Nov 2021 – Present · 4 yrs 5 mos · Singapore, Singapore

Mar 2020 – Dec 2022 · 2 yrs 9 mos · Singapore

Mar 2020 – Mar 2021 · 1 yr

Sep 2019 – Jun 2023 · 3 yrs 9 mos

Sep 2018 – Sep 2019 · 1 yr

Dec 2014 – Sep 2018 · 3 yrs 9 mos

May 2014 – Dec 2014 · 7 mos

• Management of Great China Gaming Business
• Responsible for the immediate and short term revenue attainment and reporting.
• Responsible for long term strategy for the Greater China gaming with a clear emphasis on revenue, market share and eco-system growth.
• Management of structure and org to support the business's vision and goals.

Oct 2010 – Dec 2014 · 4 yrs 2 mos

• Marketing and Business management with strong bottom-line focus.
• Responsible for region-wide marketing strategies and execution for Online, Mobile and Package game products.
• Business development through partnership and licensing deals which may extend to global markets.
• Build ROI focused marketing campaigns by ensuring that marketing organisation is kept abreast of marketing innovations, technology and sociological trends.
• Build functional processes and organisational infrastructure to ensure marketing efficiencies and maturity across all in-country sales and marketing teams. Includes building an Asia marketing division.
• Strategise partnership deals and strengthen partner relations through co-marketing to build mid to long term business opportunities. Partners include Gree, Tencent, Nexon and AMD.

May 2007 – Oct 2010 · 3 yrs 5 mos

• Managed revenue, growth and relationships with APAC video gaming publishers.
• Identified new business opportunities with partners whilst ensuring strategic and revenue benefits to Microsoft.
• Acquired gaming platform content, from deal negotiation through to go-to-market executions.
• Acted as Consultant and Business Manager to business partners in the area of product marketing, sales and distribution.
• Drove key initiatives in emerging markets such as India
• Collaborated across internal teams (legal, finance, engineering) to drive Microsoft policies and guidelines to meet partner and overall corporate objectives.
• Analysed consumer trends in Asia Pacific region to influence global policies
• Drove direct to digital business opportunities and growth, including
• o Xbox Live marketplace merchandising
• o Working with online marketing tools team to drive downloads and attach to online products
• Key Achievements
•  Awarded Microsoft Asia Pacific Customer and Partner Experience Award in 2010.
•  Grew Asia Pacific account revenue by 50% in the last four quarters.

Aug 2005 – Apr 2007 · 1 yr 8 mos

• Built operation readiness plan for sales, marketing and distribution teams to ensure smooth product launches.
• Managed top and bottom line targets across Fiscal Years including Quarterly business health scorecard updates.
• Led and set product marketing directions in terms of target audience segmentation, messaging, and communications (including budget allocation for various planned marketing activities).
• Drove channel strategies together with Sales team to build a profitable and mutually beneficial relationship with retail force.
• Ensured accurate forecasting to build product alignment with regional operations and planning division to ensure optimal manufacturing efficiency.
• Key Achievements
•  Successfully launched Xbox 360 by ramping down the life cycle of Xbox Version 1
•  Media accolades for the very successful pre-launch campaign of Xbox 360 which involved online to offline interaction of core gamers. .

Jan 2004 – Jan 2005 · 1 yr

• In charge of go-to-market operations and setting directions over the APAC region for titles under my care. This covers localisation, platform owner approvals and obtaining in-country censorship board ratings.
• Work with global production and brand teams to create a clear channel of progression for APAC-skewed products. This encompassed market analysis, knowledge of local legalities in video game publishing, and ensuring that products are catered to the unique Asian video gaming community.
• Responsible for starting APAC-level strategic partnerships.

Jan 1999 – Jan 2004 · 5 yrs

• Responsible for business development and revenue goals of the company through client and account management.
• Expanded company’s services to cater to client’s marketing needs in merchandising, licensing, events management, as well as the usual above-the-line and below-the-line support.
• Conceptualised, proposed and executed go-to-market processes, above-the-line messaging, creative media buys for clients.
• Created marketing initiatives that involve multi-corporation participation for mutually beneficial promotions through sponsorship marketing tactics.
• Managed movie tie-ups with studios and distributors for marketing and promotions around licensing deals signed by clients. Some blockbuster properties include The Fast and The Furious, The Hulk, Lord of The Rings and Austin Powers Gold Member.