Feb 2019 – Jan 2022 · 2 yrs 11 mos · New Delhi Area, India

Dec 2016 – Jan 2019 · 2 yrs 1 mo · New Delhi Area, India

Sep 2014 – Nov 2016 · 2 yrs 2 mos · New Delhi

• North India for Projects and Hospitality- Hafele India Pvt
• Ltd.
• Responsibilities:
• 1) Responsible for the management and profitability of the Projects & Hospitality
• business in North India for complete range of products for Hafele India.
• 2) Is able to see the big picture and has a driving vision in alignment to the company’s
• goals.
• 3) Is able to motivate team members to accomplish team and organization goal and
• stand by them in adverse situation.
• 4) Act as an Architectural sales consultant for the specifier community, endorsing our
• product and getting specifications done through them for upcoming projects.
• 5) Identifying new project opportunities from the ground level and follow up through
• the team through various stages.
• 6) Develop a network of architects / specifiers/ interior designers to specify and endorse
• Hafele products.
• 7) Relationship Building with interior contractors, carpenters, and Turnkey contractors.
• 8) Specification of Hafele products in Government Projects and Private projects.
• 9) Maintain DSO and outstanding

Aug 2013 – Aug 2014 · 1 yr

• Decorative
• Divison.
• Responsibilities:
• Responsible for the management and profitability of the Projects business in Delhi-NCR
• for Green Lam Industries for Decorative division in Delhi-NCR
• 1) Lead and manage a Team of 12 Sales People in Delhi NCR area for creating demand for
• GreenLam products
• 2) Develop a network of architects / specifiers/ interior designers to specify and endorse
• Greenlam products.
• 3) Relationship Building with interior contractors, carpenters, and Turnkey contractors.
• 4) Key Account Management of large corporates and companies which have pan India
• presence.
• 5) Specification of GreenLam products in Government Projects and Private projects.
• 6) Ensure uniformity of processes
• 7) Specification training
• 8) Tender Training

Jun 2008 – Jul 2013 · 5 yrs 1 mo · Bhubaneshwar Area, India

• To support plan and implement the business plan of Orissa& Jharkhand for
• Dorma India Pvt Ltd
• Development of Institutional and retail sales management in Orissa& Jharkhand
• for DORMA building and glass Hardwares and automation products.
• Development of all the divisional products and Initiatives.
• Develop a network of architects/designers and help them endorse and specify
• Dorma solutions for projects.
• Relationship building with influencers and end users.
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• Development of Certified partners for business expansion of various products.
• Lead, motivate and develop a team of sales people to achieve company’s
• objectives.
• Achievements
• Able to establish new certified partners in Orissa
• Able to increase sales manifold in the last few years.
• Able to make foray into new areas like Homes and Retail

Jul 2007 – May 2008 · 10 mos

• Development of Institutional and Retail sales management in South India for DuPont
• solid surfaces products.
• Analyze sales trends, competitions, business scenario and propose strategies for
• meeting sales targets.
• Develop a network of architects / designers and help them endorse and specify solid
• surface products.
• Providing direction, motivation and training to the field sales team for ensuring
• optimum performance.
• Responsible for full sales cycle from identifying opportunity to contract closure in
• both project and retail segments.
• Leads new account sales process by developing accounts plan.
• Identifying necessary resources, leading clients interface and coordinating various
• resources to develop opportunities to closure.
• Develop distribution and fabrication channel.
• Support dealers sales team including training and motivating it towards achieving
• sales target.
• Meet revenue objectives of the region.
• Identifies industry influencers and industry associations.
• Develop relationship with an objective to create new business opportunities.
• Work with team members for success in other marketing efforts for building client
• pipeline.
• Work with team members to identify oppurtunities for “DuPont –Surfaces” brand
• building efforts.
• Achievements
• o Cracked South India’s biggest ever order of 500 sheets from Brigade group in Bangalore.
• o Able to establish new dealer network in B class cities of south India in a short span of
• time.
• o Able to make foray into new areas like Hospitality and Healthcare.
• o Met revenue budgets of year 2007.
• o Conceptualized the “Customer Satisfaction Delivery” model

May 2006 – Jun 2007 · 1 yr 1 mo

• Trading division, mainly deals with Modular flooring solutions (carpets), seating systems
• and retail furniture.
• Responsibilities & Achievements
• Development of Institutional and retail sales in Karnataka and Kerala for seating
• systems and modular flooring solutions.
• Identification of new and upcoming projects in the zone.
• Achieving Sales, Collection & Realisation Targets.
• Manage, coach, train team members to ensure they have the necessary resources and
• competencies to achieve business objectives.
• Able to successfully launch and receive orders from new products like CBS arms and
• retail furniture.
• Able to make headway into new accounts for seating solutions.
• Able to double Modular carpet sales from last year

Apr 2005 – Apr 2006 · 1 yr

• Responsibilities & Achievements
•  Develop a broad base dealer network for BPErgo modular furniture products in
• Karnataka and Kerala.
•  Analyze and evaluate assigned area regarding sales trends, sales potentials,
• competitions, economic/business conditions and dealer performance, recommend
• changes in sales program and dealership to make area operation more effective in
• meeting sales volume quotas.
•  Providing direction, motivation and training of BDEs of dealers regarding new sales
• program, product specifications and discount structure.
•  Establish and maintain regular contact with Architects, Developers and PMCs.
•  Awarded the “Top Business Development Executive for the year 2005-
• 06.”and Outstanding performer for the year 2005-06.
•  Received the maximum numbers of Quick ship orders among all the branches
• throughout India.
•  Established Channel sales for BPErgo for Modular furniture in Bangalore

Apr 2004 – Mar 2005 · 11 mos

• Institutional Sales, BPErgo, Bangalore
• Responsibilities & Achievements
•  Achieving Sales, Contribution and Collection targets.
•  Plan and develop new Account business strategy to ensure dynamic growth and
• dominate the market.
•  Develop a network of architects, PMCs and Developers and help them endorse and
• specify BPErgo products..
•  Solution providers for Customers and Influencers.
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•  Improving the customer satisfaction levels so as to become the most preferred
• vendor for all customers.
•  Differentiate and obtain premium for our brands.
•  Achieved sales and collection targets within time limit.
•  Stood first among all new BDEs during annual induction training

Apr 2005 – Apr 2006 · 1 yr

May 2004 – Jun 2007 · 3 yrs 1 mo

• Corporate and Channel Sales in Karnataka – Trading Products – B.P.Ergo

Apr 2004 – Mar 2005 · 11 mos

• Corporate and Institutional Sales in Karnataka- Systems
• furniture – BPErgo (Blow Plast Group), Bangalore

Jun 2000 – May 2002 · 1 yr 11 mos

• Corporate and Institutional sales in Mumbai and Pune – Systems
• furniture

Jun 2000 – May 2002 · 1 yr 11 mos

• Responsibilities & Achievements
•  Achieving Sales, Collection and Realisation targets.
•  Work in conjunction with Sales Manager and sales teams to plan, develop and
• implement strategic plan to achieve business objectives.
•  Develop relationship and partner with indirect accounts such as A&D firms, Real
• Estate companies, Developers and PMC at appropriate levels.
•  Addition of new customer accounts and increasing the share of Business through
• existing accounts.
•  Improving customer satisfaction levels.
•  Ensuring that all customers (Influencers, Users, and Decision Makers) are met at
• regular intervals to understand and solve any concerns, improve services and to
• improve customer satisfaction levels.

Jul 1998 – May 2000 · 1 yr 10 mos

• Design of spaces - Oasis Space Design, Bhubaneswar.
• Responsibilities.
•  Understand client’s requirements and his goal.
•  Design of space and aesthetics in line with the requirements.
•  Communicate and coordinate the design with all the contractors and consultants.
•  Building Budgeting.
•  Conducting the bidding process and contract negotiation for the construction team.
•  Overseeing the construction phase.

Jul 1998 – May 2000 · 1 yr 10 mos

• Design of residential and commercial spaces in Bhubaneswar – Oasis
• space design, Bhubaneswar.
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• Growth path with significant contributions