May 2020 – Aug 2020 · 3 mos · Noida, Uttar Pradesh

• Responsible for new user acquisition, on-boarding experience & new user cohort retention for Paytm.
• Campaign Management & Analytics
• Customer Lifecycle Marketing
• User Experience & Personalization

Oct 2019 – May 2020 · 7 mos · Noida, Uttar Pradesh, India

• Responsible for User Acquisition, Retention, Reactivation, DAU & MAU Targets for Paytm Mall
• DAU, MAU growth, Acquisition & Retention strategy
• User Acquisition, retention & reactivation campaigns for cohort health
• Branding strategy & execution with creative agencies
• Product collaboration for Search, Recommendation, UX, UI, CRM
• User Persona specific User Lifecycle & UX design
• Joint Marketing Planning & ROAS optimization for partner brands on Paytm Ads

May 2018 – Sep 2019 · 1 yr 4 mos · Noida, Uttar Pradesh, India

• Responsible for Revenue and Demand Planning, Pricing & Marketing strategy for Mobiles, Laptops, Consumer Electronics
• S&OP: Owned channel & SKU Demand forecasts (Traffic, GMV) while adhering to the P&L targets
• Traffic Planning: Planned media mix & executed 360°campaigns across owned & paid channels
• Discounting & Pricing Optimization
• Customized Branding Solutions: Helped Tech brands meet their marketing goals on the platform

May 2017 – May 2018 · 1 yr · Bengaluru, Karnataka, India

• Responsible for demand generation for the Auto Category (Dec’ 17 – Apr’18)
• Responsible for user acquisition for Ola Fleet Technologies - Bangalore| May’17- Nov’ 17
• Supply Marketing: Executed ATL (Print, Digital, OOH, Radio) & BTL activations in collaboration with OEMs
• Customer Acquisition Funnel Optimization: Defined stage specific metrics to optimize lead retention from enquiry to conversion

Apr 2016 – Apr 2017 · 1 yr

• Collaborating with ISB MarCom and Student Engagement department to leverage media & PR relationships to boost brand ISB. Pioneering digital initiatives through partnerships on campus to facilitate internal and external communication. Leading a team of 6 responsible for conceptualizing student-led initiatives in the campus.Responsible for ISB's social media properties, creating multiple successful digital media campaigns. Merchandise development and end-to-end operations of ISB's first e-commerce store.

Dec 2012 – Apr 2016 · 3 yrs 4 mos · Gurgaon, India

• => Experienced team leader with a proven track record of leading geographically scattered teams to drive KPIs.
• => Brands handled - Sundrop & ACT II
• => Lead development of new brand and line extensions. Responsible for the product life cycle, from concept stage to business case through launch and test market in collaboration with the brand team.
• => Lead COGS optimization and drove precision in BOM formulation for ingredients and packaging components working with the research, packaging innovation, finance, supply chain and sourcing teams to drive P&L goals and project timelines.
• => Responsible for resolution of client & consumer issues nationally. Subsequently entrusted with responsibility of building and representing key institutional accounts business with leading CPG firms and QSRs as clients for specialty ingredients in collaboration with Finance and SCM teams.
• => Established new product & production module of Oracle ERP across locations through extensive change management initiatives.

Dec 2011 – Mar 2016 · 4 yrs 3 mos · Gurgaon, India

• => Undertake supplier development & qualification projects for food & beverage ingredient suppliers; co-manufacturers, co-packers for ConAgra.
• => Built supplier & customer relationships in Germany, France, Netherlands, South Africa, Bangladesh, Vietnam, Malaysia, UAE & Thailand as a part of Emerging Markets team of ConAgra, US. Single point of contact between CAG, and these suppliers & co-packers for all technical matters
• => Liaise with CAG Global Sourcing, Microbiology, Engineering, Sanitation, Thermal Processing and Supplier Quality teams to mitigate risks from new sourcing locations.
• => Provide required assistance to suppliers to be able to meet the GFSI standards for qualification.

Jun 2011 – Nov 2012 · 1 yr 5 mos · Gurgaon, India

• Developed and implemented the Internal Auditor program for Facilities owned by Agro Tech Foods Ltd. and third party operations being followed across India & Bangladesh. Collaborate with suppliers and procurement to ensure the non-conformities are closed in stipulated time.
• Performed Supplier Audits and Technical inspections for more than 35 new ingredient and packaging suppliers in India & Bangladesh
• Performed HACCP Risk assessments and reassessments for existing lines. Composed and edited HACCP plans, Operational quality parameters, Quality and Food Safety plan and lean manufacturing strategies for new products.

Jun 2010 – Jun 2011 · 1 yr · Gurgaon, India

• => Completed a 6 months sales stint in Rajasthan, overlooking 3 major cities and 2 distributors.
• => Completed a 2 month marketing stint, creating a GTM plan for RTE Popcorn after extensive home visits (SEC A,B) & bench marking studies for the super stockist channel.
• => Principle contributor to the food safety up-gradation project taken up by the company as one of the "Big 6" projects in the year.
• => Organized two sessions of Quality Academy Training - ATFL's collaboration with ConAgra, US to build a sustainable food safety culture.

May 2008 – Jun 2008 · 1 mo · Mumbai Area, India

• Extensive study of technique of irradiation as a method of preservation, which included understanding and observation of the setup used for commercial irradiation.
• Preservation of pulpy fruits like mango by Lyophilization, vacuum drying and formulation of a mixture of mango and milk powder which can be rehydrated up to 99%.