P

Pourush Porwal

Business Development Executive

Mumbai, Maharashtra, India3 yrs experience
AI Enabled

Key Highlights

  • Two years of experience in digital marketing and branding.
  • Expertise in optimizing digital spending and reducing acquisition costs.
  • Strong analytical skills with a focus on data-driven decision making.
Stackforce AI infers this person is a MarTech specialist with a strong focus on performance marketing and data analytics.

Contact

Skills

Core Skills

Account ManagementCampaign StrategiesDigital MarketingMarket AnalysisBrand ManagementPerformance Marketing

Other Skills

AdvertisingArtificial Intelligence (AI)Attention to DetailBiologyBrandingBudget ManagementBusiness AnalysisBusiness DevelopmentBusiness ManagementBusiness MarketingBusiness StrategyCampaign ManagementCampaign StrategyCampaignsClient Relations

About

With a Post Graduate Program in Marketing and two years of experience in digital marketing, branding, and analytics, I’ve worked on campaigns that drive results. From reducing acquisition costs and optimizing digital spending to building strong brand narratives, I love using data to tell compelling stories. Numbers don’t just guide decisions; they help craft impactful experiences. During my time in business school, I explored consumer behaviour, business analytics, and go-to-market strategies, applying them to real-world projects. I worked on launching new products, optimizing media performance, and conducting in-depth market audits. My internship gave me a hands-on opportunity to improve digital visibility, reduce media costs, and enhance brand reach, making every marketing move more efficient. If you’re as passionate about marketing, strategy, or just exchanging ideas, let’s connect. You never know when a simple conversation can spark the next big idea!

Experience

3 yrs
Total Experience
1 yr 10 mos
Average Tenure
1 yr 2 mos
Current Experience

Hiveminds

Account Manager

Apr 2025Present · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

  • - Team Management - Client Servicing - Stakeholder Management - Campaign Strategy - Planning/Growth Initiatives - Onboarding/Audits
Team ManagementClient ServicingStakeholder ManagementCampaign StrategyPlanning/Growth InitiativesOnboarding/Audits+2

Raymond lifestyle limited

Marketing and Branding

Nov 2024Dec 2024 · 1 mo · Mumbai, Maharashtra, India · On-site

  • Understanding the Impact of Digital Marketing Activities – Efficiency, and Attribution.
  • Enhancing Google My Business Profile to Improve Reviews and Ratings Nationwide.
  • Conducting an Audit of Digital Platforms (Google, Meta, and DV360) for Improved Optimization.
  • Analyzing Daily Footfall CRM Data, including NSV, ABV, UPT, and Conversion Rate.
  • Applied statistical model to evaluate and enhance digital campaigns' impact on Key Business metrics.
  • Analyzed TRS data for more than 200 (EBOs), COCOs, and FOFOs across Raymond's leading brands.
  • Learned about the launch and creation of digital branding plan for Innerwear segment by Park Avenue.
  • Learning on - Selecting medium with help of qualitative and quantitative approach, Instagram store, and Market analysis for brand extension.
Digital MarketingGoogle My BusinessDigital Platforms AuditData AnalysisStatistical ModelingMarket Analysis

Performics india

Performance Marketing Associate

Jun 2022Apr 2024 · 1 yr 10 mos · Mumbai, Maharashtra, India · Hybrid

  • Successfully managed Google, Apple, TikTok, Meta, AppsFlyer, and DV360 accounts for Disney+ Hotstar
  • Executed over 150 social media branding campaigns targeted at increasing brand awareness in Thailand and Malaysia
  • Managed a budget of over ₹40 Cr/year, including optimization of marketing mix models for efficiency
  • Engaged in data analysis and platform optimization which resulted in lowering the CPA from $12 to $6
  • Undertook strategic media planning for assigned channels which led to 45 % increased budget allocation from the client
  • Negotiated barter collaborations with brands like In-Mobi and GRAB, resulting in over 50% lower CPM
  • Conducted sentiment analysis of social media comments through Python to enhance in-app movie recommendations
Google AdsSocial Media MarketingData AnalysisCampaign ManagementBudget ManagementSentiment Analysis+2

Education

Jio Institute

PGP — Marketing

Apr 2024Mar 2025

Nanyang Business School

Study Abroad Module — Strategic Marketing & AI in Marketing

Oct 2024Oct 2024

Kraftshala

Digital Marketing

Jan 2022Apr 2022

Career Point University Kota

Bachelor of Science - BS

Jan 2018Jan 2021

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