Peter Bradford — Product Manager
IMPACT SNAPSHOT Seasoned Product & Growth Leader who turns complex technology into repeatable revenue. I build high‑trust, data‑driven teams, set crisp OKRs, and scale product‑led‑growth playbooks that unlock new ARR—from zero‑to‑one SaaS launches to billion‑dollar enterprise portfolios. CORE STRENGTHS • Product‑led‑growth strategy & funnel optimization • Market‑backed road‑mapping (JTBD, win‑loss, NPS) • Cross‑functional team leadership—player‑coach style • Pricing & packaging simplification for cloud and on‑prem • Board‑ready storytelling and discussion‑doc culture CAREER HIGHLIGHTS • watsonx.ai (IBM) — Doubled trial‑to‑paid conversion in 8 months; identified $120 M incremental ARR levers now embedded in FY 25 plan. • Db2 Portfolio — Simplified 11 editions / 270 SKUs to 1 modular offer, sustaining 96 %+ renewals and $750 M+ annual revenue. • Cloud Data Services — Launched two DBaaS products in < 9 months, seeding a 20 K‑user freemium pipeline. • Enterprise GTM — Scaled OKR‑driven product‑marketing framework to 20 BUs / 420 PMMs; lifted marketing‑sourced revenue 23.8 %. • Innovation Ops — Patented AI “Development Practice Guide,” drove Lean‑Sigma rollout, and boosted development profitability $400 M. • Recognition — “Best of IBM” (top 0.25 % of employees) and “Top 300 Next‑Gen Leaders” cohort. OPERATING BELIEFS Great products emerge where customer empathy meets measurable telemetry. I favor discussion docs over slide decks, work backwards from ideal buyer and user journeys, and ground decisions in JTBD‑structured research and funnel analytics. Values‑based leadership is non‑negotiable; culture compounds ROI long after managers exit. BEYOND THE OFFICE Outside of work, I build automated PixInsight scripts and capture deep‑sky images—an obsession that keeps my data‑pipeline and signal‑processing skills sharp.
Stackforce AI infers this person is a SaaS Product and Growth Leader with expertise in AI and data-driven strategies.
Location: Austin, Texas, United States
Experience: 15 yrs 10 mos
Skills
- Product Management
- Product Marketing
- Data-driven Decision Making
- Data Analysis
- Coaching
- Business Acumen
- Leadership
- Product Development
- Design Thinking
- Business Strategy
- Entrepreneurship
- Product Strategy
Career Highlights
- Doubled trial-to-paid conversion for IBM's GenAI platform.
- Simplified Db2 portfolio, sustaining high renewals and revenue.
- Invented AI-powered productivity tools, boosting developer throughput.
Work Experience
IBM
principal product manager, watsonx.ai (1 yr 7 mos)
Pragmatic Institute
Director, Product Management & Marketing Implementations (1 yr 11 mos)
IBM
Director, Product Marketing - Corporate Headquarters (3 yrs 1 mo)
Principal Product Manager — Db2 Portfolio (Analytics Division) (2 yrs 7 mos)
Principal Product Manager - Cloud Data Services Division (8 mos)
Program Director & Product‑Management Profession Champion — IBM Design (1 yr)
Product, Marketing & Program‑Management Leadership — IBM Systems Group & Corporate HQ (5 yrs)
Other experiences
Early‑Career Highlights — Entrepreneurship, Consulting & Public Policy (0 mo)
Education
M.S.T.C. at Texas McCombs School of Business
B.S. at Texas A&M University
M.P.Aff. at The LBJ School of Public Affairs