Sep 2021 – Apr 2022 · 7 mos

• Wellness tech app with millions of users focused on stress management and HRV analytics. I owned the subscription model — everything monetization.
• Ran continuous tariff experiments, rebuilt onboarding flows, implemented offer personalization based on user behavior. Worked directly with data — analyzed what converts, what doesn't, why people churn. Implemented UI best practices across subscription touchpoints. The boring work that actually moves metrics.
• Welltory went on to hit Deloitte Fast 500 twice and 70% YoY revenue growth

Jan 2021 – Jul 2021 · 6 mos · Moscow, Moscow City, Russia

• Geosocial network (9M users in Russia/CIS, Skolkovo resident) attempting international expansion pivot. Brought in to lead the product strategy shift from regional player to global platform.
• Led product vision for the rebranding, managed team of PMs, technical writers, and designers. Defined what stays, what goes, what needs complete rework. Short stint — joined for the pivot, left when it became clear the business model wouldn't work internationally. Sometimes the best product decision is realizing when the fundamentals don't add up.

Sep 2019 – Sep 2020 · 1 yr

• Led an internal startup with P&L and acquisition
• Hypothesis: Capture & monetize the non-paying teen audience with a standalone app.
• MVP Experiment: Tested monetization models (Subscription vs. Pay-per-chapter vs. Pay-per-story) in a 3-month internal startup.
• Outcomes & Pivot: Monetization ↓, Engagement ↑ (Best Hidden Gem 2019) → Pivot to a creator-focused platform (Patreon-like model).
• Delivered a conference talk on the project “MyBook: Story” at the Product Camp 2020 conference

Sep 2018 – Sep 2019 · 1 yr

• I was responsible for improving Ebook Reader mobile apps, including redesigning, merging audio and ebook applications, and monetization experiments.
• I also worked on recommendations and machine learning experiments in MyBook.

Feb 2018 – Apr 2019 · 1 yr 2 mos

• Game art outsourcing studio. Created 2D/3D assets and promotional materials for gaming clients globally.
• We've built the business side from scratch — found clients, negotiated contracts, managed delivery pipelines. Set up internal workflows that let a small team deliver large volumes of assets without burning out. The hard part wasn't making pretty pictures, it was making them on time and on budget.
• Worked with gaming studios across mobile, PC, and console. Established processes for art direction, feedback loops, and scope management that actually worked (most don't).
• Left after realizing I was more interested in building products than running a service business.

Sep 2017 – Mar 2018 · 6 mos · Moscow, Moscow City, Russia

• I led product management for the B2B segment of our business, managed the redesign on my part of the platform, and prototyped a new billing management system.
• As an internal startup managed the development of an experimental mass recruitment chatbot

Nov 2016 – Jun 2017 · 7 mos · Moscow, Moscow City, Russia

• I owned the development and delivery of Yandex.Music for iOS and Android, collaborating closely with two development teams and stakeholders.
• Moreover, I worked on merging Y.Radio with Y.Music and Machine Learning team to enhance the Radio recommendation feature.

Mar 2015 – Nov 2016 · 1 yr 8 mos · Ko Samui, Surat Thani, Thailand

• After experiencing burnout, I took time to recover in Thailand
• During this time, I focused on studying statistics and analytics, completed an R course, and expanded my Python and JS knowledge. Additionally, I offered consulting services to startups

Sep 2008 – Feb 2015 · 6 yrs 5 mos

• I co-produced Pokerist.com, which became the company's flagship product, with an average of 25,000 online players by second year. Additionally, I produced multiple casual games that reached first place in the App Store ratings.
• I reached partnerships with Huawei, Lenovo, Gree, DeNa, Manchester United, and other companies. Been through several acquisitions and merging processes of gaming companies.
• I have hired and managed over 40 specialists and managers.
• Additionally, I was responsible for crisis management on various company projects

May 2007 – Jun 2008 · 1 yr 1 mo · Vladivostok, Primorye, Russia · On-site

• Mostly car auction parsers