Feb 2024 – Apr 2025 · 1 yr 2 mos · Newport Beach, California, United States · Hybrid

• At Best Choice Products, I focused on marketing analytics and campaign optimization across Amazon, Walmart, Target, and TikTok. By leveraging performance data, I built insights that shaped campaign strategy and automated reporting for C-Suite leadership, while also executing large-scale advertising initiatives that drove measurable sales growth and brand visibility.
• 🎄 Key Highlights from Best Choice Products:
• Launched 1,100+ digital campaigns across marketplaces, managing $2M+ in annual spend to drive $100M+ in revenue and achieve a 14x ROAS.
• Led go-to-market campaign execution for 990+ SKUs by partnering with category managers, operations, and external agencies,resulting in generating $7M+ in Q3–Q4 revenue.
• Built subcategory and product-level Excel dashboards to track paid media performance and ROI, driving a 799%+ improvement in efficiency and gaining adoption by executive leadership.
• Skills: Marketing Analytics, E-commerce Growth, Retail Media (Amazon Ads, Walmart Connect, Target Citrus Ads/Roundel), Data Visualization & Reporting, TikTok Shop Advertising, Google Ads

Jan 2023 – Nov 2023 · 10 mos · Irvine, California, United States

• Marketing SanDisk and SanDisk Professional products on Amazon.
• 𝐖𝐡𝐚𝐭 𝐡𝐚𝐯𝐞 𝐈 𝐚𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐞𝐝 𝐬𝐨 𝐟𝐚𝐫?
• Executed comprehensive e-commerce strategies, driving SanDisk professional products' total sale volume on Amazon by 130%, with a 37% ROI.
• Launched $50K+ worth of targeted advertising campaigns through Amazon Advertising Platform to increase product visibility, resulting in a 44% lift on organic sales within 6 months.
• Optimized product listings on Amazon platform through extensive keyword research and content enhancements, generating 110K of unique visitors and 24% organic sales increase.
• Increased product page depth of SanDisk and SanDisk Pro products by 35%, delivering up to 50K weekly page views on Amazon, leading to a sales growth of 22%.

Aug 2022 – Jan 2023 · 5 mos · Irvine, California, United States

• Rotations involve: Channel Marketing, E-Commerce, Digital & Social.
• 𝐖𝐡𝐚𝐭 𝐡𝐚𝐯𝐞 𝐈 𝐚𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐞𝐝 𝐬𝐨 𝐟𝐚𝐫?
• Enhanced digital marketing initiatives by conducting competitor analysis on 3+ competitors for SanDisk across TikTok, Twitter, and Instagram, providing insights with data visualizations on impressions, total views, and total engagement.
• Conducted extensive research to advise 5+ executive leaders on the social media competitive landscape, presenting 3+ SWOT analyses and 10+ data visualizations using PowerPoint to 19 cross-functional stakeholders.
• Analyzed past digital campaigns using Adobe Analytics and Facebook Ads Manager to identify areas of improvement for future campaigns and presented recommendations on creative & advertising strategy to 4 digital marketing managers.
• Boosted a $2,000 increase in sales & revenue by executing a two week $1,000 Facebook Ads campaign to promote the Nintendo Switch microSD card by targeting gamer demographics to drive website traffic to the website.
• Secured 600+ leads and managed Western Digital's trade booth with another Channel Marketing Specialist at two trade shows with over 1K attendees each and provided product information to potential buyers and customers.
• Maintained 100% accuracy in conducting weekly ad promotion analysis using Excel and fact-checked 20+ different retailer websites to ensure product and retailer promotions were being run on our retailer sites.
• Pitched 10 potential Nintendo Switch and SanDisk microSD card product bundles for Amazon and presented bundle recommendations to 2+ Channel Marketing Managers, resulting in product bundles provided to PMM.
• Conducted a market basket analysis on over 100+ ASINS to highlight competitor research, detailing potential WD_Black and Western Digital product bundles with other potential products.
• Skills: Data Analysis, Digital Marketing, Channel Marketing Strategy, Excel, Project Management

Oct 2021 – Nov 2025 · 4 yrs 1 mo · Boston, Massachusetts, United States

• 𝐖𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐢𝐬 𝐚 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 & 𝐜𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐚𝐢𝐦𝐞𝐝 𝐭𝐨 𝐭𝐮𝐫𝐧 𝐮𝐧𝐝𝐞𝐫𝐝𝐨𝐠𝐬 𝐢𝐧𝐭𝐨 𝐰𝐢𝐧𝐧𝐞𝐫𝐬 𝐛𝐲 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐭𝐡𝐨𝐬𝐞 𝐰𝐡𝐨 𝐜𝐨𝐦𝐞 𝐟𝐫𝐨𝐦 𝐧𝐨𝐧-𝐭𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐛𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝𝐬/𝐧𝐨𝐧-𝐭𝐚𝐫𝐠𝐞𝐭 𝐬𝐜𝐡𝐨𝐨𝐥𝐬 𝐭𝐨 𝐠𝐞𝐭 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞𝐢𝐫 𝐝𝐫𝐞𝐚𝐦 𝐜𝐚𝐫𝐞𝐞𝐫𝐬!
• 𝐖𝐡𝐚𝐭 𝐡𝐚𝐯𝐞 𝐈 𝐚𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐞𝐝 𝐬𝐨 𝐟𝐚𝐫?
• 20+ Clients have expressed they have received offers from Tesla, PWC, Samsung, Bloomberg, Warner Media Group, and Amazon from my interview prep, career consulting, and resume revisions!
• Created over 200+ Client Resumes that are ATS-friendly for clients interested in 7+ different industries such as Sales, Operations Supply Chain, Marketing, Finance, Engineering, Project, and Product, and Computer Science.
• Conducted Recorded Mock Interviews for 80+ clients interviewing for Consulting, Data Analyst, Business Analyst, Marketing, Software Engineering, Product Management, and Finance related roles and compiled a detailed feedback report using Google Sheets.
• Generated an average of 100% Satisfaction rate for over 50+ clients and increased efficiency by 50% through reducing wait time with clients and made sure their services were completed in a week before the expected 2 week deadline.
• Skills: 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝗣𝗿𝗲𝗽𝗮𝗿𝗮𝘁𝗶𝗼𝗻, 𝗥𝗲𝘀𝘂𝗺𝗲 𝗥𝗲𝘃𝗶𝘀𝗶𝗼𝗻𝘀, 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘁𝗼 𝗗𝗲𝘁𝗮𝗶𝗹, 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻, 𝗖𝗥𝗠 & 𝗔𝗰𝘁𝗶𝘃𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻

Sep 2021 – Jun 2022 · 9 mos · Berkeley, California, United States

• 𝗧𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗹𝘂𝗯 𝗮𝘁 𝗨𝗖 𝗕𝗲𝗿𝗸𝗲𝗹𝗲𝘆 𝗱𝗲𝗱𝗶𝗰𝗮𝘁𝗲𝗱 𝘁𝗼 𝘁𝗿𝗮𝗻𝘀𝗳𝗲𝗿 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀.
• Leading the FIRST transfer student organization as President at UC Berkeley.
• 𝗪𝗵𝗮𝘁 𝗵𝗮𝘃𝗲 𝗜 𝗱𝗼𝗻𝗲 𝘀𝗼 𝗳𝗮𝗿?
• Spearheading event workshops for over 50+ members that host diverse speakers from different companies such as Microsoft, Google, LinkedIn, KPMG and Salesforce to discuss personal branding, first generation hardships, and internship recruiting for transfers.
• Building a team of 10+ consisting of Vice Presidents and Directors for 5+ different departments ranging from Marketing to External Affairs and leading large-scale club initiatives, generating a monthly revenue of $300.
• Skills: 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀, 𝗘𝘃𝗲𝗻𝘁𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵, 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

Aug 2021 – Aug 2022 · 1 yr · Los Angeles, California, United States

• 𝗔𝘀 𝗮𝗻 𝗜𝗻𝗱𝗶𝗮𝗻-𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻, 𝗜 𝘀𝗲𝗲 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗵𝗮𝘀 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮𝗻 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝗹 𝗽𝗮𝗿𝘁 𝗼𝗳 𝗺𝗮𝗻𝘆 𝗹𝗶𝘃𝗲𝘀 𝘄𝗵𝗲𝗿𝗲 𝗶𝘁 𝗺𝗼𝗿𝗲 𝘀𝗼 𝗰𝗼𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗲𝘀 𝗵𝘂𝗺𝗮𝗻 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀. 𝗜 𝗷𝗼𝗶𝗻𝗲𝗱 𝘁𝗵𝗶𝘀 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗸𝗻𝗼𝘄𝗻 𝗮𝘀 𝗠𝗜𝗟𝗟𝗨 𝘁𝗼 𝗰𝗼𝗺𝗯𝗮𝘁 𝘁𝗵𝗶𝘀 𝗰𝗼𝗻𝗳𝗹𝗶𝗰𝘁 𝗮𝗻𝗱 𝗵𝗲𝗹𝗽 𝗽𝗮𝗿𝗲𝗻𝘁𝘀 𝗯𝘂𝗶𝗹𝗱 𝗯𝗲𝘁𝘁𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝗰𝗵𝗶𝗹𝗱𝗿𝗲𝗻 𝘂𝘀𝗶𝗻𝗴 𝗼𝘂𝗿 𝗶𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝗰𝗵𝗶𝗹𝗱 𝗸𝗶𝘁 𝘁𝗼 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆.
• 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐦𝐲 𝐧𝐨𝐭𝐚𝐛𝐥𝐞 𝐚𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬?
• Spearheading first MILLU Kickstarter Launch with a team of 10+ composed of marketers, copywriters, and designers on infographics, copywriting, pricing strategy for tiers, meeting our funding goal in just 9 hours and generating over $10000+ in funding.
• Building KPI dashboards using Google Analytics for company website, social media (Instagram & Facebook), and Kickstarter and presented data findings weekly using Google Slides to C-Suite Level Executives and the entire Marketing team.
• Conducting crowdfunding research on over 30+ Kickstarter campaigns and presenting findings to C-Suite Level Executives and used to establish a structured marketing and pricing plan using Notion for the company’s first Kickstarter product launch.
• Collaborating with senior copywriter and CMO on writing Kickstarter and product marketing copy used for the company website & Kickstarter campaign for pledges and infographics, which is used for positioning and messaging our first product line.

Jun 2021 – Aug 2021 · 2 mos · Redwood City, California, United States

• 𝗗𝘂𝗿𝗶𝗻𝗴 𝗦𝘂𝗺𝗺𝗲𝗿 𝟮𝟬𝟮𝟭, 𝗜 𝘄𝗼𝗿𝗸𝗲𝗱 𝗮𝘀 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻𝘁𝗲𝗿𝗻 𝗼𝗻 𝘁𝗵𝗲 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗧𝗲𝗮𝗺 𝗮𝘁 𝗡𝗶𝗻𝘁𝗲𝗻𝗱𝗼 𝗼𝗳 𝗔𝗺𝗲𝗿𝗶𝗰𝗮 𝗮𝗻𝗱 𝘄𝗼𝗿𝗸𝗲𝗱 𝗼𝗻 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝘁𝗵𝗮𝘁 𝗰𝗲𝗻𝘁𝗲𝗿 𝗮𝗿𝗼𝘂𝗻𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵, 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗮𝗰𝘁𝗶𝗰𝘀, 𝗮𝗻𝗱 𝗯𝗿𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. 𝗢𝘂𝘁𝘀𝗶𝗱𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗮𝗻𝗱 𝗰𝗮𝗽𝘀𝘁𝗼𝗻𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁, 𝗜 𝘄𝗮𝗻𝘁𝗲𝗱 𝘁𝗼 𝗳𝘂𝗿𝘁𝗵𝗲𝗿 𝘁𝗵𝗲 𝗹𝗲𝗴𝗮𝗰𝘆 𝗼𝗳 𝗡𝗶𝗻𝘁𝗲𝗻𝗱𝗼’𝘀 𝗶𝗻𝘁𝗲𝗿𝗻𝘀𝗵𝗶𝗽 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲 𝗡𝗶𝗻𝘁𝗲𝗻𝗱𝗼 𝗮 𝗱𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗳𝗼𝗿 𝗯𝗼𝘁𝗵 𝗙𝗧𝗘𝘀 𝗮𝗻𝗱 𝗜𝗻𝘁𝗲𝗿𝗻𝘀!
• What are the impacts I made while I was at Nintendo?
• Conducted competitor research using Excel to analyze whether key industry events or retailer promotions resulted in lifts in console sales and presented findings and data analysis to the retail marketing team (including senior director and senior managers) and SVP of sales and marketing.
• Collaborated with designers, legal, retail marketers, and product marketers on how the creative for video game digital assets used on Walmart, Amazon, and Target need to look like and properly represent the Nintendo Brand.
• Created and presented a deck on Microsoft Powerpoint to Nintendo’s Talent Acquisition Program Manager involving detailed descriptions of 15 interns, which was used for Nintendo’s first day orientation with the President of NOA, Doug Bowser.
• Collaborated with Social Media Marketing Intern on pitching a social media engagement strategy deck to the Internship Program Manager on helping make Nintendo become a destination employer for both interns and employees.
• Skills: 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀, 𝗗𝗮𝘁𝗮 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

Mar 2021 – Aug 2021 · 5 mos

• 𝗧𝗲𝗰𝗵 𝗣𝗼𝗱 𝗶𝘀 𝗮 𝗺𝗲𝗱𝗶𝗮 𝗯𝗮𝘀𝗲𝗱 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗿𝘂𝗻 𝗯𝘆 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀, 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝟮𝟬𝗞+ 𝘆𝗼𝘂𝗻𝗴 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀 𝘁𝗼 𝗯𝗿𝗲𝗮𝗸 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝗶𝗱𝗲 𝗼𝗳 𝘁𝗲𝗰𝗵.
• As Product Marketing Manager at Tech Pod, I worked cross functionally with 𝗲𝘅𝘁𝗲𝗿𝗻𝗮𝗹 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀 and 𝟲+ team leads ranging from product, social media, and sales enablement and also spearheaded product positioning, customer marketing, and messaging campaigns using consumer research and data analysis (utilizing Data Science) across marketing channels (social & digital).
• What were some of my key projects?
• Collaborated with co-founders, web designer, video producers and marketing copywriters on the development of Tech Pod’s website on Webflow, creating product pages with Figma and Notion to align with Tech Pod’s branding and strategy.
• Created 3+ SWOT analysis charts on Notion to assess Tech Pod’s competitive positioning and messaging of their media products offering and present findings to C-Suite level executives on implementing new integrated campaigns.
• Skills: 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗨𝘀𝗲𝗿 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵, 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

Oct 2020 – Mar 2021 · 5 mos

• Collaborated with C-Suite Level Executives on increasing Tech Pod’s newsletter base, with a 𝟮𝟲% monthly increase (amassed over 𝟭𝟮𝗞+ subscribers) by implementing growth marketing & content marketing campaigns that center around our career coaching events and internship resources to keep our subscribers engaged!
• 𝗪𝗵𝗮𝘁 𝗱𝗶𝗱 𝗜 𝗱𝗼 𝗮𝘀 𝘁𝗵𝗲 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝗲𝗿 𝗳𝗼𝗿 𝗧𝗲𝗰𝗵 𝗣𝗼𝗱'𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴?
• Created first sponsorship package with co-founder involving detailed price points and options for organizations at MIT and UT Austin, presented materials on Google Slides and secured advertising partners and increased revenues by 200%
• Spearheaded content marketing and created internship resources for 10,000+ students which increased website user traffic by 31% and delivered a 52% open rate in newsletter engagement with FAANG opportunities
• Skills: 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗨𝘀𝗲𝗿 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵, 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝗮𝗰𝗸𝗶𝗻𝗴

Sep 2020 – Oct 2020 · 1 mo

• Selected as one of the ten fellows to embark in the journey of being a LinkedIn thought leader, I grew Tech Pod's user base by implementing brand marketing and content marketing strategies which led to an overall increase of Tech Pod's user base by 𝟮𝟱%.

Feb 2021 – Jul 2021 · 5 mos · San Francisco Bay Area

• &𝗖𝗼𝗹𝗹𝗮𝗿 𝗶𝘀 𝗮𝗻 𝗼𝗻𝗹𝗶𝗻𝗲 𝗰𝗹𝗼𝘁𝗵𝗶𝗻𝗴 𝘀𝘁𝗼𝗿𝗲 𝗯𝗮𝘀𝗲𝗱 𝗶𝗻 𝗨𝘁𝗮𝗵 𝘁𝗵𝗮𝘁 𝘀𝗲𝗹𝗹𝘀 𝘀𝗽𝗶𝗹𝗹 𝗿𝗲𝘀𝗶𝘀𝘁𝗮𝗻𝘁 𝗱𝗿𝗲𝘀𝘀 𝗮𝗽𝗽𝗮𝗿𝗲𝗹 𝘁𝗼 𝗼𝘃𝗲𝗿 𝟮𝟬𝟬𝟬𝟬+ 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗨𝗻𝗶𝘁𝗲𝗱 𝗦𝘁𝗮𝘁𝗲𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲.
• What am I doing as a Brand Marketing Ambassador?
• Implement word-of-mouth and brand marketing strategies through Instagram and Facebook, generating $1000+ in sales
• Contribute to 3+ brand marketing campaigns through social media reach (Instagram and Twitter), leading to a 300% increase in click through rates for affiliate & referral links

Oct 2020 – Jun 2021 · 8 mos · California, United States

• 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐣𝐮𝐬𝐭 𝐥𝐢𝐧𝐤𝐞𝐝 𝐭𝐨 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠, 𝐧𝐨𝐭 𝐚𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐨𝐫 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝!
• content creating on transfer students, careers, and recruiting
• started content creation on LinkedIn as a Tech Pod fellow & utilized content marketing
• 3700+ Followers on LinkedIn(@100K monthly views)

Sep 2020 – May 2021 · 8 mos · Berkeley, California, United States

• 𝗔𝘀 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝘄𝗵𝗮𝘁 𝘄𝗮𝘀 𝗺𝘆 𝗶𝗺𝗽𝗮𝗰𝘁?
• I generated an increase in the club's membership base from 𝟮𝟬 to 𝟴𝟬+ students through copywriting 𝟮𝟬+ newsletters. I also spearheaded the Go-To-Market Strategy of launching their website on Squarespace which lead to reaching an audience of 𝟭𝟬𝟬𝟬+ people over a 𝟲+ month timespan.
• Skills: 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗗𝗲𝘀𝗶𝗴𝗻, 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗥𝗼𝗮𝗱𝗺𝗮𝗽, 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴

Apr 2020 – Jun 2020 · 2 mos · Sunnyvale, California, United States

• Collaborated with 𝟱+ FTEs in the Business Development Team to launch a GTM strategy and Product Marketing Campaign (positioning, messaging, sales outreach) for LiveReach’s B2B Social Distancing product, increasing the number of daily active users by 𝟮𝟬% month-over-month.
• Skills: 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴, 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵, 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

Jun 2018 – Jan 2020 · 1 yr 7 mos · Apple Park Visitor Center

• 𝗪𝗵𝗶𝗹𝗲 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗮𝘁 𝗼𝗻𝗲 𝗼𝗳 𝗔𝗽𝗽𝗹𝗲'𝘀 𝘁𝗼𝗽-𝘁𝗶𝗲𝗿 𝗳𝗹𝗮𝗴𝘀𝗵𝗶𝗽 𝘀𝘁𝗼𝗿𝗲𝘀 𝗮𝗻𝗱 𝗳𝗶𝗿𝘀𝘁 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘃𝗶𝘀𝗶𝘁𝗼𝗿 𝗰𝗲𝗻𝘁𝗲𝗿, 𝗜 𝘄𝗮𝘀 𝗰𝘂𝗹𝘁𝗶𝘃𝗮𝘁𝗶𝗻𝗴 𝗔𝗽𝗽𝗹𝗲’𝘀 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝘄𝗶𝘁𝗵 𝗶𝘁𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗯𝗮𝘀𝗲 𝗯𝘆 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝘁𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗻𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝘁𝗵𝗮𝘁 𝘀𝗮𝘁𝗶𝘀𝗳𝘆 𝘁𝗵𝗲𝗶𝗿 𝗻𝗲𝗲𝗱𝘀 𝗱𝘂𝗿𝗶𝗻𝗴 𝗸𝗲𝘆 𝗵𝗶𝘀𝘁𝗼𝗿𝗶𝗰 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 (𝗶𝗣𝗵𝗼𝗻𝗲, 𝗶𝗣𝗮𝗱) 𝘁𝗼 𝘁𝗵𝗼𝘂𝘀𝗮𝗻𝗱𝘀 𝗼𝗳 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀.
• How did I impact Apple?
• 𝗗𝘂𝗿𝗶𝗻𝗴 𝗺𝘆 𝟮+ 𝘆𝗲𝗮𝗿𝘀 𝗶𝗻 𝗔𝗽𝗽𝗹𝗲 𝗥𝗲𝘁𝗮𝗶𝗹, 𝗜 𝗶𝗺𝗽𝗮𝗰𝘁𝗲𝗱 𝘁𝗵𝗲 𝗿𝗲𝘁𝗮𝗶𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗯𝘆 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗼𝘃𝗲𝗿 $𝟰𝟬𝟬,𝟬𝟬𝟬 𝗶𝗻 𝘀𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗰𝘂𝗿𝗮𝘁𝗲𝗱 𝟭𝟬𝟬𝟬+ 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝘄𝗵𝗶𝗰𝗵 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗮 𝟭𝟬𝟬% 𝗻𝗲𝘁𝗽𝗿𝗼𝗺𝗼𝘁𝗲𝗿 𝘀𝗰𝗼𝗿𝗲.
• Skills: 𝗦𝗮𝗹𝗲𝘀, 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴, 𝗧𝗲𝗰𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗕𝟮𝗕 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

Apr 2018 – Jun 2018 · 2 mos · Cupertino, California, United States

• 𝗔𝘀 𝗮 𝘀𝗶𝗺𝗽𝗹𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗰𝗼𝗹𝗹𝗲𝗴𝗲 𝘀𝘁𝘂𝗱𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝘄𝗮𝘀 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗮𝘀 𝗮 𝗽𝗮𝗿𝘁-𝘁𝗶𝗺𝗲 𝗘𝗻𝗴𝗹𝗶𝘀𝗵 𝗧𝘂𝘁𝗼𝗿, 𝘄𝗵𝗮𝘁 𝘄𝗮𝘀 𝗺𝘆 𝗶𝗺𝗽𝗮𝗰𝘁?
• Audited 10+ research papers for over 18+ students and achieved a 95% satisfaction rate from tutees for professionalism and efficiency
• Designed 3+ Grammar Guides and administered weekly quizzes using Notability and Google Docs for 3+ ESL tutees and increased grade improvement by 15%
• Administered 6+ schedules and 5+ tutee rosters using Google Sheets and emailed 10+ tutees to follow up on deadlines and check-ins & increased open rate by 10%

Nov 2017 – Jan 2018 · 2 mos · Newark, California, United States

• 𝗔𝘀 𝗮 𝘀𝗶𝗺𝗽𝗹𝗲 𝗦𝗮𝗹𝗲𝘀 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 𝗮𝘁 𝗠𝗮𝗰𝘆'𝘀, 𝗵𝗼𝘄 𝗱𝗶𝗱 𝗜 𝗺𝗮𝗻𝗮𝗴𝗲 𝘁𝗼 𝗶𝗺𝗽𝗮𝗰𝘁 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?
• Generated over $20,000 in sales by curating Apple & Micheal Kors watch solutions and achieved an average score of 90% customer satisfaction by providing great customer experiences
• Cultivated effective relationships with Macy’s customers to drive success towards achieving a 85% offering of Macy’s credit card promotion campaign and increased conversions by 28%
• Delegated watch department closing tasks with 10+ team members to help efficiently maintain Macy’s visual standards for morning store opening and reduced closing time by 25+ minutes