriented approach, I excel in digital marketing teams focused on collaboration and strategic planning. My mantra: put in the work, and the results will follow. Specialties include: Keyword Research and Analysis: Identifying high-value keywords using tools like Google Keyword Planner, Ahrefs, and SEMrush. Content Strategy and Optimization: Developing SEO-aligned content strategies, ensuring optimized, high-quality content. On-Page SEO: Optimizing title tags, meta descriptions, headers, and other elements; familiar with HTML, CSS, and CMS platforms like WordPress. Technical SEO: Enhancing website architecture, URL structures, and site speed with tools like Google Search Console, Screaming Frog, and GTmetrix. Link Building and Off-Page SEO: Creating and executing link-building strategies, building relationships with influencers, and securing high-quality backlinks. SEO Audits and Reporting: Conducting audits to identify and fix issues, providing detailed performance reports. Local SEO: Optimizing for local search results and Google My Business, enhancing visibility in local search queries. Mobile SEO: Ensuring websites are mobile-friendly and optimized for mobile search, with knowledge of AMP and responsive design. Analytics and Data Interpretation: Using Google Analytics, Adobe Analytics, and other tools to measure SEO performance and inform strategy. SEO Trends and Algorithm Updates: Staying updated with the latest trends and algorithm changes, adapting strategies accordingly. SEO Tools Proficiency: Advanced knowledge of tools like Moz, Ahrefs, SEMrush, and Majestic for competitive analysis and performance monitoring. Team Leadership and Collaboration: Leading and mentoring SEO teams, collaborating with marketing, content, and web development departments. E-commerce SEO: Optimizing e-commerce websites on platforms like Shopify, Magento, and WooCommerce for better visibility and sales. Team Management: Guiding and managing SEO specialists, fostering a collaborative environment and promoting professional growth. Product SEO: Integrating SEO strategies into product development, ensuring best practices in new features and updates. Conversion Optimization: Enhancing website elements to improve conversion rates through A/B testing and CRO tools.

Experience

13 yrs 10 mos
Total Experience
2 yrs
Average Tenure
1 yr 7 mos
Current Experience

Stable money

Head SEO and ASO

Oct 2024Present · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

SEOASO

Medfin

Head Search Engine Optimization

Feb 2023Oct 2024 · 1 yr 8 mos · Bangalore Urban, Karnataka, India · On-site

SEO

Homelane

Sr. SEO Manager

Dec 2021Feb 2023 · 1 yr 2 mos · Greater Bengaluru Area · Hybrid

  • As a Growth Manager at HomeLane, I played a pivotal role in driving organic growth and optimizing digital presence. My responsibilities included collaborating with various stakeholders and leading the SEO and content teams to implement effective strategies that significantly boosted our traffic and leads.
  • Key Achievements:
  • Successfully doubled organic traffic and leads during my tenure at HomeLane.
  • Led a talented team of SEO and content professionals to achieve measurable growth.
  • Developed and executed comprehensive SEO strategies, resulting in improved search engine rankings.
  • Fostered cross-functional collaboration with internal and external stakeholders to enhance content quality and SEO performance.
  • With a proven track record in managing and scaling organic channels, I am passionate about leveraging my skills to drive growth and deliver exceptional results.
SEOContent StrategyTeam Leadership

Policybazar group

SEO Ass. Manager

Jun 2018Aug 2021 · 3 yrs 2 mos · Gurugram, Haryana, India · On-site

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Bajaj finserv

Search Marketing Manager

Feb 2017Jun 2018 · 1 yr 4 mos · Pune/Pimpri-Chinchwad Area · On-site

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Bankbazaar.com

Sr. SEO Analyst

Feb 2014Dec 2016 · 2 yrs 10 mos · Bengaluru, Karnataka, India

SEO

Search value

S.E.O

Jan 2012Feb 2014 · 2 yrs 1 mo · Noida, Uttar Pradesh, India

SEO

Education

Chaudhary Charan Singh University

Bachelor’s Degree — I.T

Jan 2007Jan 2011

s.c.r.i.e.t meerut

Bachelor of Technology (B.Tech.) — i.t

Jan 2007Jan 2011

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