Pankj Anand

VP of Engineering

Hyderabad, Telangana, India17 yrs experience

Most Likely To SwitchAI Enabled

Key Highlights

Head of Marketing with extensive digital strategy experience.
Recognized as one of the top 100 digital marketers in 2023.
Expert in leveraging AI tools for marketing initiatives.

Stackforce AI infers this person is a Marketing Leader in the EdTech and SAAS industries.

Contact

Skills

Core Skills

Digital MarketingMarketing Leadership

Other Skills

AlliancesArtificial Intelligence (AI)B2B MarketingB2C MarketingBrand AwarenessBrand DevelopmentBrand ManagementBrand Positioning StrategiesBudgetingBusiness StrategyConcept GenerationCreative StrategyCustomer Acquisition Cost OptimizationCustomer Lifetime Value ManagementData Analysis

About

I am the Head of Marketing at Infinity Learn and Sri Chaitanya, an innovative hybrid learning platform that offers personalized and engaging courses for learners of all ages and levels. I have a postgraduate degree in digital marketing from MICA, and I am passionate about leveraging the power of online channels and platforms to reach, attract, and retain customers. Prompt engineering and AI marketer. I am responsible for the strategic planning and execution of digital and traditional marketing campaigns, including Google Ads, social media, content marketing, growth hacking, website and app strategy, brand building and management, creative, ATL/BTL, PR, event management, and research. I have successfully led and delivered multiple projects and initiatives that have resulted in increased brand awareness, user acquisition, retention, and revenue. I have also been recognized as one of the top 100 digital marketers in 2023 by a reputed industry publication. I am always eager to learn new skills and techniques, and I enjoy collaborating with my team and other stakeholders to achieve our shared vision and goals. Chief Marketing Officer(CMO), Director of Marketing, Vice President Marketing, Digital Marketing Head

Experience

17 yrs

Total Experience

2 yrs 1 mo

Average Tenure

5 yrs

Current Experience

Infinity learn

Head of Marketing

Jun 2021 – Present · 5 yrs

Spearheading comprehensive marketing strategies for Sri Chaitanya and Infinity Learn(offline and online business)
Executed successful product launches, leveraging digital marketing for lead gen and brand, SEO, GEO, AEO, and social media to drive engagement.
Managed lead generation, optimizing Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV) for B2B and B2C segments.
SAAS Marketing
AI tools marketer/ Prompt Engineer: VEO3, N8N, Formi ai, Vocable ai, Chat GPT, Gemini

Marketing LeadershipDigital MarketingBrand ManagementMarketingB2C MarketingB2B Marketing+3

Fliplearn

Head of Marketing(Digital & Offline)

Jan 2019 – Oct 2019 · 9 mos

Strategy and planning for Google Adwords, Facebook ads, Social Media, Display, Remarketing, YouTube
Brand building campaigns
Content Marketing
Creative Management
Website Journey and Content alignment
Budgeting
Innovative marketing

Stakeholder EngagementDigital Marketing

Aakash educational services limited

Head of Marketing(Digital & Offline)

Aug 2016 – Dec 2018 · 2 yrs 4 mos · Delhi

Being part of leadership team, handled strategy for
1. Brand building
2. Digital Marketing- Google Adwords, Display, Remarketing, Youtube, Social Media Marketing, Affiliate marketing, publishers, SEO, Content Marketing, APP Marketing, Website Management
3. Traditional Marketing- ATL-TV, Print, Outdoor, Radio and BTL
4. Research
5. PR
6. Creative management and content marketing
7. Annual operating plan
And much more

Stakeholder EngagementDigital Marketing

Zee media corporation limited

2 roles

NATIONAL MARKETING LEAD

Promoted

Jul 2015 – Jul 2016 · 1 yr

Developing and leading marketing initiatives for ensuring market penetration in Urban and Rural market, brand imagery, achievement of market share, and measuring ROI
Spearheading all ATL/ BTL marketing activities with an objective to build reach
Driving tie-ups/alliances with media and non media organizations for creating visibility and reducing cost
Working in close coordination with leadership teams
Motivating team members & driving them to achieve set goals
Online Marketing:
Execute new growth tracks for increasing traffic and conversions
Create long term vision and plan for Organic and Paid marketing for the channels and campaigns
Liaise with agencies to plan and manage spends across Social Media, Influencer Marketing

Stakeholder Engagement