Sep 2021 – Oct 2023 · 2 yrs 1 mo · Wichita, Kansas, United States

• Digital Advertising
• Generated over 2,500 enterprise-level Marketing Qualified Leads during its first year to market through various advertising channels including LinkedIn and Google ads.
• Lead creative concepting and optimize messaging, targeting, and strategy for short-term and evergreen campaigns to align with sales and business goals.
• Increased the monthly organic traffic to weavix.com by 14% on average, using a comprehensive SEO strategy and industry best practices.
• Implement and manage digital strategies that generate leads, build awareness, and enable sales execution at every stage of the sales pipeline.
• Content Marketing
• Conduct keyword research to develop and write weekly blog content averaging 1,200 words per blog, resulting in a 120.5% increase in blog and web traffic.
• Collaborate with C-Suite members and key stakeholders like Koch Disruptive Technologies, Celona, and Microsoft on media releases, resulting in an average of 500 media pick ups per release and consistent monthly interest measured via Google Trends.
• Increased monthly social engagement by 11% by implementing a social content calendar to create consistent and engaging content with internal teams, such as customer success and sales, across various platforms.
• Write content across various channels including: social media, video scripts, print collateral, sales enablement pieces, marketing emails, sales email sequences, blogs, press releases, and content on behalf of C-Suite members.
• Revenue Operations
• Develop and implement streamlined sales processes and documentation concerning daily sales operations to ensure accurate revenue data via Hubspot.
• Assisted in an integration project between Hubspot and Microsoft Business Central to incorporate sales and marketing, financial, and inventory data for seamless and reliable fulfillment following a closed deal.
• Analyze marketing and sales data in Hubspot and other platforms to forecast and report quarterly revenue goals.

May 2019 – Aug 2021 · 2 yrs 3 mos · Wichita, Kansas

• Project Management
• Applying both Lean and Agile project management principles with Waterfall methodologies to deliver top-quality projects with streamlined processes to eliminate excess waste in budget, time, or talent.
• Managing up to 30 website projects at one given time with varying complexities through WordPress, interfacing directly with clients on negotiations, approvals, and recommendations. Budgets can range between $7,000 to $25,000 per website, based on scope, complexity, time, and custom development.
• Overseeing digital advertising and lead generation campaigns for demographic targeting, establishing campaign goals, recommending platforms and advertising budget, and creative direction and messaging for top ROI and high performance campaigns.
• Collaborating with various teams on strategies to ensure all marketing initiatives and tactics are executed on time and within budget, while accomplishing marketing goals set up with the client.
• Evaluating, planning, and implementing agency operations and processes within the Wrike Project Management Suite to establish efficiency in all marketing processes and efforts.
• Operations Management
• Ensuring all projects and tasks have been assigned to the appropriate team member and can be completed in the timeframe allotted.
• Revising workloads and adjusting timelines when necessary to avoid scheduling issues.
• Breaking up each project into smaller tasks necessary to complete the project successfully, on time, within budget, and to the client's standards.
• Identifying and solving for issues in project processes.
• Digital Campaign Onboarding and Reporting
• Collecting all relevant information needed in order for campaigns and projects to begin and launch on time.
• Exporting and reviewing monthly campaign reports for clients to ensure campaign success, and adjust accordingly.
• Account Management
• Maintaining an active client list of project-based or managed services clients.

Feb 2019 – May 2019 · 3 mos · Wichita, Kansas

• · Account Management: Work with sales teams and digital clients to support their needs and communicate client expectations to the fulfillment and trafficking teams.
• · Project Management: Handled several digital campaigns while tracking timelines/due dates for campaign deliverables, launches and/or revisions. Digital campaigns included Targeted Display campaigns, PPC campaigns, SEO, and owned marketing campaigns.
• · Verify Digital Orders for Accuracy: Reviewed that all orders had been coded correctly for various billing and fulfillment systems, making any necessary changes or fixes to the orders and then ready them for approval.
• · Continuity with Production: Ensured all digital campaigns were moving through fulfillment process between teams while meeting necessary timelines for client orders.
• · Maintained working knowledge of digital inventory: Understand the current and projected sellout levels of the Entercom sites (Homepage Takeovers, Streaming, Podcasts, Display, Sponsorships, and more).
• · Assisted with ongoing and month end campaign/order reconciliation to verify delivery against monthly billing amount.
• · Monitor Campaigns to ensure all campaigns are hitting the agreed upon goals during their flights.
• · Campaign Reports: At month end and/or campaign end, prepared performance reporting for digital campaigns and provide results to the client with the Account Executive.
• · Sales Support: Provided specialized support to Account Executives and Digital Sales Specialists regarding digital advertising products. Products included Display Ad Campaigns, SEM Campaigns, SEO initiatives, and Owned Media Campaigns.

Aug 2016 – Jul 2017 · 11 mos

• Programming Assistant/ Studio Coordinator; KFH
• Operated studio equipment and software, such as Adobe Audition and Wide Orbit.
• Production efforts for both syndicated and live on-air shows.
• Remote technician and board operation responsibilities.
• Production management for 'Take your Heart to Health with Dr. Galichia' and 'Money Planning with Baxter and Sons'.
• On-Air News Anchor; KNSS
• Produced, wrote and narrated programs for radio broadcast.
• Prepared and delivered newscasts on-air.
• Determined news and information appropriate for broadcast.

May 2016 – Jul 2016 · 2 mos

• Experience with Adobe Audition and Wide Orbit.
• Production efforts for the ‘Hitman and Miranda in the Morning’ show.
• Assisted in station programming, promotions and production efforts.

Jul 2017 – Feb 2019 · 1 yr 7 mos · Wichita, Kansas

• Designed, delivered, and reported on email campaigns for organizational purposes and client needs utilizing internal processes, Constant Contact, and Henry Wurst; with open rates averaging 28-37%.
• Built print and display advertisements either individually or collaborating with a team for trade shows, digital marketing campaigns, website and email content, and social media marketing initiatives.
• Wrote and edited copy for social media posts, blogs, news articles, web and email content, and print advertisements.
• Performed static website development and social media management with goals to increase attendees to pipeline safety training programs.
• Managed the logistics of over 80 annual trade shows and events for sales and accounts teams to drive revenue.
• Provided creative direction and copywriting for print and online advertisements, blogs, and email campaigns with various campaign objectives.

Sep 2012 – Oct 2016 · 4 yrs 1 mo · Wichita, Kansas Area

• Taught children of various ages all aspects of gymnastics and tumbling.
• Enforced classroom rules.
• Reviewed and created lesson plans per small group or individual.