Peter Bradford

Product Manager

Austin, Texas, United States15 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Doubled trial-to-paid conversion for IBM's GenAI platform.
  • Simplified Db2 portfolio, sustaining high renewals and revenue.
  • Invented AI-powered productivity tools, boosting developer throughput.
Stackforce AI infers this person is a SaaS Product and Growth Leader with expertise in AI and data-driven strategies.

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Skills

Core Skills

Product ManagementProduct MarketingData-driven Decision MakingData AnalysisCoachingBusiness AcumenLeadershipProduct DevelopmentDesign ThinkingBusiness StrategyEntrepreneurshipProduct Strategy

Other Skills

Agile DevelopmentArtificial Intelligence (AI)B2B SoftwareBudgetsBusiness AnalysisBusiness IntelligenceBusiness Process ImprovementBusiness TransformationChange ManagementCloud ComputingCommunicationCompetitive AnalysisConflict ResolutionCross-functional Team LeadershipCustomer Experience

About

IMPACT SNAPSHOT Seasoned Product & Growth Leader who turns complex technology into repeatable revenue. I build high‑trust, data‑driven teams, set crisp OKRs, and scale product‑led‑growth playbooks that unlock new ARR—from zero‑to‑one SaaS launches to billion‑dollar enterprise portfolios. CORE STRENGTHS • Product‑led‑growth strategy & funnel optimization • Market‑backed road‑mapping (JTBD, win‑loss, NPS) • Cross‑functional team leadership—player‑coach style • Pricing & packaging simplification for cloud and on‑prem • Board‑ready storytelling and discussion‑doc culture CAREER HIGHLIGHTS • watsonx.ai (IBM) — Doubled trial‑to‑paid conversion in 8 months; identified $120 M incremental ARR levers now embedded in FY 25 plan. • Db2 Portfolio — Simplified 11 editions / 270 SKUs to 1 modular offer, sustaining 96 %+ renewals and $750 M+ annual revenue. • Cloud Data Services — Launched two DBaaS products in < 9 months, seeding a 20 K‑user freemium pipeline. • Enterprise GTM — Scaled OKR‑driven product‑marketing framework to 20 BUs / 420 PMMs; lifted marketing‑sourced revenue 23.8 %. • Innovation Ops — Patented AI “Development Practice Guide,” drove Lean‑Sigma rollout, and boosted development profitability $400 M. • Recognition — “Best of IBM” (top 0.25 % of employees) and “Top 300 Next‑Gen Leaders” cohort. OPERATING BELIEFS Great products emerge where customer empathy meets measurable telemetry. I favor discussion docs over slide decks, work backwards from ideal buyer and user journeys, and ground decisions in JTBD‑structured research and funnel analytics. Values‑based leadership is non‑negotiable; culture compounds ROI long after managers exit. BEYOND THE OFFICE Outside of work, I build automated PixInsight scripts and capture deep‑sky images—an obsession that keeps my data‑pipeline and signal‑processing skills sharp.

Experience

15 yrs 10 mos
Total Experience
7 yrs 1 mo
Average Tenure
1 yr 7 mos
Current Experience

Ibm

principal product manager, watsonx.ai

Nov 2024Present · 1 yr 7 mos · Austin, Texas, United States · On-site

  • Impact Summary
  • Tapped by IBM’s AI leadership to ignite a product‑led‑growth (PLG) motion for watsonx.ai—the company’s enterprise‑grade GenAI platform. Built a data/experiment engine, aligned cross‑functional teams, and turned customer insights into double‑digit conversion gains and board‑level growth plans.
  • Key Outcomes
  • 2 × trial‑to‑paid conversion in eight months. Re‑designed onboarding flows, instituted A/B tests, and deployed “power‑user” telemetry—lifting conversion 5% and surpassing internal benchmarks by 40 %.
  • +5 pp signup‑to‑trial completion. Streamlined account creation, clarified value messaging, and removed friction points identified through user interviews and quantitative surveys.
  • Unified growth‑analytics stack adopted by 60+ stakeholders. Built an Amplitude event taxonomy and dashboards, integrating Salesforce & Qualtrics to give PM, marketing, and execs a single source of truth for PLG metrics.
  • “Bridge to Revenue” strategy accepted by the VP of Data & AI. Pinpointed five revenue levers worth over $100 M incremental ARR, now embedded in FY 25 operating plans.
  • Cross‑cloud PLG operating rhythm. Founded a weekly growth forum spanning eCommerce, IBM Cloud, marketing, and data science teams—prioritizing the backlog and de‑risking launches through shared OKRs.
  • Solo‑champion to scale catalyst. Grew from a “one‑man PLG band” to mentoring a new cohort of PMs and analysts, seeding PLG best practices across Data & AI division.
Product ManagementArtificial Intelligence (AI)Machine LearningSoftware as a Service (SaaS)Product Marketing

Pragmatic institute

Director, Product Management & Marketing Implementations

Mar 2022Feb 2024 · 1 yr 11 mos · Austin, Texas Metropolitan Area · Remote

  • Impact Summary
  • Strategic advisor to Fortune 1000 product and marketing leaders, translating Pragmatic best practices into actionable roadmaps that accelerated time‑to‑value and elevated product‑team performance.
  • Key Outcomes
  • Accelerated delivery: Guided 80+ enterprise executives and their teams through end‑to‑end discovery, prioritization, and go‑to‑market frameworks—trimming ~60 days from typical roadmap cycles and freeing capacity for high‑value work.
  • Measurable influence: Secured a Net Promoter Score of 58 (90% “strongly agree” on relevance and authority), exceeding B2B services benchmarks by ~18 points.
  • Scalable playbooks: Codified leading‑edge artifacts—market problem scorecards, value‑hypothesis tests, and KPI dashboards—that became reference standards across client PMOs.
  • Representative Clients
  • CoreLogic • Equifax • Fidelity Investments • FIS Global • Fiserv • Fitch Ratings • Oracle • SAP • S&P Global • U.S. Federal Reserve • Visa
Product ManagementCoachingGovernanceMarket ResearchBusiness AcumenLeadership+10

Ibm

5 roles

Director, Product Marketing - Corporate Headquarters

Promoted

Jul 2018Aug 2021 · 3 yrs 1 mo

  • Impact Summary
  • Tasked by IBM’s C‑suite to modernize a fragmented go‑to‑market engine, I built a cross‑business product‑marketing center‑of‑excellence that sharpened strategic focus, lifted productivity, and unlocked double‑digit revenue growth.
  • Key Outcomes
  • Enterprise‑wide adoption: Designed an OKR‑driven product‑marketing framework adopted by 20 business units / ~420 product marketers, establishing common metrics and cadence across a multibillion‑dollar portfolio.
  • Sharper strategic focus: Rebalanced team time toward high‑leverage activities—market research, competitive intel, win‑loss analysis—up 21 percentage points, boosting decision quality for PM & sales leadership.
  • Productivity + revenue lift: Drove a 15.6 % gain in marketing productivity and 23.8 % increase in marketing‑sourced pipeline, outpacing corporate targets with a lean $2 M program budget and a team of five senior marketers.
  • C‑suite launch governance: Created a quarterly corporate launch calendar adopted by the CEO and Board, improving portfolio visibility and sequencing of high‑impact releases.
Product ManagementProduct StrategyMarket ResearchStrategic VisionCoachingLeadership+10

Principal Product Manager — Db2 Portfolio (Analytics Division)

Dec 2015Jul 2018 · 2 yrs 7 mos

  • Impact Summary
  • Owned end‑to‑end strategy and execution for IBM’s flagship Db2 database, steering a cross‑functional organization of product, engineering, and sales leaders to simplify the portfolio, accelerate innovation, and deliver sustained revenue outperformance.
  • Key Outcomes
  • Portfolio leadership at scale: Directed 7 product managers, 65 software engineers, and 10 sales strategists with a lean $3 M program budget, aligning all teams to a unified roadmap and OKR cadence.
  • Revenue engine: Shipped 4 major releases and multiple feature packs that surpassed a $750 M annual target each year, expanding share in mission‑critical analytics workloads.
  • Radical simplification: Collapsed 11 editions and 270 price permutations into 1 modular edition with 11 transparent options, slashing sales friction, boosting digital self‑serve conversions, and supporting 96 %+ renewal rates.
  • Customer‑obsessed culture: Operationalized an NPS‑based feedback loop across ~1,500 PMs, embedding customer insight into backlog grooming and roadmap decisions enterprise‑wide.
  • Enterprise‑level recognition: Honored with the “Best of IBM” award (top 0.25 % of 350k employees) for transformative impact on product strategy and growth.
Product ManagementProduct Lifecycle ManagementData-driven Decision MakingMarket ResearchData AnalysisCompetitive Analysis+11

Principal Product Manager - Cloud Data Services Division

Mar 2015Nov 2015 · 8 mos

  • Impact Summary
  • Hand‑picked by IBM leadership to stand up a zero‑to‑one cloud database business, I built the founding product team, launched new SaaS / IaaS offerings on multiple hyperscale platforms, and seeded a high‑growth freemium pipeline that fueled the division’s expansion.
  • Key Outcomes
  • Green‑field execution: Defined vision, MVP scope, and full roadmap; took two DBaaS solutions from concept to GA in < 9 months, deploying simultaneously on IBM Cloud (SoftLayer) and AWS.
  • User‑growth flywheel: Grew a ~20 K freemium customer base—with clear upgrade paths—laying the foundation for predictable conversion and ARR.
  • Team‑building at speed: Recruited and vetted 24 product managers, scaling the organization’s talent bench to sustain an aggressive release cadence.
  • Cross‑cloud leverage: Standardized deployment patterns and DevOps automation, cutting spin‑up time for future services by 40 %, and enabling rapid geographic expansion.
Product ManagementProduct DevelopmentMarket ResearchData AnalysisCompetitive AnalysisStrategic Vision+10

Program Director & Product‑Management Profession Champion — IBM Design

Promoted

Feb 2014Feb 2015 · 1 yr

  • Impact Summary
  • Architected IBM’s first formal product‑management profession framework, fusing design thinking with disciplined product practice to accelerate innovation, expand talent, and boost delivery velocity across global software teams.
  • Key Outcomes
  • Enterprise‑level transformation: Defined the vision, governance model, and competency ladder for product management; embedded design‑thinking rituals into ~50 % of all new software projects, raising solution quality and customer fit.
  • Workforce scaling: Stewarded a $5 M program budget to triple the PM talent pool (+200 %) and cut attrition 15 %, establishing a diverse pipeline of future product leaders.
  • AI‑powered productivity: Invented and patented the Development Practice Guide (US Patent 10,188,679)—an AI assistant that recommends best‑practice playbooks—driving measurable gains in developer throughput.
  • Global advocacy: Championed the new profession to executives in EMEA, APAC, and the Americas, securing board‑level endorsement and fast‑tracking adoption across 12 major business units.
Artificial Intelligence (AI)User Experience (UX)User ResearchProduct ManagementProgram ManagementSoftware Project Management+8

Product, Marketing & Program‑Management Leadership — IBM Systems Group & Corporate HQ

Feb 2009Feb 2014 · 5 yrs

  • Impact Summary
  • Rotated through high‑impact assignments across product management, product marketing, and program governance—delivering portfolio growth, quality turnarounds, and operational excellence that laid the foundation for multiple billion‑dollar businesses.
  • Key Outcomes
  • Fast‑track leadership: Named to IBM’s “Top 300 Next‑Gen Leaders” cohort for enterprise‑wide influence on growth and transformation.
  • Customer‑driven quality gains: As Sr. PM for the Service & Development Quality Dashboard, surfaced systemic defects and cut customer time‑to‑relief ≈ 25 %, trimming global support costs 10 %.
  • Crisis‑prevention tooling: Led the Critical Situation (CritSit) Project Office case‑management platform; proactive analytics slashed severe escalations ~80 % in two years.
  • Recurring‑revenue engine: Authored the Power Systems Software Maintenance & Support business case—driving >$1 B incremental revenue over a decade.
  • 10× productivity uplift: Created the Systems Software Development Productivity Benchmark, reducing metrics cycle time from 10 days to 1 day and informing global resource allocation.
  • Enterprise Lean‑Sigma adoption: Spearheaded IBM’s Process Excellence Community, catalyzing Lean‑Sigma rollout across software, services, hardware, and manufacturing divisions.
  • Market insight to new P&L: Led JTBD research for a cloud‑platform server; findings inspired executives to launch the IBM Security Division (now >$1 B ARR).
  • Profitability boost: Scaled portfolio‑management best practices across development labs—driving ≈ $400 M improvement in development profitability.
Product ManagementProduct StrategyBusiness StrategyBusiness AcumenProblem SolvingDecision Analysis+21

Other experiences

Early‑Career Highlights — Entrepreneurship, Consulting & Public Policy

Jan 2009Jan 2009 · 0 mo · Multiple · On-site

  • Impact Summary
  • Before joining IBM, I honed my product instincts in startup, consulting, and public‑finance settings—launching a SaaS logistics platform, delivering analytics dashboards for Fortune‑100 R&D, and shaping U.S. budget policy on Capitol Hill.
  • Key Outcomes
  • Co‑Founder & Principal Investigator, NetRouter (Logistics SaaS): Conceived, prototyped, and market‑tested a cloud‑based routing engine that demonstrated ≈ 20 % fleet‑cost savings for pilot customers; secured an Austin Technology Incubator slot.
  • Contract Programmer, Computer Task Group: Built analytics and reporting dashboards for IBM product‑development labs, cutting data‑prep effort from 3 days to < 4 hours per sprint.
  • Congressional Fellow, U.S. Senate Budget Committee: Assessed multi‑year agency spending and presented findings to senior staff, informing appropriations trade‑offs for the multi-trillion dollar federal budget.
StrategyBusiness AcumenUser ResearchPrototypingProduct StrategyProgram Management+22

Education

Texas McCombs School of Business

M.S.T.C. — Technology Commercialization

Texas A&M University

B.S. — Aerospace Engineering

The LBJ School of Public Affairs

M.P.Aff.

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