Powen Hsueh

Co-Founder

Singapore, Singapore15 yrs 6 mos experience

Highly StableAI Enabled

Key Highlights

15+ years driving revenue growth in APAC.
Expert in SaaS, digital advertising, and mobile app ecosystems.
Founder of AI-enabled consumer applications.

Stackforce AI infers this person is a SaaS and digital advertising expert with a strong focus on product strategy and go-to-market execution.

Contact

Skills

Core Skills

Product StrategyGo-to-market StrategyAccount ManagementSales ManagementMarketing StrategyBusiness StrategyBusiness Development

Other Skills

AI-enabled consumer applicationsproduct developmentGTM strategySaaS revenue growthbrand advertisingperformance advertisinguser acquisitiondigital marketingGTM initiativescross-functional executionbusiness planningGTMmarketing management toolsconsultative salesdata insights

About

APAC commercial leader with 15+ years of experience driving revenue growth and leading multi-market businesses across SaaS, digital advertising, and the mobile app ecosystem in Southeast Asia, Greater China, and ANZ. Led regional business and cross-functional teams across AE, AM, and CSM, owning GTM strategy, account management, customer success, and revenue performance across enterprise, mid-market, and SMB segments. Experience includes working with app developers and publishers on user acquisition, monetization, and growth across mobile platforms. Deep experience in both brand and performance advertising, advising clients on user acquisition, monetization, and growth strategy across digital platforms. Founder of SapiensTales, building and operating AI-enabled consumer applications across mobile and web. Hands-on across product development, application architecture, and GTM, with direct experience as an application builder. Brings a product-led and operator mindset to commercial roles, combining sales leadership, ecosystem understanding, and hands-on experience in how applications are built, scaled, and monetized.

Experience

15 yrs 6 mos

Total Experience

2 yrs 1 mo

Average Tenure

10 mos

Current Experience

Sapienstales

Founder

Jul 2025 – Present · 10 mos · Singapore, Singapore

Built and operate a product-led portfolio of AI-enabled consumer applications across mobile and web, owning product development and GTM from ideation to launch. Personally developed applications (frontend, backend, APIs, database), gaining hands-on experience as an application developer while leveraging AI tools to accelerate iteration.

AI-enabled consumer applicationsproduct developmentGTM strategyProduct StrategyGo-to-Market Strategy

Sensor tower

Regional Head - South and Southeast Asia & ANZ

Nov 2024 – Oct 2025 · 11 mos · Singapore

Led regional business across SEA, South Asia, and ANZ, owning GTM strategy, AE/AM/CSM performance, and SaaS revenue growth across a diverse customer base including app developers, publishers, investors, and mobile ecosystem partners.

GTM strategySaaS revenue growthaccount managementGo-to-Market StrategyAccount Management

Twitter

Head of Sales - Tech and Auto

Mar 2018 – Jun 2023 · 5 yrs 3 mos · Singapore

Led a sales organization across AE, AM, and CSM functions, driving both brand and performance advertising across enterprise, mid-market, and SMB segments. Managed strategic accounts and built relationships with C-level stakeholders across global advertisers, focusing on user acquisition, monetization, and growth strategy.

brand advertisingperformance advertisinguser acquisitionSales ManagementAccount Management

Samsung electronics

2 roles

Senior Digital Marketing Manager (Global Brand Marketing Group)

Promoted

Jun 2017 – Mar 2018 · 9 mos

Led global GTM and digital marketing initiatives across 80+ markets, driving cross-functional execution for flagship product launches and scaling digital engagement through platform and campaign innovation.

digital marketingGTM initiativescross-functional executionMarketing StrategyGo-to-Market Strategy

Project Leader (Global Strategy Group)

Sep 2015 – Jun 2017 · 1 yr 9 mos

Worked as an internal strategy consultant driving GTM, marketing strategy, and business planning across global markets; built business cases and supported leadership decision-making on large-scale digital and services initiatives.

marketing strategybusiness planningGTMBusiness StrategyGo-to-Market Strategy

Bain & company

Summer Associate

Jun 2014 – Aug 2014 · 2 mos · Shanghai City, China

Reconfigured marketing management tools for a multinational corporation client.

marketing management tools

Gfk

Senior Account Executive

Sep 2010 – Apr 2013 · 2 yrs 7 mos · Taiwan

Drove consultative sales and account management (AM) for global tech clients, leveraging data insights to optimize channel strategy, pricing, and commercial decision-making.

consultative salesaccount managementdata insightsAccount ManagementSales Management